Gain a better understanding of customers by strengthening and integrating the right data. Using a customer engagement system that doesn’t take full advantage of relevant data is like putting together a puzzle without all of the key pieces. When a company can leverage all of the essential data across the enterprise, it can operate much more efficiently, effectively, and profitably. For example, marketers can gain a fuller picture of their customers and deliver more personalized and meaningful messages. Plus, salespeople can recognize more cross-sell and upsell opportunities and close deals faster. View the slide deck from our September 23 webinar with Scribe, hosted by CRM Magazine and learn how to: • Prioritize and close deals faster. • Leverage data to create relevancy and improve the customer experience. • Utilize data to create agile marketing and sales organizations. • Use trusted data in context for insights across your enterprise. • Enable good quality account, customer, and lead data. • Recognize and link known entities within unstructured data sources.

1. Creating real impact
in the world of commerce.
Solving the Customer Data Problem
September 23, 2015

2. Pitney Bowes today.
We’re a global technology company
offering innovative products and
solutions that enable commerce in
the areas of Customer Information
Management, Location Intelligence,
Customer Engagement, Shipping
and Mailing and Global Ecommerce.
90% of the Fortune 500 and
more than 1.5 million small and
medium-sized businesses in
approximately 100 countries around
the world rely on products, solutions
and services from Pitney Bowes.
Pitney Bowes | January 14, 2015 2

3. How the customer data problem arises:
Pitney Bowes | Customer Engagement Solutions | May 6, 2015 3
disparate
technologies
organizational silos
new
products
multiple
platforms
corporate
mergers
legacy
systems
additional
channels
changing
preferences
new
regulations
customer
demands

4. In today’s world, complexity is a constant and
error-free is the expectation.
Pitney Bowes | January 14, 2015 4
Target the right customers and find other audiences like them
with existing customer information
Deliver even greater context to your communications to get
noticed and be relevant
Know your customers’ preferred channels for communication
to drive engagement
Provide security with your customers’ personal information
Clarify costs when it comes to international shipping so there
are no unpleasant surprises
1
2
3
4
5
Today, you are faced with the need to…

5. Put the customer in context.
Our solutions help businesses manage customer
information and turn it into data-driven insights by:
• Integrating, cleansing and enriching customer data
to ensure it’s available and fit for use when needed
• Building a dynamic customer-knowledge graph of
relationships across systems to manage context
• Delivering actionable customer information and insights
to drive contextually relevant communication
• Ensuring governance policies are followed exactly when
managing customer information
Pitney Bowes | January 14, 2015 5
Services and solutions
• Customer Analytics
• Data Management & Integration
• Data Quality
• Maintenance & Support
• Professional Services

6. Schwan’s consolidates customer data,
improves efficiency across sales and
order fulfillment
Industry
Retail
Location
United States
Technology used
SpectrumTM Technology Platform customer
information management
Company profile
Schwan’s is a multi-billion-dollar private company
and distributor of fine frozen foods.
Challenge
Solution
Benefits
Database Entry
• With 500 sales and distribution centers in the U.S, Schwan’s Home Service needed to manage
thousands of customer records entering its system each day.
• A disconnect existed among various customer touch points, resulting in duplicate records, missed
sales, overlapping deliveries, duplicate mailings and customer dissatisfaction.
• The company needed a comprehensive data quality solution to help improve customer service and
depot efficiency.
• The Pitney Bowes Spectrum Technology Platform enterprise location intelligence software integrates
with Schwan’s website, call center application and handheld devices in the field.
• When a new customer registers on the web, the data quality solution standardizes the address and
matches it to an existing customer record.
• Customer address validation and standardization is performed in real time, while new addresses are
entered in the system. Handheld devices run in disconnected mode, uploading data at the end of the
day.
• Addresses that cannot be validated or standardized in real time are submitted for the daily address
scrubbing process.
• Schwan’s experienced a 25% reduction in the number of duplicate new customer records being
created by handheld devices in the field. Better customer data quality resulted in a more complete,
360-degree view of the customer.
• Implementing the data quality solution eliminated the inefficiency of manually entering new
customers’ scheduled orders into the delivery route system.

