English Attack! combines the latest EFL pedagogical principles with online entertainment (short clips from films, TV, music; games; social networking) to create an innovative learning resource which is fully complementary with instructor-led English language learning.

1. English Attack!
For
Companies

2. Executive
Executive Summary Summary
The Challenge of
English Language
Training in Companies
English Attack! combines the latest EFL
pedagogical principles with online entertainment The Optimal
(short clips from films, TV, music; games; social Solution
networking) to create an innovative learning
resource which is fully complementary with Introducing
instructor-led English language learning.
English Attack!
Companies and organizations can benefit from
providing Premium Access to English Attack for English Attack! PRO
employees and staff, either as an extremely for Companies
affordable and effective training resource or as an
innovative employment benefit that will help
In Conclusion
them improve their English in their own time.

3. Executive Summary
English is a strategic company asset
The more widespread English
language skills are within your
company at ALL LEVELS:
• The better you’ll be able to
service international customers
• The faster you’ll be able to react
to global commercial
opportunities
• The more autonomous your staff
will be in researching solutions
using a wide range of information
2 billion people worldwide are learning and software tools
English; shouldn’t your staff be able to
communicate with them? • The more international and
emplowered your staff will feel.

4. Problem: The Challenge of
English Language
Training in Companies
English Language Training is
complicated and expensive to extend
to the whole organization • Teacher-led training sessions can only be
really effective with maximum 8 – 12
learners per class
• The logistics of organizing teachers and
training sessions for thousands of staff can
be nearly impossible
• Employees have a resistance to textbooks
and similar materials that can make them
feel like they have returned to school
• Staff attending training can often feel
under pressure from conflicting work
demands
• English language training with teachers can
make sense for executives and key staff,
but is almost always unaffordable across
the entire organization

5. The Challenge of
Problem: English Language
Training in Companies
Insufficient Input
In most cases, because exposure to
English only happens in class, learners
are simply not exposed to enough input
for effective language learning.
Also, unguided input can prove
discouraging for learners if it results in a
frustrating experience.

6. The Challenge of
Problem: English Language
Training in Companies
Need for training session optimization
Limited training session time is never
enough to cover all of the following:
• Input • Free discussion
• Presentation • Group Work
• Content Exercises • One-on-one
• Skills Exercises instruction
• Production • Coaching
• Drills • Feedback
• Error Correction • Assessment
• Targeted vocabulary

7. Problem: The Challenge of
English Language
Training in Companies
Dull and Expensive
“E-Learning Platforms”
• Most “E-Learning Platforms” are seen by
learners as dull, and they only use them
when forced to.
• Staff perceive highly structured course-
type e-learning as simly adding to their
workload, and are a turn-off to learners
already stressed by job-related demands
• Most e-learning content does not address
actual learner interests and tastes
• Online material is often unauthentic and
dated; and tends to be artificially limited
to either British English or American
English

8. The Optimal
What could be the solution? Solution
An online, self-study
resource that learners
actually enjoy using,
and sufficiently
different to
conventional language
instruction to avoid
feeling like an
additional professional
obligation.

9. The Optimal
What could be the solution? Solution
A resource created by
independent media and
pedagogy
experts, designed
specifically for the
learners of
today, incorporating the
latest learning concepts
from cognitive
neuroscience.

10. What could be The Optimal
Solution
the solution?
an approach in tune with
the interests, learning
styles, and motivational
requirements of today’s
adult learners.

11. What could be the solution? The Optimal
Solution
a resource design
consistent with the
latest EFL
pedagogical thinking:
• Lexical and
Communicative
Approaches
• Grammaticalized Lexis
• Authentic Materials
• Motivation via
Autonomy

12. Introducing
www.english-attack.com

13. Introducing
English Attack!
English 2.0
Movies, Music, Games, News, Friends
English Attack’s unique method achieves
three key pedagogical outcomes :
Current, authentic content; a videogame-like
Strong reward ecosystem; and participation in a
English Attack! uses a Learner worldwide social network of learners results
wide range of online in strong intrinsic motivation.
Motivation
entertainment formats –
from video to games to Retention of Learners move lexical items seen in the
social networking – to learning units from short-term into long-term
Learned memory through repetition via a range of
help people improve their Items addictive Learning Games
English in a fun, friendly
and highly accessible Web Short sessions and fun content result in
Frequent input
2.0 environment. most of our learners using the site every
& Learner day, thus resulting in frequency of input and
Autonomy learner autonomy.

