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Tutorial just for you Prepared by: Murali Venkatesh http://www.prestiva.com/seo/ http://blog.prestiva.com Search Engine Optimization: Knowledge

Project Overview ,[object Object],[object Object]

Purpose of report ,[object Object],[object Object],[object Object],[object Object],[object Object]

Project dates ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],High Level Findings

Key Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Detailed summary ,[object Object],[object Object],[object Object],[object Object]

Detailed summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Link structure ,[object Object],[object Object],[object Object],[object Object]

Measure results and maintenance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

State of the SEO Industry ,[object Object],[object Object],[object Object],[object Object]

Major search engines & directories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search engine directories & categories ,[object Object],[object Object],[object Object],[object Object]

Search engine directories & categories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search engine directories & categories ,[object Object],[object Object],[object Object]

Categories & the major players  AltaVista sponsored links  Google adwords  Looksmart  Overture (mainly US)  ninemsn  AOL  OPTUS  Google  AltaVista  Inktomi  Web Wombat  Yahoo  Looksmart / Zeal  Open directory project (DMOZ) Pay Per Click (PPC) Portals Crawlers Directories

Search engine networks & partnerships

Free inclusion option SE Web Wombat Zeal (Looksmart owned - non commercial content) Inktomi Open Directory Project (DMOZ) AltaVista Yahoo Australia Google Directories Crawlers

Crawlers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Crawlers ,[object Object],[object Object],[object Object],[object Object],[object Object]

Directories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Directories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Indexing and listing methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Listing methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example search results for ‘online marketing’

Listing methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example search results for ‘pay bills online’

Listing methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Link Analysis ,[object Object],[object Object],[object Object]

Spam ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Spam cont. ,[object Object],[object Object],[object Object],[object Object]

Identifying the right keywords ,[object Object],[object Object],[object Object],[object Object],[object Object]

Keyword generation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keyword research ,[object Object],[object Object],[object Object],[object Object],[object Object]

Content quality is important ,[object Object],[object Object]

Doorway pages ,[object Object],[object Object]

Structure of a web page that influences ranking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Structure of a web page that influences ranking ,[object Object],[object Object],[object Object],[object Object],[object Object]

Submission process ,[object Object],[object Object]

Analysing statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Analysing statistics ,[object Object],[object Object],[object Object],[object Object]

Maintenance ,[object Object],[object Object],[object Object],[object Object],[object Object]

Maintenance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO Tools ,[object Object],[object Object],[object Object],[object Object]

Current status of Vic Gov Websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Current status of Vic Gov Websites ,[object Object],[object Object],[object Object]

Estimated effort (cost) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Estimated effort (cost) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Estimated effort (cost) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Questions? Contact : http://blog.prestiva.com http://www.prestiva.com/seo/

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