A compilation of mobile marketing statistics by Pop Results.

1. THE POWER IN
THEIR POCKET
OR

2. POCKETBOOK

3. OR

4. HOLSTER

5. THINGY
The

6. following

7. statistics

8. show

9. why

10.
mobile

11. marketing

12. is

13. proving

14. to

15. be

16.
the

17. best

18. way

19. to

20. reach

21. customers

22.
and

23. get

24. them

25. to

26. take

27. action.
PopResults.com

29. @prwebmarketing

30. More

31. than
HALF
of

32. a

33. person’s

34. mobile

35. phone

36. usage
is

37. spent

38. on

39. apps.

40. Adults

41. spend

42. more

43. time

44. accessing

45.
media

46. through

47. a

48. mobile

49. device
than

50. they

51. do

52. with

53. magazines

54. and

55.
newspapers
COMBINED

56. The

57. average

58. response

59. time
to

60. an

61. email

62. is
90

63. minutes.
The

64. average

65. response

66. time
to

67. a

68. text

69. message

70. is
90

71. seconds.

72. of

73. people

74. said

75. that
61 % if

76. they

77. tried
to

78. access

79. a
website

80. on

81. their

82.
mobile

83. device

84. but

85. couldn’t

86. because

87.
the

88. site

89. isn’t

90. optimized

91. for

92. mobile,
they

93. would

94. visit

95. the

96. website

97. of

98. a

99.
COMPETITOR.

100. 1

101. of

102. every

103. 8

104. smartphone

105. users

106.
out

107.
will

108. search

109. for

110. better

111. pricing
on

112. a

113. product

114. or

115. service

116. while

117. at

118.
the

119. store.

120. 61 %
of

121. smartphone

122. users
use

123. their

124. smartphone

125. to

126. make
LOCAL

127.
SEARCHES.

128. Users

129. are

130. watching

131. longer

132. videos

133.
across

134. all

135. devices
and

136. watching

137. a

138. greater
proportion

139. of

140. their

141. video
ON

142. MOBILE.

143. 75 %
of

144. customers

145. prefer

146. a
MOBILE
FRIENDLY

147.
SITE.

148. Mobile

149. video

150. ad

151. bookings
are

152. growing

153. at
TRIPLE-DIGIT
RATES.

154. In

155. 2012,

156. there

157. was

158. a
55%

159. INCREASE
in

160. smartphone

161. subscriptions.

162. The

163. average

164. person

165. will

166. wait
26

167. hours

168. before

169. reporting
a

170. lost

171. wallet.
The

172. average

173. person

174. will

175. wait
68

176. MINUTES
before

177. reporting

178. a

179. lost

180. phone.

181. 61 %
of

182. smartphone

183. users
will

184. only

185. look

186. at

187. the
FIRST

188. PAGE
of

189. a

190. search

191. engine

192. results

193. page.

194. 1

195. IN

196. 8
pageviews
are

197. from

198. mobile

199. devices.

200. 91 %
of

201. smartphone

202. owners
have

203. their

204. phone

205. within
3

206. FEET
at

207. all

208. times.

209. SOURCES
smartmediatips.com
businessinsider.com
emarketer.com
google.com
CTIA
iab.net
comscoredatamine.com
comsco