The document discusses important internal records that marketing managers rely on to identify opportunities and potential problems. It outlines several key internal records systems, including the order to payment cycle, sales information systems, and databases, data warehousing and data mining. Sales, prices, costs, inventory levels, receivables and payables are some of the internal records that help marketing managers spot trends. Timely and accurate sales reports and interpreting sales data carefully are also discussed.

1. WHAT ARE USEFUL
INTERNAL RECORDS
FOR MIS?

2. TO SPOT IMPORTANT
OPPURTUNITIES AND POTENTIAL
PROBLEMS, MARKETING
MANAGERS RELY ON INTERNAL
RECORDS, SALES,PRICES ,
COSTS,INVENTORY
LEVELS,RECEVIABLES AND
PAYABLES

3. THE ORDER TO PAYMENT CYCLE
1
THE HEART OF INTERNAL RECORD SYSTEM

4. SALES INFORMATION SYSTEM
2
MARKETING MANAGERS NEED TIMELY AND
ACCURATE REPORTS ON CURRENT SALES.

COMPANIES THAT MAKE GOOD USE OF ”COOKIES”,
RECORDS OF WEBSITE USAGE STORED IN PERSONAL
BROWSERS ARE SMART.

 COMPANIES MUST CAREFULLY INTERPRET THE SALES
DATA, HOWEVER SO AS NOT TO DRAW THE
WRONG CONCLUSION.

5. DATABASES, DATA WAREHOUSING
AND DATA MINING
3
COMPANIES ORGANIZE THEIR INFORMATION INTO
CUSTOMER, PRODUCT, AND SALES PERSON DATABASE-
AND THEN COMBINE THEIR DATA.

COMPANIES MAKE THESE DATA EASILY ACCESSIBLE TO
THEIR DECISION MAKERS.

ANALYST CAN MINE THE DATA AND GARNER THE
FRESH INSIGHTS INTO NEGLECTED CUSTOMER
SEGMENTS, RECENT CUSTOMER TRENDS AND OTHER
USEFUL INFORMATION.


6. The order to payment cycle
Sales information system
Databases, data warehousing
And data mining

7. CREDIT
Philips kotler
Marketing Management : a south Asian perspective
Google Image Search



Prof. Sameer Mathur IIM-L
Marketing Management : DR. Ajeet Kumar Shukla
Slideshare.net

8. PRESENTATION BY
B. COM, MAHATMA GANDHI KASHI VIDYAPITH
VARANASI
INTERN IIM-L (MARKETING MANAGEMENT)
MENTOR: PROF. SAMEER MATHUR
kumarajeet50@gmail.com

9. THANK
YOU