Submission from Team Samaritans, IIMB for the preliminary round of Casia2014.

1. Stage 1
The
Preliminary
Round
Te am Name : T e am S ama r i t a n s
N a m e o f f i r s t m e m b e r : P r a k h a r G a u t a m
N a m e o f s e c o n d m e m b e r : H a r s h M a n k a d
C o l l e g e N a m e : I I M , B a n g a l o r e

2. Ma n e v o l v e d a n d s o d i d S o c i a l Me d i a . . . . . . . . . . . . . . . .
1970 - 1980 1980 - 1990 1990 - 2000 2001- 2003 2004- 2009

3. 78
F e b ‘ 7 8
f i r s t d i a l u p
B B C l a u n c h e d
95 97 99 02
1 9 9 5
G e o c i t y
l a u n c h e d
1 9 9 7
S i x d e g r e e s
l a u n c h e d
1 9 9 9
B l o g g e r
l a u n c h e d
S h o r t h i s t o r y o n s o c i a l
m e d i a
2 0 0 2
F r i e n d s t e r
l a u n c h e d
D e c ’ 0 6
Y a h o o o f f e r e d
t o b u y F B .
F a c e b o o k
d e c l i n e s ! ! !
M a r c h ‘ 0 6
T e x t b a s e d
s o c i a l m e d i a
t w i t t e r i s b o r n
F e b ‘ 0 4
F B o p e n e d t o
H a r v a r d
s t u d e n t s o n l y .
J u l y ‘ 0 3
M y S p a c e
l a u n c h e s .
A c q u i r e d b y
N e w s C o r p
M a y ‘ 0 3
L i n k e d I n o p e n s
i t d o o r s
A p r i l ‘ 0 8
F B p o p u l a r
t h a n M y S p a c e .
F e b ’ 0 9
F B i n c l u d e U G C
l i c e n s e
D e c ’ 0 9
F B h i t s 3 5 0 M n
u s e r .
M a y ‘ 1 0
M y S p a c e & F B
v u l n e r a b i l i t y
r e v e a l e d
N o v ‘ 1 0
F B v a l u e d a t
$ 5 0 b i l l i o n
J u l y ‘ 1 1
T w i t t e r
c e l e b r a t e s 5
y e a r s
b i r t h d a y
J u l y ‘ 1 1
L i n k e d I n # 2 i n
t h e U . S . f o r
t o t a l m o n t h l y
u n i q u e v i s i t o r s
J u n e ‘ 1 1
N e w s C o r p
s e l l s M y S p a c e
t o I r v i n e .
J u n e ‘ 1 1
G + l a u n c h e d
b e t a
M a y ‘ 1 1
L i n k e d I n g o e s
I P O
06 04 03
03
08 09 10
11

4. E x p o s u r
e
A d v o c a c y
I m p a c t
E n g a g e m e n
t
C r e a t e
a u d i e n c e
f o r
c o n t e n t &
m e s s a g e
A b i l i t y t o
c a u s e
c h a n g e i n
b e h a v i o u r
E f f e c t o f
c a m p a i g n s
o n t a r g e t
a u d i e n c e
E n g a g i n g
w i t h y o u
&
T a l k i n g
a b o u t y o u
R e c o m m e n d a t i o n s
& S u g g e s t i o n s
l e a d i n g t o
o p i n i o n c h a n g e
I n f l u e n c
e
Producers
Consumer
E m a i l t o n a m e d
i n d i v i d u a l s
C o m m i t t e e r e p o r t t o
a d e c i s i o n m a k e r
P r o f e s s i o n a l s e r v i c e r e p o r t
t o d e c i s i o n m a k e r
L o c a l e m a i l l i s t ,
S o c i a l b l o g s , P r o f i l e
P a g e s
G r o u p b l o g s ,
P e r s o n a l S o c i a l
N e t w o r k s
V a l u e a d d e d e c o n o m i c d a t a ,
B l o o m b e r g , P r o f e s s i o n a l
r e p o r t t o s p e c i a l t y g r o u p s
M e s s a g e s t o
d i s c u s s i o n b o a r d s ,
p o p u l a r b l o g s ,
n o v e l s
J o u r n a l i s m ,
W i k i p e d i a p a g e s ,
G r o u p b l o g s
S e a r c h E n g i n e u s e r s , M a r k e t
B e h a v i o r , Q u e r y l o g
o p t i m i z a t i o n , M a r k e t
a n a l y s i s

