This document summarizes the results of a research study with 80 alumni and students from the Katz EMBA program. It found that 50% graduated 0-5 years ago, 31.25% graduated 5-10 years ago, and 18.75% graduated 10-15 years ago. Most of those surveyed were male (89%) and in C-level, president, VP or director roles. The most popular interests were travel, economy, sports, music, technology, entrepreneurship and education. The most commonly used media were LinkedIn, Facebook, YouTube, and newspapers/magazines. When asked about recommending an EMBA, most said for developing business skills, strategic vision, or career transition. When assessing the

1. RESEARCH
jul/2014

2. POINTS
FIRST TARGET
Creation of a research for students and alumni of
Katz EMBA.
From 310 alumni/students, 82 answers, more than
25% of our target.
Below a summary of their habits and interests.

3. RESEARCH WAS DONE WITH 80 ALUMNI’S AND STUDENTS
50%
31.25%
18.75%
Graduated 0 to 5
years ago
Graduated 5 to
10 years ago
Graduated 10 to
15 years ago

4. PROFILE OF PEOPLE INTERVIEWED
GENDER
89%
LEVEL
8%
32%
45%
8%
C-LEVEL
PRESIDENT
VP
DIRECTOR
MANAGER
OTHERS

5. THEMES OF INTEREST
TRAVEL
2.8
73
2
1
ECONOMY
2.68
3
2
1
SPORTS
2.59
3
2
1
MUSIC
2.6
3
2
1
DREAM TRIP FAVORITE SPORT
25% Corrida 28%
51%
Futebol
Tênis

6. 2.5
1
2.4
5
3
3
2
2
TECNOLOGY
1
1
2.4
6
3
2
1
ENTREPRENEURSHIP
2.55
2.4
8
EDUCATION
3
2
1
THEMES OF INTEREST
INOVATION
3
2
1
CINEMA
2.5
4
3
2
1
GASTRONOMY

7. 2.2
POLITICS
3
2
1
2.02
ARTS
3
2
1
ALL SUBJECTIVES
WERE ACCEPTED
2.0
3
2
TV SHOWS
1
2.2
7
3
2
LITERATURE
1
THEMES OF INTEREST
GENRES
1. Freakanomics (38%)
2. The Servant (34%)
3. One Hundred Years of Solitude (17%)
4. Game of Thrones (8%)
5. High Fidelity (3%)
GENRES
1. Game of Thrones (40%)
2. House of Cards (33%)
3. How I Met Your Mother (13%)
4. Sherlock (9%)
5. Mad Men (5%)

8. INFORMATION
MEDIA USED TO HAVE MARKET INFORMATION PUBLICATIONS MOST LIKED
86%
NEWSPAPER AND
MAGAZINE
57%
PORTAL
51%
MARKET REPORTS
51%
THEIR CONTACTS
43%
BOOKS
43%
SOCIAL MEDIA
37%
E-MAIL
35%
LECTURES
29%
COURSES
12%
BLOGS
USED LAST MONTH
LINKEDIN
95%
FACEBOOK
70%
YOUTUBE
54%
INSTAGRAM
29%
TWITTER
19%
VALOR
51%
EXAME
38%
ECONOMIST
18%
FOLHA
17%
VEJA
17%

9. EMBA
IN WICH SITUTATION RECOMMEND EMBA
67%
Develop business management skills for companies or business units
64%
Develop a more strategic vision of the international market
41%
Career transition
29%
Develop leadership skills
13%
Looking for expatriation

10. UNIVERSITY OF PITTSBURGH
KEY ASPECTS OF EMBA
AMERICAN
DIPLOMA
ALUMNI
NETWORKING
FACULTY NAME OF
UNIVERSITY
85% 54% 52% 38%
CLASS
SCHEDULE METHODOLOGY
COURSE
MATERIAL ROI
38% 29% 20% 19%
VIEW
The Pitt EMBA changed my career
4.02
1 2 3 4 5
I’m happier professionally now than when I
started the EMBA
4.15
1 2 3 4 5
The schedule was totally adequate
4.32
1 2 3 4 5

11. Thank you!