What is co-creation and IT Trends that enable co-creation process?

1. IT trends for co-creation
Putchong Uthayopas
Kasetsart University
Thailand.

2. What is co-creation?
• A business strategy focusing on
customer experience and
interactive relationships. Co-
creation allows and encourages a
more active involvement from the
customer to create a value rich
experience.
http://www.businessdictionary.com/definition/co-
creation.html

3. Co-Creation Revolution

4. Why here? Why now?
 Digital Technology empowering people
 Internet create a pool of talents
 Faster development need faster innovation
 Strong competition

5. Digital Technology help empowering
people

6. Internet create a Pool of Talents
 People can much more access to
 Information
 Each others
 Internet make people closer and farther
 People with the same interest are always together
 People with different interest can be separate even in the same
room
 Platform for innovation and communication is available
 Flash interest, long interest
 Pool of Talents are available for almost any subjects

7. Faster development, faster
innovation
 Faster development shorten product life cycle
 Need a lot of ideas to feed the development
 Better come from
 Users. Many users are so smart and obsess
 New generation people

8. Strong competition
 Company can not effort to built the fail product
 What is a better way than getting users to help built the
product?
 Users know the best on how to use product under various
circumstances
 Users like using the product they help design , more product
loyalty

9. IT Trends for Co-Creation
 Smart mobile platform with new
capability
 NFC, 3G/4G
 better camera
 3D display
 Cloud service
 Zero setup infrastructure
 Rapid development frame work

10. IT Trends for Co-Creation
 3D printing will create unlimited
possibility
 Co-create product
between users and supplier
 On line model that can be
built at home
 Model sharing
 Beam me up like star trek

11. IT Trends for Co-Creation
 Internet of things will change how
we control, interact with our
environment
 Everything is smart
 Everything is connected
 Social aware computing
 Application that learn how to
behave in human society : In a
meeting room, stop phone

12. IT Trends for Co-Creation
 High precision location
at center meter scale
 You are at the fruit
section in department
store
 Personal identification
 Computer know who
you are and adapt to
you.
 Augmented Reality
 Seeing the information

13. Co-creation Barrier in Thailand
 Strong intention to create a
better product?
 Lacking of interpersonal
communication skill and
language skill

14. Co-creation Barrier in Thailand
 Technical R&D education miss
some human aspect. Create a
smart robot like people.
 Take only, Give nothing culture
 Open source development in
Thailand is an example

15. So, what is needed
 Educational reform
 Motivate to create and share
 More fun , more creative, more personalize, more practical
 Platform for innovation
 Cloud Platform for innovation
 Building services and applications
 Open source services sharing

16. Summary
 Co-creation is a new way of product innovation
 Intimate involvement of product development by users, for
users.
 To really make it happened
 Need to create a creation and sharing culture
 Need humanized education
 Need platform for creation

17. The end