5. C o n v e r s a t i o n
P a r t i c i p a t i o n S h a r i n g
P u b l i s h i n g

7. CURRENT TRENDS
R e g i s t e r e d u s e r s ( M i l l i o n s )
1400
1200
1000
800
600
400
200
0
Facebook Twitter
Google+ Pinterest
Instragram
B u s i n e s s e s ’ P r e s e n c e
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
S h a r e o f i n t e r n e t u s e r s
8%
16%
29%
46%
67%
64%
67%
72%
Jan-05
Jan-06
Jan-07
Jan-08
Jan-09
Jan-10
Jan-11
Jan-12
Jan-13
9%
49%
67%
76%
86% 87% 86%
92%
83%
89%
Feb
'05
Aug
'06
May
'07
Apr
'09
May
'10
Aug
'11
Feb
'12
Aug
'12
Dec
'12
May
'13
U s e r S h a r e – ( 1 8 – 2 9 ) y r s
T r a f f i c T r e n d s ( S e p t ‘ 1 2 - ‘ 1 3 )
12.00%
10.00%
8.00%
6.00%
4.00%
2.00%
U s e r S h a r e – ( 3 0 – 4 9 ) y r s
8%
16%
29%
46%
61%
64% 66%
69% 67%
72%
Feb
'05
Aug
'06
May
'07
Apr
'09
May
'10
Aug
'11
Feb
'12
Aug
'12
Dec
'12
May
'13
0.00%
Facebook
Pinterest
Twitter
Reddit
Youtube
LinkedIn
Google+
B u s i n e s s e s ’ P r e s e n c e

8. What do youth do on Social Media
R e a d i n g C o n t e n t
View Photos / Videos
C o m m e n t / R e p l y
C h a t / T a l k O n l i n e
S h a r e / P o s t
E x p r e s s V i e w s
U p l o a d C o n t e n t
M a k i n g C o n t a c t s
93%
92%
85%
81%
79%
73%
64%
52%
P e r s o n a l
24%
26%
22%
65%
12%
14%
26%
28%
7%
7%
9%
57%
53%
17%
19%
10%
31%
11%
21%
20%
15%
6%
32%
64%
Made it harder to focus on a single task
without diversion
Made it harder to give people undivided
attention
Made it harder to forget about work at home
or on the weekends
Made it easier to be productive while you are
sitting in traffic, waiting line etc.
Made it easier to plan & schedule your daily
routine
Made it easier to stay in touch with the people
you care about
A lot
Some
Only a little
Not at all
I m p a c t o n P e r s o n a l L i v e s
80%
60%
40%
20%
0%
Share Password Share Email Account Share Online Calendar Share Social Media
Profile
S o c i a l M e d i a – T h e G o o d , B a d a n d t h e U g l y

9. A w a r e n e s s
I n t e r e s t
E v a l u a t i o n
R e v i e w s
T r i a l
C o m m i t m e n t
R e f e r r a l
U p s e l l
V i d e o s
Mo b i l e
B l o g s
N e t w o r k s
I m p a c t o n b u s i n e s s e s
Don't network online
Business partnerships
Ability to establish themselves as an industry…
0% 5% 10% 15% 20% 25% 30% 35% 40%
Networking
Information that helps businesses grow
Engage with potential customers
Referrals
Being found by new customers
71.30%
45.00%
49.90%
C o n t e n t M a r k e t i n g G o a l s
24.80%
35%
41%
27.80%
6.40%
13.10%
Channel Enablement
Social Media Engagement
Customer Loyality
Website Traffic
Lead Nurturing
Brand Awareness
Customer Acquisition
Thought Leadership/Market Education
Lead Generation
35%
30%
25%
20%
15%
10%
5%
0%
2011
2012
2013
# o f r e v i e w s s h a p i n g o p i n i o n s

10. A n a l y t i c s
S M A C d r i v i n g b M a r k e t e r s ' F u t u r e S o c i a l M e d i a P l a n s u s i n e s s e s i n F u t u r e
0% 20% 40% 60% 80% 100% 120%
Daily Deals
Q&A Sites
Geo-location
Social Bookmarking
Podcasting
Forums
Photo Sharing Sites
Pinterest
Google+
Twitter
LinkedIn
Blogs
Facebook
Youtube
Increase Stay the same Decrease No plans to utilize
Source
http://www.cutter.com/content-and-analysis/journals-and-reports/cutter-it-journal/sample/itj1302/itj1302c.html

11. Social media marketing – www.eticb.com
Pew internet social media engagement
Social media marketing trends – www.cmo.com
Social media infographics – www.visual.ly/social-media-infographics
Social media study patterns – www.news.yahoo.com
Social media history - www.socialtimes.com