Small cities take heart – education and encouragement work for us too! In 2008 Bellingham, Washington (population 75,000) conducted an Individualized Marketing campaign (also known as Travel Smart or Smart Trips), targeting one-third of the City’s households. People in the targeted area now make 20% of their trips by walking and 11% by bicycling! These exciting results will be presented by the local program manager and Werner Brög, the developer of Individualized Marketing.

1. Make a difference anywhere you go
Whatcom Smart Trips
Pro Walk Pro Bike
September 15, 2010

2. What is the fastest way to
increase walking and bicycling
trips in your community?

3. Pro Walk Pro Bike Strategies
• Public awareness campaigns
• Bicycle and pedestrian master plans
• Walking and cycling infrastructure
• Greater density in land use
• Safe Routes to School programs
• Traffic enforcement

4. Find people who:
• Want to walk and bicycle more
• Have opportunity to walk and bicycle
Give them education and encouragement

5. Make a difference anywhere you go
What is Whatcom Smart Trips?
Program that encourages and helps
people to:
– Walk
– Bicycle
– Share rides
– Ride the bus
instead of driving alone.

23. Make a difference anywhere you go

30. Make a difference anywhere you go
Neighborhood Smart Trips
• Educational campaign that takes Smart
Trips to the doorstep
• Creates a dialogue with people
interested in reducing their vehicle trips
• Gives personal attention and
individualized assistance

31. 2008 Project

38. Make a difference anywhere you go
Revenue Sources
2006 2007 2008 2009 4 Yr Totals
Revenue
City of Bellingham 100,000 100,000 100,000 50,000 350,000
Conoco Phillips 30,000 - - - 30,000
FHWA - STP Enhancement funds 24,041 27,326 25,633 - 77,000
NW Clean Air Agency - 10,000 - - 10,000
Puget Sound Energy 35,000 - - - 35,000
Washington State Legislature 75,000 150,000 650,000 75,000 950,000
Whatcom Council of Governments - - - 120,068 120,068
Whatcom County 20,000 20,000 20,000 - 60,000
Whatcom Transportation Authority - 50,000 - - 50,000
WSDOT CTR Office 80,000 80,000 80,000 74,482 314,482
Total Revenue 364,041 437,326 875,633 319,550 1,996,550
Whatcom Transportation Authority (in-kind) 75,000 75,000 75,000 75,000 300,000
Total revenue available 439,041 512,326 950,633 394,550 2,296,550

39. Make a difference anywhere you go
Expenses
2006 2007 2008 2009 4 Yr Totals
Expenditures by Program Component
Administration - 8,959 6,823 9,407 25,189
Bicycle Education (everybodyBIKE) 53,091 101,076 108,547 71,119 333,833
Commute Trip Reduction 78,971 93,302 70,721 75,600 318,594
Emergency Ride Home (administered by WTA) - 1,900 1,500 1,000 4,400
Incentives 65,787 48,758 60,933 55,823 231,301
Neighborhood Smart Trips 30,000 110,000 525,656 12,503 678,159
Public Awareness Campaign (administered by WTA) 75,000 73,100 73,500 75,000 296,600
School Program 3,615 6,607 7,022 - 17,244
Smart Trips Employer Partners 16,820 45,181 96,683 55,540 214,224
Targeted Outreach - - - 19,801 19,801
Website 59,385 50,156 30,749 34,692 174,982
Total Expenditures 382,669 539,039 982,134 410,485 2,314,327
Cost per County Resident 2.08 2.86 5.14 2.13 Avg = 3.05

40. Make a difference anywhere you go
Whatcom Smart Trips
314 E. Champion Street, Bellingham, WA 98225
Phone: 360-756-TRIP (8747) Fax: 360-738-6232
info@whatcomsmarttrips.org
Program Coordinators
Susan Horst Ellen Barton
Smart Trips Program Manager EverybodyBike Program Coordinator
Whatcom Council of Governments Whatcom Council of Governments
Phone: 360-676-6974 Phone: 360-676-6974
susan@wcog.org ellen@wcog.org
Kirsten Wert Maureen McCarthy
Smart Trips Employer Program Coordinator Manager of Community Relations and Marketing
Whatcom Council of Governments Whatcom Transportation Authority
Phone: 360-756-TRIP (8747) Phone: 360-676-6843
kirsten@wcog.org maureenm@ridewta.com