A hands-on LinkedIn Class was conducted at the JK Group sponsored JK Business School in Gurgaon

1. TM
www.pragmaticlearning.in
presents

2. JK B-School
Gurgaon
Leveraging LinkedIn to establish a Strong
Professional Online Presence
March 2012

3. Agenda
• Understanding Role of LinkedIn in a Corporate
Environment
• Creating a Quality LinkedIn Profile
• Highlight the professional power of LinkedIn
• Job Hunting

4. TM
Web 2.0
Enthus

5. Pragmatic Learning Pvt. Ltd.
Education, Research and Training
company with a focus on Web 2.0
and Social Media

6. Products and Services
• Socially Sales - Education Program that helps B2B and
TM
B2C Relationship Business Teams leverage Web 2.0 and Social
Media, the right way, to Generate Leads, Engage Customers
and Grow Sales
• Classle – Social Learning Network + PlacementNet
• LinkedIn Class
• LinkedIn Company Page Services

7. Important Information
• Twitter Handle @PragmaticLearn #liclass for
– questions
– insights
– Comments and feedback
• Facebook –
www.facebook.com/pragmaticlearning
– To Review your Profiles
– Feedback on Seminar

8. Agenda
• Understanding Role of LinkedIn in a Corporate
Environment
• Creating a Quality LinkedIn Profile
• Highlight the professional power of LinkedIn
• Job Hunting

9. LinkedIn – The Community
Members ( in Million )
India Rest of World 77% members above age of 25
Average household income > $ 100K USD
15, 10%
135, 90%
Source : LAB42

10. LinkedIn – The INDIA Community
14,234,701 as on 27th February, 2012
2.3%
4.4%
4.8%
5.2%
5.5%

11. LinkedIn in Business
After receiving candidate
80% of US social recruiting applications, 50% hiring
companies have hired professionals used LinkedIn to
screen candidates
Why?
Raised Funding, Event
Lead Generation and Sales
Sponsorships
http://press.linkedin.com/success-stories

12. Strong Professional Online Presence

13. Agenda
• Understanding Role of LinkedIn in a Corporate
Environment
• Creating a Quality LinkedIn Profile
• Highlight the professional power of LinkedIn
• Job Hunting

14. LinkedIn Profile

15. YouTube Tutorial – Pragmatic Learning Channel
www.youtube.com/pragmaticlearning

16. LinkedIn Profile
2
1

17. LinkedIn Profile
4
3

18. LinkedIn Profile
5

19. LinkedIn Profile
6
7

20. LinkedIn Profile
8

21. LinkedIn Profile
9

22. LinkedIn Profile
10

23. LinkedIn Profile
11

24. LinkedIn Profile
12

25. YouTube Tutorial – Pragmatic Learning Channel
www.youtube.com/pragmaticlearning

26. LinkedIn Profile - Revise
• Photo
• Headline
• Summary
• Recommendations
• Vanity URL

27. Agenda
• Understanding Role of LinkedIn in a Corporate
Environment
• Creating a Quality LinkedIn Profile
• Highlight the professional power of LinkedIn
• Job Hunting

28. Professional Power of LinkedIn
• Making Connections
Request Thank You

29. The Request – Personalize it

30. Professional Power of LinkedIn
• Status Update
Daily Attendance

31. Agenda
• Understanding Role of LinkedIn in a Corporate
Environment
• Creating a Quality LinkedIn Profile
• Highlight the professional power of LinkedIn
• Job Hunting

32. Jobs
1

33. Jobs on Groups Page
2

34. Jobs on Company Pages
3

35. Campus Interviews - Company Pages

36. Campus Interviews - Company Pages

37. Campus Interviews - Company Pages

38. Assignment and Guide
• Applications – Publish, Publish and Publish
• LinkedIn Learning Center
(http://learn.linkedin.com/)
• Follow on twitter
@LinkedInIndia, @PragmaticLearn @hubspot
• Access this Presentation on SlideShare (
www.slideshare.net/pragmaticlearning )

39. www.pinterest.com/pragmaticlearn
google+
BLOG - www.pragmaticlearning.in/blog
www.linkedin.com/companies/pragmatic-learning Newsletter
www.pragmaticlearning.in
facebook
www.facebook.com/pragmaticlearning
YouTube
www.youtube.com/pragmaticlearning
www.twitter.com/pragmaticlearn
www.slideshare.net/pragmaticlearning

40. Important Information
• Twitter Handle @PragmaticLearn #liclass for
– questions
– insights
– Comments and feedback
• Facebook –
www.facebook.com/pragmaticlearning
– To Review your Profiles
– Feedback on Seminar

41. www.pragmaticlearning.in
raj@pragmaticlearning.in
(+91) – 971 724 0021
TM
© 2012 Pragmatic Learning Pvt. Ltd.