7. Pinpoint new opportunities.
We help companies of all sizes turn geographic
data into better customer experiences and
smarter strategic decisions by:
• Enriching traditional data with enhanced contextual
information such as a location, including the name of a
specific place, or demographics
• Analyzing data more effectively with advanced spatial
analysis that drives informed, insight-driven business decisions
• Visualizing key data on maps to make deep analysis and
insight-sharing easier and more effective than ever before
Pitney Bowes | January 14, 2015 7
Services and solutions
• Asset Management
• Enterprise Location Intelligence
• Geographic Information Systems
• Location & Business Data
• Location Based Services
• Maintenance & Support
• Market Analytics
• Professional Services

8. Domino’s Pizza Australia streamlines the
planning of franchise territories with up-
to-date address information
Industry
Restaurant
Location
Australia
Technology used
MapInfo Professional® location intelligence
software, StreetPro® data, Spectrum™ Technology
Platform customer information management
solutions
Company profile
Domino’s Pizza Enterprises Ltd (Domino’s Pizza) is
the largest pizza chain in Australia in terms of both
network store numbers and network sales.
Domino’s Pizza now extends across Australia, New
Zealand, Belgium, The Netherlands, France and
Japan.
Challenge
Solution
Benefits
Database Entry
• Franchise areas and associated purchase prices are determined by the number of reachable
households, overlaid with socio-economic data.
• To minimize disputes, Domino’s must ensure its data is accurate.
• Domino’s was using manual processes and spreadsheets to determine household data, which took
two weeks or more and produced unreliable results.
• Pitney Bowes developed a custom location intelligence solution for Domino’s that provides
extensive, certified address validation technology that helps ensure the most up-to-date and
accurate data is used in the franchise process.
• The solution can list all addresses within a boundary in minutes; updates are performed quarterly
using a validated source of data and territories adjusted according to fluctuations in households.
• The new address information is also integrated with Domino’s telephone and online delivery
services, improving delivery service and automatically identifying the store nearest to the
customer.
• Location intelligence has helped boost revenue lost due to unknown addresses and enhance the
customer ordering process.
• Legal risks associated with territory disputes have been reduced.
• With up-to-date address information, marketing dollars are no longer wasted on dead addresses.

9. We help transform the way clients engage with
their customers, turning inconsistent interactions
into targeted, orchestrated connections by:
• Uncovering insights in real time, based on previous
interactions and customer data, to customize what
businesses offer next
• Delivering critical servicing and marketing
communications reliably and efficiently across traditional
and digital channels
• Orchestrating and automating marketing campaigns
with target customers across multiple channels in real time
• Engaging new customers by identifying movers and
communicating with them in a targeted, relevant way
Bring relevance to every interaction.
Pitney Bowes | January 14, 2015 9
Services and solutions
• Communication Archiving Solutions
• Contact Center Automation
• Customer Lifecycle Management
• Customer Self Service
• Customer-Engaged Billing
• Digital Document Delivery Platform
• Maintenance & Support
• Mover Marketing
• Production Intelligence
• Professional Services

10. Bank consolidates data and
becomes more customer centric
Industry
Financial Services
Location
Malaysia
Technology used
SpectrumTM Technology Platform, DOC1® and e2TM
Vault document management software
Company profile
• The consumer banking arm of CIMB Group,
Malaysia’s second-largest financial services
provider and one of Southeast Asia’s leading
universal banking groups.
• Offers a full range of banking products and
services to over 5.3 million customers.
“We’ve managed to shorten the time taken to
process and generate consolidated statements
from five days to two despite the expected ten
times increase in volume.”
—David Chong, Head of Retail Strategy &
Marketing, CIMB Bank
Challenge
Solution
Benefits
• CIMB Bank’s consolidated statement engine could only handle accounts hosted on its mainframe.
• The system was not robust enough to support 1:1 marketing communication. These deficiencies
resulted in customers receiving multiple monthly statements and waste of marketing materials.
• CIMB Bank turned to Pitney Bowes for an end-to-end customer information and communication
management solution.
• The solution had to be able to verify and match data from multiple systems to create a
consolidated database, reflect multiple accounts into a single consolidated statement, enable 1:1
marketing, and support the entire customer communication cycle from the creation of personalized
documents and multichannel delivery through to archiving.
• The Pitney Bowes solution also includes capabilities to tag customer accounts at the front end,
business rules-oriented template design, and robust output management.
• CIMB Bank is able to integrate and consolidate data from various disparate systems, consolidate
statements and generate other communications with greater speed and personalization.
• Consolidating statements has also brought CIMB Bank cost savings through reduction of paper,
printing and postage costs, as well as elimination of manual processes.
• As part of the implementation, CIMB Bank took the opportunity to build a loyalty point program for
banking relationships for selected segments that uses the consolidation engine.
Database Entry

