user research part 1 - surveys, focus groups, interviews
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user research part 1 - surveys, focus groups, interviews
- 1. ANNOUNCEMENTS Course redesign help - Monday
- 2. SHOW & TELL
- 5. SOME RESEARCH TOOLS Surveys Interviews Focus groups
- 6. WHAT DO YOU ASK? Course management tool
- 7. WHAT DO YOU ASK? ASK ABOUT DO NOT ASK: Users’ general goals What do you want? Activities related to How would you design area (courses, it? studying) Difficulties, frustrations (what’s easy/difficult)
- 8. SOME RESEARCH TOOLS Surveys HOW DO YOU CHOOSE? Interviews Course Focus management tool groups
- 9. SOME TIPS Surveys Specific measures of time, frequency (NOT: rarely – often) Interviews Establish rapport! Homogenous / Heterogeneous Focus groups Groupthink Domination by one member
- 10. DATA ANALYSIS Surveys Frequencies, Means, Most common answers Interviews Themes & patterns from Focus recurring answers groups