VP shares strategies for building an engaged workforce and strong employment brand through social media
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The document discusses how EMC established an internal social network to engage employees and build their employment brand. This network allowed employees to connect over strategy, culture and work, and organic brand ambassadors emerged to engage externally. Having engaged employees leads to benefits like increased productivity, market value, profits and customer loyalty.
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VP shares strategies for building an engaged workforce and strong employment brand through social media
- 1. Polly Pearson VP Employment Brand and Strategy Engagement EMC Corporation January, 2010 Employment Branding and Employee Engagement in the Web 2.0 World
- 2. Our Employment Brand Goal … “ and those on the Inside will know that this is the ultimate place to be.” - Polly Pearson - Dr. John Sullivan
- 5. We Started on the INSIDE … with a (Voluntary), Engaging, Internal, 2.0 Network Mantra: “Fear Not. We’ll teach you to swim.” Today: 160 + Communities; > 50% of the Workforce Registered & Active
- 6. The Community Brought our Genuine Brand Values to Life
- 7. People Became More Connected with the Strategy, Culture, and One Another
- 8. Organic Brand Ambassadors Emerged: Home Grown, Enthusiastic, Expert Voices Today: Dozens of Bloggers; Hundreds of Micro-Bloggers
- 10. Experts and Brand Enthusiasts Now Lead/ Fuel “Unofficial” External Social Communities Consistently Reaching and Engaging Millions
- 11. Engagement Opportunities become like Viral Fly Paper Shown: EMC.com/Careers Campus: EMC Careers EMC|ONE Network EMCer Blogs Facebook: EMCCareers Twitter: EMCCareers YouTube: EMCCareers SEO site: EMC-Careers eBooks by/about EMCers EMC.com: EMC Careers Campus: EMC Careers EMC ONE, Culture Talk Blogs on EMC Culture & Careers Facebook: EMC Careers SEO Site: EMC-Careers.com TWITTER: EMC Careers YouTube: EMC Careers EMC.com; www.workingmotherexperience.com “The Working Mother Experience” Book EMC.com; “100 Job Search Tips” Book
- 14. Genuine Voices Speak To Why They Work at EMC
- 16. The Real Magic Happens in the Unofficial Engagement
- 17. The Ultimate Engagement: A Defining Moment: Hope
- 20. Contributing to Satisfaction & Engagement 83% Satisfied 86% Engaged * July, 2009 Based on 30,827 responses from 92% of employees
- 22. Highest Performing Results * Based on 30,827 responses from 92% of employees Personal Satisfaction Enjoy Co-workers 95 % 63 % 3 92% 93 % Manager Integrity * Based on 30,827 responses from 92% of employees
- 26. Fortune 500 Companies with Engaged Employees Report: Growth in employee productivity $18,600 more market value per employee $3,800 more profits per employee $80,000–120,000 additional revenue per month Higher profitability Higher customer loyalty Recruitment costs 55% lower Source: Impact of Engaged Employees on Business Outcomes. Ongoing Employee Engagement Research, Hewitt Associates
- 27. We’re Finding: ROI More Market Value per Employee Additional revenue Higher customer engagement Better Recruitment Volume and Speed More + More Favorable Media Coverage Higher Employee Engagement Additional Innovation Additional profit
- 30. Stay in Touch: http://www.pollypearson.com ; @PollyPearson
- 31. © Copyright 2009 EMC Corporation. All rights reserved.
Notes de l'éditeur
- I’m going to be throwing a bunch of information at you today, but don’t worry…you don’t have to write it all down. You can get this presentation from my blog. And a word about the creative commons license in the bottom left-hand corner…
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- Building Communities to Build Relationships Over 30 active communities and Labs for customers and partners to collaborate with EMC and several others in development Over 16,000 members, representing 151 countries, have joined in the first 9 months 1000 new members joining each month... and growing Developing new, and improving existing products … such as the RSA key fob code as an app on the iPhone and Blackberry In the “Labs,” product teams provide customers with early access to innovate with EMC in building better products. Collaboration occurs in every phase of product development from inception through announcement Creating new Channels and increasing revenues In the Solution Gallery, those developing solutions on EMC products engage prospective customers with reviews, ratings, demos and generate qualified sales leads Meeting Developers & Inventors of Products created by EMC Customers are given unfettered access to those who develop and support our products, providing both with valuable insights Improving service and reducing support costs with technical forums Not just engineers, but customers, too, provide answers to each other’s questions, and these answers are available to thousands of others, reducing the number of expensive one-on-one calls to Customer Support Providing Certification & education on products & solutions Several thousand “EMC Proven” customers, partners and employees share best practices and tips with the most knowledgeable, certified storage professionals in the world Building Communities to build relationships Developers congregate in the Developer Network downloading free code and sharing tips and tricks. Partners have their own communities but also mingle with others in user groups, understanding customer pain points and improving solutions, business users network with others who face similar challenges. The bottom line, communities enable customers to maximize the investment they’ve already made in EMC solutions, generating increased customer satisfaction and loyalty.
- The practice of management was born around 1850 – when companies suddenly had 300 or more employees. They had to figure out how to manage productivity at that scale. The only model to replicate at that time, was the command & control model used by the army. … a model that directed legions of uneducated workers.
- Today, we’re in the knowledge era, a time when our people and their ideas are our route to productivity and business value. To enable the best results in this dynamic of an educated and diligent workforce, companies must unlock passion, creativity and initiative of their people. Results come from new innovations and ideas, and connections to engage hearts & minds in action. Companies are re-wiring behavior models and tools today to enable global agility, and innovation. They’re increasingly looking to “Collaboration and Connection” business models. -- Gary Hamel is an author and speaker and currently considered the top authority according to WSJ and FORTUNE on business strategy and management models.
- Title Month Year The top satisfiers go in reverse order: #13 is the top satisfier and #1 is the lowest satisfier.
- Title Month Year The top satisfiers go in reverse order: #13 is the top satisfier and #1 is the lowest satisfier.
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