Analytics is not just a technology it takes people. This presentation shows how you can impress executives through people power. Business intelligence is now social and social media is the way forward with people.

1. From Source to Solution –
The ancient secrets of the
Intelligence Continuum
Basic Course
Corporate Kung Fu for beginners
By
Master
Paul Ormonde-James
The Data Warehouse Institute
Paulormondejames@cybertrekking.com.au

2. Congratulations……
You have been admitted to the Corporate Kung Fu
School of enlightenment
Today you will learn
• Where you and your
organisation may sit in the journey
of BI enlightenment
•What you might discover as you
progress your organisation to
achieving full value add – SAGE
•Key learning's to assist you
navigate the horrors of the journey
>>>
Copyright 2008 Paul Ormonde-James Slide 2

3. Corporate Kung Fu…..
Skills of the Corporate Kung Fu
practitioner
• The ancient ability to
– Manipulate the “Hidden Force” to move
between information silos with stealth.
– Understand what is not said, but is
important to know.
– Moving “thought” in a direction you desire.
– Seeing what others do not see
– Reaching the final destination with no
money and in a split second
– Using your combat skills to crush the
opposition, in the nicest possible way >>
Copyright 2008 Paul Ormonde-James Slide 3

4. Intelligence & The Data Warehouse Institute
There will be no Hype, no fluff and no Bias and is vendor free.
TDWI November 2008 Meeting
11th November 2008, 07:30 am
from renowned speaker and
author John Lane-Smith.
“A Personality Approach to Team
Dynamics”
Sydney Mechanics School of Arts
228 Pitt St
Sydney NSW 2000
The
Data
Warehouse
Institute
Connect, Share, Learn
http://www.tdwi.org
Copyright 2008 Paul Ormonde-James Slide 4

5. Who is the Data warehouse Institute???
• TDWI provides
The Intelligence & Data Warehouse Institute
– Education & training,
– Certification & news,
– and research for executives, senior business managers and information
technology (IT) professionals worldwide.
• Educational institute for business intelligence and data
warehousing.
– Founded in 1995
• Complete resource for professional development, including
certification, well respected publications, and critical
research.
• In Australia, bring BI professionals together to share
knowledge and experience
Copyright 2008 Paul Ormonde-James Slide 5

6. To know the task
is to know the solution…..
solution…..
Grass hopper
What are other
temples doing?

7. TDWI Maturity Model
Stage 1.Prenatal 2.Infant 3.Child 4.Teenager 5.Adult 6.Sage
Empower Monitor
Knowledge Business
Workers Processes
Executive
Perception
Inform Drive the
Cost Executives Business Drive the
Centre Market
Gulf Chasm
Structure
Mgmt Reports Spreadmarts Data Marts DW’s Enterprise DW BI Services
Scope System Individual Department Division Enterprise Inter Enterprise
Business Value
Copyright 2008 Paul Ormonde-James Slide 7

8. TDWI Maturity Model – Cost value Continuum
Stage 1.Prenatal 2.Infant 3.Child 4.Teenager 5.Adult 6.Sage
Type of Financial Executive Analytical Monitoring Strategic Business
System System System System System System Service
Paper Briefing Interactive Dashboard Cascading Embedded
Analytics Report Book Report Applications Scorecards
Drive the
Cost Market
Inform Empower Drive the
Centre Monitor
Executive Executives Workers Business
Processes
Perception
Gulf Chasm
ROI
Cost Gulf
ROI
Value
Mngmt Data Enterprise Analytical
Architecture Spread mart Data Marts
Reporting Data Integration
Warehouses
DW Services
Copyright 2008 Paul Ormonde-James Slide 8

9. Degree of Data Integration…..
Stage 1.Prenatal 2.Infant 3.Child 4.Teenager 5.Adult 6.Sage
Scope System Individual Department Division Enterprise Inter Enterprise
Funding IT Individual Dept. Budget Div. Budget Business Self Funding
Team IT Analyst Department BI Bus. Unit BICC EDSCC
BI
Governance IT Individual BI Project Mg BI Project Mgr BI Unit Execs
Stewardship
Gulf Chasm
Local
Control Negotiate &
Consolidate
Plan Global
Think Local Act Local
Flexibility Resist Global
Standards
Enterprise
Standards
Mngmt Data Enterprise Analytical
Architecture Spread mart Data Marts
Reporting DW Services
Warehouses
Data Integration
Copyright 2008 Paul Ormonde-James Slide 9

