1. ì
Digital
Brand
Creation
Station
NASPA
Region
1
–
SALT
Conference
November
11,
2012
©
PMaxQuinn
#NASPAMYSTIC
@PMaxQuinn

2. Identity
Development
In-­‐Person
IdenGty
Digital
IdenGty
ì Personality
ì Defines
Personality
ì Values
&
EmoGons
ì Manages
EmoGons
ì Religion
&
Spirituality
ì Displays
Values
ì IdenGfies
OrientaGon
ì Sexual
OrientaGon
ì Defines
Our
Purpose/Goals
ì Purpose
/
Career
AspiraGons
ì IdenGfies
Family,
Friends,
ì Family,
Friends,
Partner
Partner,
etc...
©
PMaxQuinn
#NASPAMYSTIC
@PMaxQuinn

3. Photo
Courtesy
of
#WhatShouldWeCallStudentAffairs
Tumblr
ì
Its
all
about
the
Impressions
you
make
One
post,
One
picture,
One
Like
or
Comment
can
define
you...
©
PMaxQuinn
#NASPAMYSTIC
@PMaxQuinn

4. W.W.W.
ì You can learn a lot.
ì Others can learn A LOT about you!!!
ì What do you want them to know??

6. NASPA
|
SALT
Your
Prof.
Development,
etc..
Billboard
Stuff
that
makes
you
look
GOOD!

7. PUBLIC
INFORMATION...
©
PMaxQuinn
#NASPAMYSTIC
@PMaxQuinn

8. Digital
Brand
Creation
©
PMaxQuinn
#NASPAMYSTIC
@PMaxQuinn

9. ©
PMaxQuinn
#NASPAMYSTIC
@PMaxQuinn
Protect
your
Brand
ì Are
you
on
TwiWer?
Do
you
Preform
a
THOROUGH
online
search
have
your
own
Blog?
of
yourself
–
IMAGES,
too!
ì Select
your
“Handle”
DON’T
FORGET:
Keep
track
of
your
accounts!!
ì Purchase
YOUR
name’s
URL
Anonymity
does
NOT
exist
online
IP
Address
à
ì What
does
your
profile
picture
say
about
you?
ì Brand
CreaGon
Websites:
ì About.Me
ì Reppler.com
ì Vizify
|
Re.Vu
|
Vizualize.Me
Treat
your
profile,
like
a
billboard
à
ì MyWebCareer.com
ì LinkedIn
Keep
track
of
your
Digital
Dossier...
ì UPDATE
your
P@ssw0rd!

10. If
you
had
30
seconds
to
“sell
your
brand”
what
would
you
say?
Groups
of
2
or
3
(20
Minutes)
• First,
come
up
with
your
own
Elevator
Pitch
(30
seconds
–
250
words
or
less)
&
share
it
with
your
group
• Then,
show
your
Profile(s)
(Facebook,
Recent
Tweets,
etc...)
to
your
group:
What
is
their
first
impression?
• Finally,
IdenGfy
what
you
might
need
to
change,
update,
add,
or
delete
based
on
the
recommendaGons
of
your
group
©
PMaxQuinn
#NASPAMYSTIC
@PMaxQuinn

11. What
do
you
want
your
legacy
to
be?
“To
Be
Remarkable,
Means
to
Act
with
AuthenGcity”
–
Author
Unknown
“Life
isn’t
about
finding
yourself,
its
about
creaGng
yourself”
–
Author
Unknown
©
PMaxQuinn
#NASPAMYSTIC
@PMaxQuinn

13. Photo
Credits
ì Finger
Print:
hWp://genius-­‐ ì EffecGve
Brand
Awareness:
fingerprints.blogspot.com/
hWp://www.squidoo.com/
Graphic-­‐Design-­‐Melbourne
ì Brand
Billboard:
hWp://
suite101.com/arGcle/what-­‐ ì Quality
Brand
IdenGty:
hWp://
makes-­‐up-­‐a-­‐brand-­‐a410397
zacjohnson.com/is-­‐your-­‐brand-­‐
losing-­‐its-­‐idenGty-­‐and-­‐value/
ì What
Makes
your
Brand
Different?
hWp:// ì Brand
Teacher:
hWp://
www.kelloggmarkeGng.net/ www.Gmpeter.com/blog/
adverGsing/what-­‐makes-­‐your-­‐ 2012/05/22/what-­‐is-­‐a-­‐brand-­‐
brand-­‐different
story-­‐anyway/
ì Brand
Experience:
hWp:// ì THANK
YOU!!
www.blackcoffee.com/brand-­‐
expression/
©
PMaxQuinn
#NASPAMYSTIC
@PMaxQuinn