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InSequent overview
1.
Generally speaking… Mark
Porter InSequent 345 California Street, 10th Floor San Francisco, CA 95476 mark@insequent.com 415.971.4077 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.
2.
What we do
Instant mobile website creation Dynamic Content Management Keyword/QR Code/Mobile messaging suite Mobile Coupons and other plug-ins Channel partners: • NY Times Group (Halifax), Journal Register/Media News Group, Morris, Find ‘n Save, ReachLocal, McClatchy 2 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.
3.
Why we do
it 80% of businesses don’t have mobile site 50% of search coming from mobile Poor mobile UX = go elsewhere Mobile web browser 3rd most used App Mobile phone market saturation Browsing speed hMobile screen quality h Phone always on, always with you Phone is for action = buy Mobile open/response rates high 3 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.
4.
Where we do
it Media News Group New York Times RMG Morris Journal Register Co 4 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.
5.
How we do
it. Step 1: Import Existing Website 5 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.
6.
Step 2: Choose
from a variety of Templates 6 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.
7.
Step 3: Total
Content Management Drag & drop pages, customize backgrounds and buttons, add social networks, photo albums and much more 7 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.
8.
Text Campaigns, Mobile
Coupons and much more… 8 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.
9.
How to use
mobile in your marketing Build your website Use it as a landing page Link it to a keyword or QR Code Have a mobile call-to-action everywhere – text <keyword> to get… Put mobile redirect code on desktop site Send reminders, alerts and offers via text just like email. Engage! Follow Mobile Etiquette. No spam zone. 9 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.
10.
Current Channel Pricing
Mobile Site only - $10/mo Bronze - $12.50/mo • (site + keyword and 400 msgs/month) Silver - $32.50/mo • (above + 1,600 msgs/month) Gold - $75/mo • (above + unlimited msgs/month) Real Estate and Auto packages available including feeds for multiple listings. Price based on qty of listings. Coupons • (either 5% of coupon value or flat fee per coupon) AdOps (Optional) • (average $25/site setup) Call Tracking (Optional) - $3.50/line/month, $.10/minute • (trackable # points to business phone #) 10 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.
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