PFC business model

1. Agriculture MarketingDeterminant of Progressive FarmingPuneet Singh Thind

2. Agriculture Marketing The process starts with a decision to produce a salable commodity (by keeping an eye on the market and other on the farm); including other functional operations such as harvesting, grading, storage, transportation and distribution.

3. Problems in present system:- Improper warehousing Forced Sale Lack of grading and standardization Inadequate transport facilities Presence of a large number of middlemen Malpractices in unregulated markets Inadequate market information Inadequate credit facilities

4. Rashtriya Kissan Sangathan A nation-wide Farmers’ Organization, having farmers, extension officer, Agriculture scientist and technicians as its members. Estd. In 1964, with an objective of increasing Per Acre Agriculture Production to ensure nation’s food sufficiency. Closely associated with MoA, Agriculture Universities, ICAR, NIAM and other institutions. Strive for the welfare of agriculture, to make agriculture technically sound and economically viable. To make extension system demand-driven, farmer oriented and need-specific. www.rksweb.org

5. The Progressive Farmers’ Multipurpose Cooperative Society (PFC) A model cooperative society promoted by RKS. Promoted in Haryana in 2006 as a new experience in agriculture and to bridge the gap between farmer (producer) and consumer. To check malpractices and exploitation by traders, fake pesticide and seed sellers. To convert agriculture from ‘a way of living’ to an enterprise, making it cost-effective, comfortable and profitable .

6. Agri-Inputs, Pesticide, Fertilizer Cos. Processor/ Exporters/ Govt. Tender / Direct Export O U T P U T I N P U T PFC Retail Sale-Outlets Processing for Sale/ Export Seed Development Contract- Farming Micro-financing Self Help Group Farmers Farmers Farmers Self Help Group

7. PFC Advantage:- Increased bargaining power Direct dealing with final buyer Provision of credit Economical prices because of bulk buying/selling Easier and cheaper transportation Storage facility Influencing market prices Processing of agriculture produce Direct Export as merchandise exporter Professional outlook

8. Retail Sale Outlets Agri- Inputs, Fertilizers, Manures, Patricides, Seeds as well as technical advice

9. Seed Development Program Development of Wheat, Rice and Basmati Seed through members of society.

10. Rural Micro- financing Rural Credit franchisee to provide microfinance to farmers.

11. Thankspuneet_thind2000@yahoo.com09017151764