1. SOCIAL MOBILE THOUGHT
MiM 2012
Ross Sleight | Chief Strategy Officer | 22.03.2012
Confidential. © Somo Ltd. 2012
Confidential. © Somo Ltd. 2012

2. SOCIAL MOBILE – NOT AS AN ADJUNCT FOR ONLINE
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3. MOBILE FIRST
5M 15 M 27 M
They all address a (niche) behaviour that can be enhanced by functions of social media
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4. MARKETS WITHIN NICHES
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5. LEVERAGING TECHNOLOGY IS NOT ENOUGH
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6. DEVICE USAGE TIMES
Day in the Life of Device Usage - Weekday
35%
30%
% of Interactions
25%
20%
15%
10%
5%
0%
Night Time 1- Early Morning Morning 7-9am Late morning Early Afternoon 4- Early Evening Late Evening
3am 4-6am 10am-12am Afternoon 6pm 7-9pm 10-12pm
1pm-3pm
Desktop Mobile Tablet
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7. DO THESE ANSWER A (NICHE) USER BEHAVIOUR?
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8. MONETISATION?
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9. WHERE WILL WE SEE SOCIAL MOBILE SUCCESS?
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10. WHERE WILL WE SEE SOCIAL MOBILE SUCCESS?
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11. WHERE WILL WE SEE SOCIAL MOBILE SUCCESS?
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12. SUMMARY
Mobile first, not an adjunct
Address an existing user behaviour
Amplify and enhance with social
Market in the niche?
Crack monetisation first
Gain mass by partnering (through solving a business need)
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13. Get in touch.
hello@somoglobal.com
+44 (0)20 3397 3550
Haymarket House | 28 Haymarket | London | SW1Y 4SP
@somoglobal
www.somoglobal.com
Confidential. © Somo Ltd. 2012
Confidential. © Somo Ltd. 2012