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Designing a Better Planet 
with Big Data and Sensor Networks 
ISN Conference 2014, Eindhoven 
Rainer Sternfeld 
@rsternfeld 
Rainer Sternfeld, CE September 2014 
November 4, 2014
ABB OneCampus (2009-2011) 
2 November 2014 
ABB Baltic States 2006-2011 
Business Development Manager, Baltics 
(1,300 people, $300M revenue) 
Business Development 
• Fast-charging network for electric cars 
(first nation-wide in the world) 
• Regional + Local BU strategies 
• New product rollout and ramp-up 
• Production management software dev. 
Corporate Development 
• OneCampus production facilities 
• SAP implemented in 3 countries 
• 5S + COPQ implementation 
• New operations, processes and policies 
• Restructuring of operations 
Statue of Liberty of Estonia (2007-2009) 
eMobility Estonia (2011) 
Data buoy for phytoplankton (2008-2011) 
UGV+manipulator for DoD (2005-2006) 
About the author | Rainer Sternfeld
Swimming in sensors, drowning in data 
3 November 2014 
Data management 
will not scale as we know it 
Sensor data will outgrow 
social data in 3 years 
Sensor data is 
too big to move
Trends in industrial machine data 
4 November 2014 
Current Market 
Connecting Devices 
Higher velocities 
Larger volumes 
Wider varieties 
Future Market 
Automated Industries 
Real-time Decisions 
Data & Insight Markets 
VERACITY 
VELOCITY
2004 2014 
5 November 2014 
• Nobody talks about Big Data (really) 
• No easy and cheap way to scale business 
• New growth driven by social media 
• Smartphones “don’t exist” in the public eye 
• MapReduce was becoming a household name 
(although Google had already abandoned it) 
• Data is manageable 
• “One size fits all” horizontal solutions 
• Companies invest heavily in Big Data 
• Amazon S3 has changed how new software is built 
• Growth driven by connected devices 
• Hadoop is the de facto data processing engine 
• HDFS is the de facto storage layer 
• The semantic web dream is crushed 
• Companies don’t know what data they have 
• Domain-specific integrated engines 
Source: Bryan Cantrill, Joyent CTO, http://www.slideshare.net/bcantrill/velocity2014 
A decade of Big Data
We love our conscious devices 
6 November 2014
Map of all devices on the Internet 
August 2, 2014 
7 November 2014
What about the real world? 
Air. Land. Oceans. Space. 
8 November 2014
Sensor Data Value Chain 
HARDWARE SENSORS RAW DATA SOFTWARE 
ANALYTICS 
9 November 2014 
SATELLITES 
DRONES 
CARS 
BUOYS 
OIL PLATFORMS 
SHIPS 
TRACTORS 
LIGHTING 
PHYSICAL 
CHEMICAL 
BIOLOGICAL 
OPTICAL 
NON-OPTICAL (RF) 
TIME-SERIES 
RASTER 
ARRAYS 
VECTORS 
SEISMIC 
VIDEO 
ACOUSTIC 
QA/QA 
OUTLIER DETECTION 
MODELING 
DATA FUSION 
DATA LOGISTICS 
VISUALIZATION 
ENHANCEMENT 
DERIVATIVES 
CUSTOMER 
APPLICATIONS 
ENERGY 
WEATHER 
AGRICULTURE 
TRANSPORTATION 
INSURANCE 
TELECOMMS 
LIGHTING 
HEALTHCARE 
EXCLUSIVITY AND UNIQUE SOLUTIONS ARE KEY
Luckily, sensor data is easy. Right… 
• Poor interoperability, metadata and standards 
• Legacy formats and protocols 
• More data, more noise 
• High barrier of entry (know your market and workflows) 
• High barrier of entry 2 (know your hardware) 
• Miscalibration due exposure to the environment 
• Diverse data acquisition patterns and sampling rates 
• Irregular updates, whitelists, lost data, lost devices 
10 November 2014
Robotic ocean-borne 
sensor platforms 
increase productivity 
LIQUID ROBOTICS WAVE GLIDER 
11 November 2014
2004 2014 
2K 400K 
n < 10 n > 1000 
2D 4D 
6 weeks 6 months 
12 November 2014 
A decade in 
marine acoustics sensor data 
summer year-round 
sample rate 
# of sensors 
dimensions 
time span 
activity 
PGS SURVEY VESSEL, 12KM STREAMERS
Tomorrow’s offshore oil exploration is 
unthinkable without integrated data systems 
USE CASES 
• MetOcean planning, expertise and monitoring 
• Fast crisis response 
• Common Operating Picture 
• Data vendor delivery, reporting, logs 
• Helps reduce non-productive time 
• Full software integration for centralized access to data 
THE MOST NORTHERN OIL PLATFORM IN THE ARCTIC, LUKOIL (RUSSIA) 
13 November 2014
More data needs powerful tools. 