10. Wisdom is attained through
enlightenment of the
soul…Grass Hopper
soul…
How to achieve

11. Strategic Positioning - enlightenment #1
• He who knows where he
must go, will arrive quickly
and with fewer steps
• BI Success begins with a clear understanding of
the reasons that BI is important to the business.
• Knowledge of both business drivers and BI
program drivers defines the strategic and
tactical positioning of a BI program.
• It can only work if senior management support
the implementation, delivery and use of the
program.
• A BI strategic Plan must be developed and
communicated.
Copyright 2008 Paul Ormonde-James Slide 11

12. Strategy Execution - enlightenment #2
Without a process to execute strategy, you could become a statistic
Consider the following:
• 95% of a typical workforce does not understand its
organisation’s strategy
• 90% of organisations fail to execute their strategies
successfully
• 86% of executive teams spend less than one hour
discussing strategy
• 70% of organisations do not link middle
management incentives to strategy
• 60% of organizations do not link strategy to
budgeting. Is your organisation one of them? >
Copyright 2008 Paul Ormonde-James Slide 12

13. Deliver Measured Results – Enlightenment #2
The quality of decision is like the well-
timed swoop of a falcon which enables
it to strike and destroy its victim
• The visible part of a BI program is reports and analysis
• Analytics succeed in organisations that use metrics
effectively.
• When management acknowledge the BI/DW program
as both a business process and an investment, it
becomes an obvious target of applied metrics.
• Established measurable goals and define actionable
metrics for the program. This component adds value
across the organisation.
• The BI team will be built to provide advanced analytics
to the organisation.
Copyright 2008 Paul Ormonde-James Slide 13

14. Business Initiatives - Enlightenment #3
• He who walks alone
carries a heavy load
– Successful BI engages the business.
– It is a “business first, technology
second” endeavour. Technology can
support BI, but it can’t create BI.
– Find a “white Knight” or “master”
– Get them to sell your capability and
delivery
Copyright 2008 Paul Ormonde-James Slide 14

15. Deliver User First Design – Enlightenment #4
Walk in the steps of your target,
live in a day of your target, think
like your target
• BI/DW products only deliver value when they
are used by people conducting business
activities.
• BI design is focused first for the user experience
it drives. Successful BI starts with what the user
will see and how they will interact with BI
products.
• World class BI focuses particular attention to
how BI solutions will fit seamlessly into day-to-
day business activities.
• Define deliverables and agree with business
sponsors. Add to BI plan. >>
Copyright 2008 Paul Ormonde-James Slide 15

16. Create New Value - enlightenment #5
• Keep your friends close,
keep your enemies closer
– Be very aware of office politics
– Understand the players
– Observe the game
– Know the power players
– Be aware of the relationships both
visible and hidden
– Listen, watch & learn before playing
the game.
– BI strives to “Don’t just integrate
data – enrich information.”
Copyright 2008 Paul Ormonde-James Slide 16

17. Human Impacts - enlightenment #6
• Understand your opponent as
you understand yourself
• BI success and effectiveness depends on
people.
• From those who define and articulate business
strategies to those who employ BI products in
their day-to-day work, BI changes jobs.
• It creates new roles and responsibilities,
demands new skills, and changes the way that
work is done.
• Business professionals and seasoned IT
people will both experience significant change.
• Personalities make a difference >>
Copyright 2008 Paul Ormonde-James Slide 17

18. Information & Analytics – Enlightenment #7
He who is armed with the right
understanding can conquer all
opposition
• Information is more valuable than data.
Data is only the raw material that is used to
create information.
• Data Warehousing is part of the supply
chain for business information. DW
technology is “under the hood” stuff that is
necessary to power business intelligence.
• The power of Business Intelligence is in
Analytics and the power to unleash Insight
& Foresight.
Copyright 2008 Paul Ormonde-James Slide 18

