How can you stay ahead in a world where consumers have access to more information than ever before? Qubit invited some of the leading thinkers in the retail and ecommerce space to discuss the different approaches you can take to make sure that you stay faster than your consumers. Check out these presentations from Qubit, Burton, Trendwatching.com, Olapic, Amplience and MetaPack.
Slides 1-31, Innovating in the era of the real-time retailer - Graham Cooke, CEO, Qubit.
32-54, Fresh Engaging Customer Experiences - Richard Wilson, Head of Digital, Burton
55-122, The Expectation Economy: Consumers are already there, are you? - Henry Mason, MD, Trendwatching.com
123-153, Leveraging Visual Content Where it Matters Most - Jose de Cabo, Co-founder, Olapic
154- 202, 7 Customer Experience Tips to drive your Channel Performance - Ben Seymour, Director of Professional Services, Amplience
203-213, If data is the new coal, then people are the new diamonds - David Staunton, Senior Product Marketing Manager, MetaPack
10. Macy’s has turned 500 of its 840 stores into
additional shipping facilities to stack shelves and
pack online orders simultaneously
Understanding shipping and shopping habits
11. Connecting your offline and online worlds
Macy’s has turned 500 of its 840 stores into additional shipping
facilities where employees can stack shelves and pack online
orders simultaneously
In-store iPads allow Oasis users to have the option
to try an item on in store, and then order it online
and have it delivered
12. In April 2012, John Lewis reported 25% of orders made through
johnlewis.com were for click and collect
Bricks and mortar stores will evolve
24. Data-led tests are 7.7x more effective than gut feeling
We’ve found that tests based on data are
7.7x more
effective
than tests based on intuition alone
(Qubit, 2013)
25. Bad testing costs ecommerce
businesses
$13.6bn
a year
Bad use of data is costing the industry
33. agenda
B U R T O N M E N S W E A R L O N D O N !
1. BRAND POSITIONING
2. CREATING ENGAGING EXPERIENCES
3. CASE STUDIES
34. Engaging experiences
B R A N D P O S I T I O N I N G !
TO CREATE SIMPLE EXPERIENCES,
THAT INSPIRE AND INFORM,
TO DRIVE sALES, LOYALTY & RECOMMENDATION
87. POINT,
KNOW,
BUY!
Consumers will expect to be
able to point their device at
anything, become informed in
an instant, and purchase
seamlessly if they want to.
92. VIDEO
VALETS!
Consumers will come to
expect instant, webcam-
enabled face-time with your
brand representatives, as
and when they need it.
93. VIDEO
VALETS!
“54%of UK consumers
say the most important factor
when contacting a brand is
being able to interact with a
real person.”
(Vision Critical Research, Oct 2013)
105. HONEST
FLEXIBILITY!
Jaded consumers will be
pleasantly surprised by
brands that are honest and
transparent about the
limitations of their product or
service, and then provide a
solution to those limitations.
106. 49%
of consumers think that it is
‘important’ or ‘very important’
for brands to listen and
respond thoughtfully
HONEST
FLEXIBILITY!
107. Yet only 10%think
that brands do this well.
(Edelman, October 2013)
HONEST
FLEXIBILITY!