14. Introducing
English Attack!
Content Units:
Video Boosters
• Interactive Video
exercises based on
short (1 to 3-minute)
clips from movies, TV
series, news items,
documentaries and
more
• Gist comprehension,
detail comprehension,
reading/scanning,
listening, vocabulary
usage, and grammar or
language form usage
• Separate video,
transcript, and
vocabulary resources
Hundreds of Interactive Video Lessons

15. Introducing
English Attack!
Content Units:
Photo Vocabs
• Visual dictionaries on a
wide range of themes
and topics
• Vocabulary, common
collocations, idioms,
cultural references and
slang
• Each Photo Vocab
contains 15 – 30 items
• Each item is illustrated,
defined, used in a
sample sentence, and
playable in an audio
file for for correct
Thousands of lexical items grouped by topic pronunciation

16. Introducing
English Attack!
Content Units:
Learning Games
Range of five Learning
Games for repeated
exposure:
• Swap Mania, Word
Rescue and Speed Pix
are dynamically driven
by word lists in
previously played
content units
• Verb Dash for practice
with irregular verbs
• SayWhat? for listening
and spelling skills
Range of 5 Learning Games for Retention • Leaderboards

17. Education Partners

18. A Brain-Friendly Pedagogy Introducing
English Attack!
Our Pedagogical Principles
Based on the latest findings of cognitive neuroscience
specific to the 13 – 25 age group
1. Stimulation through entertainment content
2. Frequency of exposure and use through short,
enjoyable sessions
3. Repetition leading to long-term memory via Contextual
Practice Games
4. Motivation and Progress via Challenge and Continuous
Rewards
5. Social use of English via Global Community of Learners

19. Motivation through Introducing
English Attack!
discovery & autonomy
“The simplest way to
ensure that people value
what they are doing is to
maximize their free
choice and autonomy”
- Good & Brophy, 2004

20. Motivation through content relevant Introducing
English Attack!
to the lives of today’s adults

21. Introducing the
English Attack!
Service Options for
Companies and Organizations

22. A choice of multi-user licenses
to suit your requirements
The PRO Multi-User License Group Purchase Of Learner Licenses
• Premium Access for Trainers and • Buy premium access user licenses
Learners for your staff (no Trainer tools)
• Admin tools: define active/billable • Organization branding on site
user accounts month by month • Positioned as an employee
• Organization branding on site benefit with professional training
• Trainer tools advantages.

23. PRO License Features
Total, unlimited Administrator Full range of
Premium access to Controls allowing intuitive Trainer
hundreds of Video total control of Tools, usable both Company’s
Boosters, thousan licenses within and outside branding on the
ds of Photo Vocab attribution and training sessions. site for all licensed
lexical items, and a monthly switch-on users (Trainers and
full range of / switch-off Differentiated Learners).
Learning Games adjustment of Trainer and Learner
number of active nterfaces
user licenses

24. In Conclusion:
Advantages

25. In Conclusion
Purpose-specific design
English Attack! has been
specifically designed to increase
EFL intake, motivation and
communicative use of English for
today’s demanding learners

26. In Conclusion
A flexible, stand-alone resource
An autonomous,
complementary resource
promoting learning,
language discovery and
self-motivation in the
employee’s own time,
but one that can equally
be used in training
sessions

27. In Conclusion
Flexibility and Control
Admin and Trainer tools allow
for full control of platform and
diversified usage according to
your needs and preferences.

28. For more information:
Visit US today at:
www.english-attack.com
For more info. in Argentina get in touch with:
Pablo Ponce de Leon
Country Manager|Argentina
Entertainment Learning / English Attack!
Twitter: @EnglishAttackAR
Skype: ppl-skype
E-mail: ppl@english-attack.com
Cel: +11 (15) 56 65 30 86
For more on our pedagogical principles:
Entertainment English Blog:
http://blog.english-attack.com/