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Social Presence What is it? And Why Does it Matter? Patrick R. Lowenthal | patrick.lowenthal@ucdenver.edu
A little bit about me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is it?
Does Presence   =   present  ? ? ? ?
 
 
Social Presence Theory ,[object Object],[object Object]
Original Definition Social presence is the degree of salience (i.e., quality or  state of being there ) between two communicators using a communication medium.
What does that mean? ,[object Object],[object Object],[object Object]
For Example
 
 
http://www.youtube.com/watch?v=MfuS3m-Jhcc
Why  does this matter ?
Our lives have Changed
We are  social  beings!
Learning is  social !
Computer-mediated Communication ,[object Object],[object Object],[object Object],[object Object]
If learning is  social  and CMC antisocial, where does leave us?
The Emergence of Online Learning ,[object Object],[object Object],[object Object],[object Object]
Phases of Social Presence Research
Research on Social Presence ,[object Object],[object Object],[object Object],[object Object]
Why does this matter  to  me ?
Limitations  of Past Research
1. Multiple Definitions ,[object Object],[object Object]
1. Multiple Definitions ,[object Object],[object Object],[object Object]
1. Multiple Definitions ,[object Object],[object Object],[object Object],[object Object]
2. Conceptual / Methodological ,[object Object],[object Object],[object Object],[object Object]
3. Contradicting Findings ,[object Object],[object Object]
My Current Research ,[object Object],[object Object],[object Object]
One Example Affective Responses ,[object Object],[object Object],[object Object],Cohesive Responses ,[object Object],[object Object],[object Object],+ + = ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Interactive Responses Social Presence
Category & Indicators Definition of Indicators Examples Affective Responses Paralanguage Features of text outside formal syntax used to convey emotion (i.e., emoticons, exaggerated punctuation or spelling) Someday……; How awful for you   ; Mathcad is definitely NOT stand along software; Absolutely!!!!! Emotion Use of descriptive words that indicate feelings (i.e., love, sad, hate, silly) When I make a spelling mistake, I look and feel stupid; I get chills when I think of … Value Expressing personal values, beliefs, and attitudes I think it is a necessary evil; I feel our children have the same rights Humor Use of humour—teasing cajoling, irony, sarcasm, understatement God forbid leaving your house to go to the library Self-Disclosure Sharing personal information, expressing vulnerability I sound like an old lady; I am a closet writer; We had a similar problem Interactive Responses Acknowledgement Referring directly to the contents of others’ messages; quoting from others’ messages agreement Those ‘old machines’ sure were something; we won by a landslide – ‘landslide’ (next response) Disagreement Expressing agreement or disagreement with other’s messages I’m with you on that; I agree; I think what you are saying is right Approval Expressing approval, offering praise, encouragement You make a good point; Right on; Good luck as you continue to learn Invitation Asking questions or otherwise inviting response Any suggestions?; Would you describe that for me, I am unfamiliar with the term Personal Advice Offering specific advice to classmates Also the CEC website might have some references Cohesive Responses Greetings & Salutations Greetings, closures Hi Mary; That’s it for now, Tom Vocatives Addressing classmates by name You know, Tamara, …; I totally agree with you Katherine Group Reference Referring to the group as ‘we’, ‘us’, ‘our’ We need to be educated; Our use of the Internet may not be free Social Sharing Sharing information unrelated to the course Happy Birthday!! to both of you!!! Self-reflection Reflection on the course itself, a kind of self-awareness of the group I would never have imagined that we could have been having a discussion like this when we first started this course
Strategies  to   Improve  Social Presence
Examples Provided by the Literature Instructional Design: Instructors: Students: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Can  you  think of any strategies?
Strategies I Use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Presence: What Is It And Why Does It Matter?

  • 1. Social Presence What is it? And Why Does it Matter? Patrick R. Lowenthal | patrick.lowenthal@ucdenver.edu
  • 2.
  • 4. Does Presence = present ? ? ? ?
  • 5.  
  • 6.  
  • 7.
  • 8. Original Definition Social presence is the degree of salience (i.e., quality or state of being there ) between two communicators using a communication medium.
  • 9.
  • 11.  
  • 12.  
  • 14. Why does this matter ?
  • 15. Our lives have Changed
  • 16. We are social beings!
  • 17. Learning is social !
  • 18.
  • 19. If learning is social and CMC antisocial, where does leave us?
  • 20.
  • 21. Phases of Social Presence Research
  • 22.
  • 23. Why does this matter to me ?
  • 24. Limitations of Past Research
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. Category & Indicators Definition of Indicators Examples Affective Responses Paralanguage Features of text outside formal syntax used to convey emotion (i.e., emoticons, exaggerated punctuation or spelling) Someday……; How awful for you  ; Mathcad is definitely NOT stand along software; Absolutely!!!!! Emotion Use of descriptive words that indicate feelings (i.e., love, sad, hate, silly) When I make a spelling mistake, I look and feel stupid; I get chills when I think of … Value Expressing personal values, beliefs, and attitudes I think it is a necessary evil; I feel our children have the same rights Humor Use of humour—teasing cajoling, irony, sarcasm, understatement God forbid leaving your house to go to the library Self-Disclosure Sharing personal information, expressing vulnerability I sound like an old lady; I am a closet writer; We had a similar problem Interactive Responses Acknowledgement Referring directly to the contents of others’ messages; quoting from others’ messages agreement Those ‘old machines’ sure were something; we won by a landslide – ‘landslide’ (next response) Disagreement Expressing agreement or disagreement with other’s messages I’m with you on that; I agree; I think what you are saying is right Approval Expressing approval, offering praise, encouragement You make a good point; Right on; Good luck as you continue to learn Invitation Asking questions or otherwise inviting response Any suggestions?; Would you describe that for me, I am unfamiliar with the term Personal Advice Offering specific advice to classmates Also the CEC website might have some references Cohesive Responses Greetings & Salutations Greetings, closures Hi Mary; That’s it for now, Tom Vocatives Addressing classmates by name You know, Tamara, …; I totally agree with you Katherine Group Reference Referring to the group as ‘we’, ‘us’, ‘our’ We need to be educated; Our use of the Internet may not be free Social Sharing Sharing information unrelated to the course Happy Birthday!! to both of you!!! Self-reflection Reflection on the course itself, a kind of self-awareness of the group I would never have imagined that we could have been having a discussion like this when we first started this course
  • 33. Strategies to Improve Social Presence
  • 34.
  • 35. Can you think of any strategies?
  • 36.
  • 38.