7. WHAT DO YOU ASK?
ASK ABOUT DO NOT ASK:
Users’ general goals What do you want?
Activities related to How would you design
area (courses, it?
studying)
Difficulties,
frustrations (what’s
easy/difficult)
8. SOME RESEARCH TOOLS
Surveys HOW DO YOU CHOOSE?
Interviews
Course
Focus management tool
groups
9. SOME TIPS
Surveys Specific measures of time,
frequency (NOT: rarely – often)
Interviews Establish rapport!
Homogenous / Heterogeneous
Focus
groups Groupthink
Domination by one member
10. DATA ANALYSIS
Surveys Frequencies, Means, Most
common answers
Interviews
Themes & patterns from
Focus recurring answers
groups