The documents discuss conventions for advertising a new soap opera across different mediums. A soap trailer would introduce characters and hint at storylines to build interest without revealing endings. A listings magazine would feature multiple soaps using bright colors and images to attract readers. A soap poster would emphasize characters and their relationships using large pictures and minimal text. All elements aim to effectively promote the new soap to teenagers by reflecting their interests and experiences.

1. The Pitch
-Soap trailer
-Listings magazine
-Soap poster

2. Conventions
Soap Trailer Listings Magazine
From my research I found that soap listings
From the three soap trailers I analysed I
magazine are almost always cluttered on the
found that they conventionally hint at
front page and full of bright bold colours.
upcoming storylines in a way that is
They use a variety of fonts, combined with
appealing to existing viewers and new
blocks of colours to highlight the coverlines.
viewers. They do this by showing all the
This makes the magazine appealing to the
characters involved, camerawork and
target audience who are often busy
sound helps to ensure continuity, that the
homeowners, and a cluttered from cover
trailer makes sense to all viewers. Trailers
would catch their eye in a shop. There is
include cuts of scenes from the trailer,
often one larger main story featured in the
placed together in a way which explains
centre of the page, with other articles
the storyline and builds up interest
(pictures and coverlines) from other soaps
without giving the ending away.
bordering the main image.
Soap Poster
From my research I found that conventionally soap posters involve very little text, the
main emphasis is placed on a large picture, involving all the characters. The text used
does include the soap name- which in my case I plan on it being
used in connection with the school logo, the time, date and
channel that the soap is being shown.
The posters I analysed all had large pictures covering the whole of
the page, showing the main characters and hinting at the
relationships between the characters.

3. Target Audience
Soap Trailer Listings Magazine
The target audience of the soap trailer The soap listings magazine I will produce
is both males and females aged will be aimed at a wider aged audience
between 13 and 20. We decided to than my other products. This is because
use this target audience because all soap listings magazine are aged at a
there is not currently a soap in large audience- to appeal to everyone,
production solely to appeal to these whilst featuring the different soaps that
people. From the research I carried are aimed at all ranges of people. I will
out I found that these people want to be following the conventions of existing
watch soaps that deal with the real soap magazines to ensure my product
life issues that they face- the want will be successful.
something to relate to.
Soap Poster
The soap poster I will produce will be aimed at the same audience as my soap trailers- 13
to 20 year olds, both male and female. It will clearly show the characters involved and the
relationships that are going on between each other. I will be
following the identified conventions of existing soap posters to
ensure my poster meets its purpose of advertising the soap.
It will also include the date, time and channel the soap is being
shown on which has been carefully chosen to appeal to the target
audience best.

4. Soap Trailer
From our research we found a gap in the market of that
there are no soaps aimed primarily at teenagers. We devised
a plot outline of our soap being set in a school, to explore
teen issues, following the everyday lives of a group of
teenagers.
We then made our own script, story board and shot list.
From this we could then join all our ideas together to make
the strongest audiovisual product possible.
Plot outline:
The outline of our soap would follow that it would be set within a school and be focused on
daily life and troubles that school leavers face- such as exam stress, relationships, birthdays,
deaths, drugs etc. The outline of the soap trailer would be that it is advertising the soap from
the beginning rather than a particular storyline or episode, it will introduce the characters.
We plan to have 6 main characters that the soap will follow the lives of- 3 male and 3 female.
Each of these will have different relationships to the other characters which will be explored
within the soap. The trailer will introduce these characters walking through a hallway at the
school they attend. From the trailer we will see who is the stereotypically popular group, sporty
group etc. and they ways the characters interact with each other.

5. We think that our soap trailer will be successful because:
- We have found a clear gap in the market of soaps in production. There is no soap
currently that is aimed at primarily young people, nor is there a soap that explores
the issues that we propose to show in the concept for our soap. The trailer
introduces this concept and will draw in the audiences attention.
- The soap will be following 6 main characters. These will all be relatable to the
target audience as they fall into different stereotypical groups found in a
secondary school. The trailer will be used to introduce these characters. When the
viewer is watching the trailer they may be able to pick out someone that they in
particularly feel a connection with, and then would want to watch the soap to see
how things progress.
- We will be using the location of a working secondary school and sixth form
college. This will be relatable to the target audience as they watch somewhere
that is familiar to them.
- There is a large range of potential storylines that can be explored. Many of these
are hinted at/previewed in the trailer we are going to produce. We think that as
the viewer gets a taste of the storylines shown in the trailer they will want to
watch the soap to see how it is developed.

6. Possible storylines
What storylines could be explored/previewed in the soap trailer we produce?

7. Listings Magazine Cover
From my research I found that
soap listing magazines do not
feature just one soap on the
cover. For my planned layouts of
the cover I chose to use one main
image and cover line (which will
be the soap we are producing-
Hatton Park) which will then be
bordered by 5 other images and
article teasers. These will be
made up of 4 different fiction
soaps, which I will be taking
pictures of characters to include
on the cover as if it was real.
I chose to use this many soaps as
it keeps the magazine cover
busy and cluttered, this was something clearly evident in existing magazines. Using a
variety of soaps to advertise means the magazine will appeal to a large range of
audience, not necessarily just those interested in ‘Hatton Park’. I will use bright colours
and short, snappy coverlines which will stand out to the reader.

8. My soap listings magazine will be successful because:
- It will feature a wide range of soaps, not just one. This will make it appeal to a
larger range of audience, who may be interested in particular soaps, or many. If
the reader is interested in existing soaps, they will buy the magazine and then be
introduced to the new soap- Hatton Park. The magazine will then serve its
purpose to advertise and gain viewers to the new soap.
- Having the main image as an advertisement for Hatton Park will gain interest for
the soap. It will be one of the first things the reader sees on the front , and may
gain extra viewers for those who may not have seen the trailer on television.
- It will use the stereotypical conventions of existing soap listing magazines. A
cluttered layout, short coverlines, bold pictures, bright colours and a
recogonisable brand will appeal to those who buy these types of magazine
regularly.

9. Soap Poster
My soap poster is going to be designed
mainly to appeal to the specific audience
of the soap. Each of the characters will
be used, the poster showing the
relationships and connections between
them all.
By using the six characters it introduces
the audience to the soap, and the may
be able to pick out certain characters
they like the look of/dislike straight away.
Certain characters will be holding props,
that may introduce them and give an
insight the their personalities. The bright
colours and familiar props will attract the audience.
The main purpose of the poster is to advertise the time, date and channel that
Hatton Park will be shown. This will take up the entire terminal optical area of the
poster to make sure it is the last thing the view sees and that it sticks in their mind.

10. My soap poster will be successful because:
- The poster will be able to advertise the soap to the audience directly who it is
aimed at. It will be able to meet its main purpose which is to gain viewers for the
new soap.
- It will do this by appealing to the audience through recognisable personalities and
props. The poster will introduce relationships between characters which may be
familiar to the viewer. Props used will be those conventionally seen at a secondary
school, viewers may see it and find them instantly recognisable to them and find
common ground with them and the character. It will show the running themes
that we are going to explore in the proposed idea for the soap.
- Advertising through a poster means it can reach the audience direct. It will be a
placed in other magazines, shopping centre's, busses- the places that the target
audience visit regularly and will therefore gain interest.