The basic elements of a good brand story
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The basic elements of a good brand story
- 1. What are the basic elements of good brand story ? Raf Stevens Corporatestoryteller.be
- 2. But first this silly question… ©
- 3. Why does most business communication lacks impact? ©
- 4. ©
- 5. But people love stories ©
- 6. People love stories • Stories have been used to pass along knowledge for thousands of years • Every culture has a history of storytelling • Stories can take many forms: written, oral, paintings, architectural. Cave Painting from Lascaux Caves in France ©
- 7. Where do stories come from ? ©
- 8. What are stories about ? ©
- 9. The elements of storytelling ©
- 10. Oh yes, you want to know what the elements of a good brand story are. ©
- 11. Easy… Think Robin Hood. Raf Stevens Corporatestoryteller.be
- 12. 1. Show exceptional quality Raf Stevens Corporatestoryteller.be
- 13. 2. Focus on a good cause Like freeing the people from “bad king john” Raf Stevens Corporatestoryteller.be
- 14. 4. Have recognisable appearence Raf Stevens Corporatestoryteller.be
- 15. 5. Use the right words Like “Steal from the rich and give it to the poor” Raf Stevens Corporatestoryteller.be
- 16. Which is much better then: “How to hit on Marian?” Raf Stevens Corporatestoryteller.be
- 17. 6. Have a good name for the story Like: ‘Hood’ Raf Stevens Corporatestoryteller.be
- 20. Yes we can Raf Stevens Corporatestoryteller.be
- 21. “Fly like a butterfly, sting like a bee” Raf Stevens Corporatestoryteller.be
- 22. “One small step for a man, one giant leap for mankind.” Raf Stevens Corporatestoryteller.be
- 23. A good story? Raf Stevens Corporatestoryteller.be
- 24. So… a good story 1. Strong name 2. Visual recognition 3. Good cause 4. Right words Raf Stevens Corporatestoryteller.be
- 25. Product YOUR YOUR THEIR STORY TELLING CONVERSATIONS Raf Stevens Corporatestoryteller.be
- 26. YOUR YOUR THEIR STORY TELLING CONVERSATIONS Raf Stevens Corporatestoryteller.be
- 27. The Know WHY YOUR STORY SUCCESS ? Raf Stevens Corporatestoryteller.be
- 28. Do this test! Raf Stevens Corporatestoryteller.be
- 29. Strong name: .............................. Visual : ............................... Good cause: ................................ Right words: ................................ Raf Stevens Corporatestoryteller.be
- 30. Don’t forget to answer Raf Stevens the 1 billion Corporatestoryteller.be question
- 31. Why should I care ? Raf Stevens Corporatestoryteller.be
- 32. Why do you make this beer? Raf Stevens Corporatestoryteller.be
- 34. The Know WHY Name YOUR Visual Cause STORY Words ?? Raf Stevens Corporatestoryteller.be
- 35. Why is the world better of with my activity? The Know WHY Why are the people better of when it comes from me? Why do people need the story that I tell? Raf Stevens Corporatestoryteller.be
- 36. Raf Stevens Marketing 3.0 - Kotler Corporatestoryteller.be
- 37. Ooh... Just 1 little thing Raf Stevens Corporatestoryteller.be
- 39. Don’t build your story Be your story Raf Stevens Corporatestoryteller.be