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prestiva SEO Knowledge

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Murali Venkatesh
Murali Venkatesh

prestiva, SEO, Knowledge, murali, venkatesh http://www.prestiva.com/seo/ http://blog.prestiva.com

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Tutorial just for you Prepared by: Murali Venkatesh http://www.prestiva.com/seo/ http://blog.prestiva.com Search Engine Optimization: Knowledge
Project Overview ,[object Object],[object Object]
Purpose of report ,[object Object],[object Object],[object Object],[object Object],[object Object]
Project dates ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],High Level Findings
Key Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Recommendations
Detailed summary ,[object Object],[object Object],[object Object],[object Object]
Detailed summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Link structure ,[object Object],[object Object],[object Object],[object Object]
Measure results and maintenance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
State of the SEO Industry ,[object Object],[object Object],[object Object],[object Object]
Major search engines & directories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search engine directories & categories ,[object Object],[object Object],[object Object],[object Object]
Search engine directories & categories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search engine directories & categories ,[object Object],[object Object],[object Object]
Categories & the major players  AltaVista sponsored links  Google adwords  Looksmart  Overture (mainly US)  ninemsn  AOL  OPTUS  Google  AltaVista  Inktomi  Web Wombat  Yahoo  Looksmart / Zeal  Open directory project (DMOZ) Pay Per Click (PPC) Portals Crawlers Directories
example
Search engine networks & partnerships
Free inclusion option SE Web Wombat Zeal (Looksmart owned - non commercial content) Inktomi Open Directory Project (DMOZ) AltaVista Yahoo Australia Google Directories Crawlers
Crawlers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Crawlers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Crawlers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Directories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Directories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Indexing and listing methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Listing methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example search results for ‘online marketing’
Listing methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example search results for ‘pay bills online’
Listing methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Listing methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Listing methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Link Analysis ,[object Object],[object Object],[object Object]
Spam ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Spam cont. ,[object Object],[object Object],[object Object],[object Object]
Identifying the right keywords ,[object Object],[object Object],[object Object],[object Object],[object Object]
Keyword generation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keyword research ,[object Object],[object Object],[object Object],[object Object],[object Object]
Content quality is important ,[object Object],[object Object]
Doorway pages ,[object Object],[object Object]
Structure of a web page that influences ranking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Structure of a web page that influences ranking ,[object Object],[object Object],[object Object],[object Object],[object Object]
Submission process ,[object Object],[object Object]
Analysing statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analysing statistics ,[object Object],[object Object],[object Object],[object Object]
Maintenance ,[object Object],[object Object],[object Object],[object Object],[object Object]
Maintenance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Tools ,[object Object],[object Object],[object Object],[object Object]
SEO Tools ,[object Object],[object Object],[object Object],[object Object]
Current status of Vic Gov Websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Current status of Vic Gov Websites ,[object Object],[object Object],[object Object]
Charges by search engines
Key Recommendations
Detailed summary ,[object Object],[object Object],[object Object],[object Object]
Detailed summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Link structure ,[object Object],[object Object],[object Object],[object Object]
Measure results and maintenance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Estimated effort (cost) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Estimated effort (cost) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Estimated effort (cost) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? Contact : http://blog.prestiva.com http://www.prestiva.com/seo/

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prestiva SEO Knowledge

  • 1. Tutorial just for you Prepared by: Murali Venkatesh http://www.prestiva.com/seo/ http://blog.prestiva.com Search Engine Optimization: Knowledge
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  • 17. Categories & the major players  AltaVista sponsored links  Google adwords  Looksmart  Overture (mainly US)  ninemsn  AOL  OPTUS  Google  AltaVista  Inktomi  Web Wombat  Yahoo  Looksmart / Zeal  Open directory project (DMOZ) Pay Per Click (PPC) Portals Crawlers Directories
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  • 20. Free inclusion option SE Web Wombat Zeal (Looksmart owned - non commercial content) Inktomi Open Directory Project (DMOZ) AltaVista Yahoo Australia Google Directories Crawlers
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