Exploring Experience-based Business Models

1. EXPLORING EXPERIENCE-BASED BUSINESS MODELS Paul M. Di Gangi, Ph.D. Western Carolina University [email_address] -------------------------------------------------- www | linkedin | slideshare | twitter

2. Before we really begin…

3. Presentation Structure Start Finish Organizational Strategies Drivers of Change Questions Evolution of Business Models Business & Personal Implications

4. 03/04/11 The Business Model An organization’s line in the sand

6. Happens

7. < 1 > People Change...

8. Increased Interactivity ME

9. < 2 > Our 0rLD can Change...

10.

11. Explosion of Social Media

12. < 3 > Our choices Change...

13. Networked Individualism (Wellman et al., 2003)

14. 03/04/11 Social Affordances (boyd, 2007)

15. June 25, 2009

16. But what happens to the business models? Johnson, Christensen, and Kagermann (2008)

17. 03/04/11 They Evolve...

18.

19.

20.

21.

22. the implications

23. By-products of Social Media

24.

25.

26. Digital Convergence of Identity Who Am I ? | How Am I Seen ?

27. so what should you do to prepare yourself?

28.

29.

30.

31. 03/04/11

Notes de l'éditeur

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From Wikipedia: Doctors at Ronald Reagan UCLA Medical Center pronounced Jackson dead at 2:26 pm PDT (5:26 p.m. EST), and 18 minutes later at 2:44 pm PDT (5:44 p.m. EST) TMZ published: &quot;Michael Jackson passed away today at the age of 50.&quot; [19] The Los Angeles Times website confirmed the report at 2:51 pm PDT (5:51 p.m. EDT). [69] Wikipedia spikes at 15:00 hrs in Los Angeles (22:00 hrs UTC), June 25. The news spread quickly online, causing websites to slow down and crash from user overload. Both TMZ and the Los Angeles Times suffered outages. [69] Google initially believed that the input from millions of people searching for &quot;Michael Jackson&quot; meant that the search engine was under attack . Twitter reported a crash, as did Wikipedia at 3:15 p.m. PDT (6:15 p.m. EST). [70] The Wikimedia Foundation reported nearly a million visitors to Jackson's biography within one hour, probably the most visitors in a one-hour period to any article in Wikipedia's history. [71] AOL Instant Messenger collapsed for 40 minutes. AOL called it a &quot;seminal moment in Internet history&quot;, adding, &quot;We've never seen anything like it in terms of scope or depth.&quot; [72] Around 15 percent of Twitter posts—or 5,000 tweets per minute—reportedly mentioned Jackson after the news broke, [73][74] compared to the five percent recalled as having mentioned the Iranian elections or the flu pandemic that had made headlines earlier in the year. [74] Overall, web traffic ranged from 11 percent to at least 20 percent higher than normal. [73][75]
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[twitter] Closed model internalizes resources for value creation and restricts access to knowledge [/twitter] Background Image Source: http://www.flickr.com/photos/betta_design/922748164/
[twitter] Open model leverages both internal and external resources for value creation – engaging the environment[/twitter] Background Image Source: http://www.flickr.com/photos/puroticorico/441296576/
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Source: http://www.newscientist.com/article/dn17017-gallery-flickr-user-traces-make-accidental-maps.html
[twitter] Byproduct of Social Media = Convergence of physical and virtual identities – Social Media Risks [/twitter]
Source: http://www.slideshare.net/bdionline/bdi-1112-the-social-consumer-mcdonalds-presentation?src=embed
Source: http://www.slideshare.net/bdionline/bdi-1112-the-social-consumer-mcdonalds-presentation?src=embed
From Wikipedia: A hype cycle in Gartner's interpretation comprises five phases: &quot;Technology Trigger&quot; — The first phase of a hype cycle is the &quot;technology trigger&quot; or breakthrough, product launch or other event that generates significant press and interest. &quot;Peak of Inflated Expectations&quot; — In the next phase, a frenzy of publicity typically generates over-enthusiasm and unrealistic expectations. There may be some successful applications of a technology, but there are typically more failures. &quot;Trough of Disillusionment&quot; — Technologies enter the &quot;trough of disillusionment&quot; because they fail to meet expectations and quickly become unfashionable. Consequently, the press usually abandons the topic and the technology. &quot;Slope of Enlightenment&quot; — Although the press may have stopped covering the technology, some businesses continue through the &quot;slope of enlightenment&quot; and experiment to understand the benefits and practical application of the technology. &quot;Plateau of Productivity&quot; — A technology reaches the &quot;plateau of productivity&quot; as the benefits of it become widely demonstrated and accepted. The technology becomes increasingly stable and evolves in second and third generations. The final height of the plateau varies according to whether the technology is broadly applicable or benefits only a niche market.
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Notes de l'éditeur