11. Spectrum Technology Platform gives
MAPFRE Mexico quality client insights.
Industry
Financial Services / Insurance
Location
Mexico
Technology used
Spectrum™ Technology Platform
Company profile
One of Mexico’s largest insurers, operating on a
global scale and providing solutions for vehicles,
homes, casualty, bonds, life, health and global
risks.
Challenge
Solution
Benefits
• Inability to access reliable client information was severely hampering programs and campaigns in
multiple areas, including management, loyalty-building, communication and sales.
• Obtaining information on MAPFRE’s clients was costly and time-consuming.
• Results from the company’s client-focused campaigns were deficient.
• MAPFRE Mexico selected Pitney Bowes Spectrum Technology Platform.
• The Spectrum platform provides integrated data quality, data integration, master data management and
analytics capabilities to help organizations address their data challenges from a single, unified platform.
• Spectrum enables organizations to extract more value from their data to drive greater profitability,
reduce risk and deliver more personalized and contextually relevant customer experiences.
• MAPFRE reports tangible benefits in the areas of efficiency, savings and return on investment (ROI).
• Spectrum has helped MAPFRE clean up, standardize, validate and enrich the information the
company has on its clients.
• The company can now identify its clients unequivocally, allowing MAPFRE to improve the quality of
its original data and improve commercialization and management initiatives, particularly
marketing activities.
“Spectrum has met and exceeded our
expectations in the versatility and flexibility of
how it continues to improve our cleanup and
duplicate identification processes in an
independent, streamlined way.”
— Joel Gutiérrez Garcia, Director General of
Information Management
Database Entry

12. For Pitney Bowes,
getting it
right matters.
We deliver accuracy and precision
across the connected and borderless
world of commerce to help our clients
create meaningful impact.
www.pitneybowes.com
Pitney Bowes | January 14, 2015 12

13. Thank you
Questions?
Kristin Rahn
Kristin.Rahn@pb.com
13
pitneybowes.com
facebook.com/pitneybowes
twitter.com/pitneybowes

14. Appendix
Pitney Bowes | January 14, 2015 14

15. Enabling transactions in commerce.
• Customer Analytics
• Data Management &
Integration
• Data Quality
• Maintenance & Support
• Professional Services
• Asset Management
• Enterprise Location
Intelligence
• Geographic Information
Systems
• Location & Business Data
• Location Based Services
• Maintenance & Support
• Market Analytics
• Professional Services
• Communication Archiving
Solutions
• Contact Center
Automation
• Customer-Engaged Billing
• Customer Lifecycle
Management
• Customer Self Service
• Digital Document Delivery
Platform
• Maintenance & Support
• Mover Marketing
• Production Intelligence
• Professional Services
• Address Management
• Domestic Shipping
• Ink & Supplies
• Inserting
• Management & Tracking
• Online Postage
• Outsourced Mailing Services
• Parcel & Mail Sorting
• Postage & Carrier Accounting
• Postage Management
• Postage Meters
• Print & Mail Production
Management
• Printing
• Production & Finishing
• Productivity Solutions
• Cross-Border Shipping
Pitney Bowes | January 14, 2015 15

16. Connectors
Text Based
CSV
XML
SharePoint
Unstructured
• MS Word
• PDF
• HTML
• Excel
• Other
Big Data
Cassandra
Hive
Hadoop
MongoDB
Couchbase
HDFS
Cloudera*
Hortonworks*
Relational
Greenplum
Teradata
SAP Hana
H2
Ingres
MySQL
Netezza
PostgreSQL
Oracle
DB2
MSSQL
Sybase
…
Application
Salesforce.com
Siebel
SAP
Netsuite*
MS Dynamics CRM*
Google Spreadsheets
ESRI
Mapinfo
Oracle Spatial
MS SQL Spatial
PostGIS
HL-7
Cloud
Amazon S3
MS Azure
Amazon Redshift
Amazon SimpleDB
Pitney Bowes | Confidential | March 11, 2015 16
* Coming in Q2