The goal of this presentation is to help you increase your BNI Return-On-Investment by teaching you how to expand your referral base. In a nutshell: “Can you get your customers to refer you to their contacts?” This presentation is part of the materials I use in my role as Networking Education Coordinator at BNI United Bangkok. For all my BNI related materials visit: http://kpis.co/tag/bni A lot of people have been asking me whether they can use these presentations in their own chapter. My answer is YES! By all means please use this presentation as you see fit, that's why I've set the licensing for it to "CC Attribution". My only request is that you give the due credit and link back to my http://KPIs.co website. Enjoy! Mike : )

1. Tier
1-2-3
Referrals
Mike Darnell

2. Goal:
Increasing our BNI ROI by expanding our
referral base
“Can you get your customers to
refer you to their contacts?”

3. Definitions:
Tier I Referral
Business WITH a chapter member
Tier II Referral
Business VIA a chapter member
Tier III Referral
Business VIA a chapter member’s
CONTACT

4. How do we get Tier 2 referrals?

5. How do we get Tier 2 referrals?
Givers
Gain!!!
…& we never know how & when

6. How do we get
Tier 3 referrals
kids?
We teach our Tier 2 clients
what’s a good referral for
us so they can refer their
relevant contacts to us
It’s in your best
interest to make it a
memorable lesson…

7. If waking up this
early wasn’t bad
enough…

8. …this week we get
HOMEWORK
too!!!

9. 1. Can you get a referral from your existing clients?
2. What tier referral is it?

10. THANK YOU
See you
next week…
: )
Mike Darnell
BNI United Bangkok
The Key Performance Indicator Blog