19. Initiate active data stewardship – enlightenment #8
In combat
you must join with allies
• If data is the raw material from which we
create information, then reliability of
information directly depends on the quality of
the data that is used to produce it.
• Good information depends on good data,
and good data is a product of good data
management, not of good fortune.
• One of the keys to BI success is business-
managed data and information resources,
implemented through active and ongoing
data stewardship. >>>
Copyright 2008 Paul Ormonde-James Slide 19

20. Initiate Long Term Investment - enlightenment #9
• He who heralds greatness,
shall be seen as great
•The BI program is long term and a journey.
•While quick-strike successes create political
goodwill and heroes-for-a-day, a sustainable BI
program is one that continuously provides
meaningful information, useful analytics, and
measurable impact.
•It allows the organisation to grow and grows with
the organisation.
•Communicate the successes
•Meet with the business regularly
•Use formal and informal communications
•Create a call plan >>>
Copyright 2008 Paul Ormonde-James Slide 20

21. Reach out - enlightenment #10
• Tread where angels fear,
where tigers roar and bears
rip you apart
• Look for opportunities that others see
as problems
• Deliver value, quickly and in regular
“slices” so action is seen – NO big
bangs
• The BI touches every part of the
business and reach as far as is
practical. Be bold - Deliver, deliver.
Deliver
• Each business process touched by BI
is a potential opportunity to receive
value, as is each person who uses the
BI products. >>>
Copyright 2008 Paul Ormonde-James Slide 21

22. It is now time for you to
leave but final words of
wisdom…..Grass hopper
wisdom…..
Conclusions
Three
Important pieces of
Information

23. Firstly, Golden rules of combat – Corporate Kung Fu…..
• Deflect the force
– Do not block
• Know the opponents weakness
– Hit were it hurts
• Find people of like spirit – spiritual synergy
• Be prepared for the unexpected
• Speak softly, but roar like the tiger
• All encounters are dangerous
• The word is mightier than the sword
• Respect all opponents
• Capitalise the opponents weakness, avoid the strength
• He who throws mud, loses ground
• Use the style needed to succeed, change styles >>>
Copyright 2008 Paul Ormonde-James Slide 23

24. Secondly, Faith – Your religion will see you through…..
You are what you believe
• Be confident of the future direction, enable
faster decision making with applied analytics
and Business Intelligence
• Drive change through accurate and timely
information & knowledge
• See what others do not see through
modelling and predictive analysis
• Have your vision for the future, make it
known across the organisation
• Do not let others apply their mediocrity to
your future
• Make the time to take a strategic role! >
Copyright 2008 Paul Ormonde-James Slide 24

25. And Finally, ….
• There are many techniques that can
be used in combat
• Different techniques achieve different
outcomes
• Persistence is critical, this is not for
the faint hearted
• If all fails,
Copyright 2008 Paul Ormonde-James Slide 25

26. The ultimate wisdom of Corporate Kung Fu
He who fights then runs away
Lives to fight another day!
Copyright 2008 Paul Ormonde-James Slide 26

27. Congratulations
You have passed
Stage 1 of
You have now reached Business
enlightenment, for further
insight contact
Intelligence
Paul Ormonde-James Black Belt
Paulormondejames@cybertrekking.com.au
WELL
DONE

28. Paul Ormonde-James Biography
• Qualifications
– Degree with honours Cybernetic Engineering (robotics &
artificial Intelligence) & Degree in computer Sciences
– Master of Business Administration (Macquarie University)
specialising in Strategic Marketing & Finance
– Post Grad. In Company Law
• Experience
– Over 25 years in the field
– Worked to develop and apply warehousing techniques to
organisations to unlock the hidden knowledge within company
information.
– Has built a number of warehouse solutions and rectified
problems with warehouses. The focus has been to enable
analysts to analyse efficiently
– Currently president of the Australian chapter of The Data
Warehouse Institute & Business Intelligence Institute
– Spent 10 years on the Board of the Society for Competitive
Intelligence Australia
– Works with top organisations across the country & globally
– Guest Lecturer at Universities on applied Intelligence and
business Intelligence
– Presenter at Business Intelligence conferences across
Australia and around the World
• Known for his direct, action oriented style that tells it the way it is and
delivers results.
Copyright 2008 Paul Ormonde-James Slide 28