Increase the data fluency of your operations. 
USE CASES 
• Contextual data streams across sources 
• SCADA 
• Weather and environmental data 
• Drones and other robotic measurement platforms 
• Satellite imagery 
• 3D Common Operating Picture 
• Full software integration for centralized access to data 
• Event notifications 
14 November 2014
15 November 2014 
Not so fast… 
Using data, Maersk proves 
smart routing pays off 
MAERSK LINE
Image Credit: NASA 
Statistical weather models 
don’t work any more. 
Data-driven forecasting is 
the only viable way. 
16 November 2014
17 November 2014 
Prediction models are 
applied to local sensors 
and are domain-specific
SPIRE, A SAN FRANCISCO STARTUP BUILDING NON-IMAGING LOW-ORBIT NANOSATELLITES USING RF SENSORS 
Satellites are getting 
smaller and cheaper. 
150 launched since 2011 
(3x of the market estimate) 
18 November 2014
19 November 2014 
Unmanned vehicles 
are estimated to grow 
10x in 10 years 
Image Credit: Northrop Grumman
Image Credit: http://iphonedroneimagery.com/ 
Precision Agriculture is 
a $3.7 trillion market 
20 November 2014
21 November 2014 
Connected cars are 
the next frontier in 
consumer markets 
GOOGLE’S SELF-DRIVING CAR CONCEPT 2014
DisSceonvseorry DEantgai ne 
22 November 2014
From a small buoy to Big Data 
2008 2012 2014 
Ocean Data Management Analytical Sensor Data Platform 
23 November 2014 
X-Buoy 450 
Market: $2 billion 
Competitors: 100+ producers 
Scalability: poor to limited 
Market: $5 billion 
Competitors: 25+ 
Scalability: good but slow 
Market: $100+ billion 
Competitors: 15+ 
Scalability: very scalable & fast if P/M fit
One interface to discover local, remote, open and vendor data 
24 November 2014
Explore, visualize, monitor and build datasets 
Advanced Data Discovery Raster data / heat map overlays Access with third party applications 
Raster data / quiver plots Graph Monitor Build custom datasets 
25 November 2014
Integrate, curate, control access and monitor dataflows 
Rich browsing experience of existing data Integrate and configure new data channels 
Roles, authorizations and logs Dataflow Dashboard 
26 November 2014
Access to vendor and open data 
Image Credit: NASA 
OPEN DATA 
• 42,000+ data streams 
• 33 organizations 
• Up to 100 years of historic data 
• 7,400+ professionals 
VENDOR DATA 
• Discover data you didn’t have 
• Buy single datasets 
• Instantly subscribe to vendor deliveries 
• All your vendors in one place 
27 November 2014
Keep the data where it is. Let us discover and index it. 
< 
Dynamic Datasets 
28 November 2014 
DATA 
PIPELINE 
Acquisition 
Transformation 
Indexing 
Storage 
Configuration 
Dashboard 
DATA 
CURATION 
DATA 
DISCOVERY 
DATA 
STUDIO 
Access Control 
Data Curation 
Asset Directory 
Metadata Edit 
References 
Audit Logs 
Query 
Browse 
Contextualize 
Visualize 
Grouping 
Bookmark 
Filter 
Visualization 
Data Fusion 
Monitoring 
Annotation 
Collaborate 
Marketplace 
Analytics 
APIs 
EMBEDDED 
FEATURES 
Crawlers 
LOCAL 
SOURCES 
REMOTE 
SOURCES 
VENDORS 
DATA 
OPEN 
DATA 
Crawlers 
Integration 
Integration
Supported data types and formats 
29 
29 November 2014 
DATA TYPES 
ARRAYS 
MODELS 
VIDEO SONARS (ADCP) 
SPATIO-TEMPORAL INDEXING 
TIME-SERIES 
VECTORS 
RASTERS 
INSTRUMENTS 
SATELLITES 
IN-SITU DEVICES 
HF RADARS 
SEISMIC 
M 
M 
M Metadata-level
Image Credit: General Electric 
Sources 
http://www.wired.com/images_blogs/beyond_the_beyond/2012/11/ge-industrial.jpg 
30 November 2014
Image Credit: 
General Electric 
Sources 
http://www.environmentalleader.com/wp-content/uploads/2012/11/GE-industrial-internet.jpg 
31 November 2014
Image Credit: CISCO 
32 November 2014
What about security? 
33 November 2014 
CONFIDENTIALITY 
INTEGRITY 
AVAILABILITY 
STANDARDS
There are always the bad guys 
34 November 2014
Big Data clouds need trust management 
• Trusted digital certificates to authenticate the identity of devices 
• Tools to protect software code integrity from being compromised 
• Protecting a user's private information 
• Protecting and managing digital content rights 
35 November 2014
Index the real world 
36

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Designing a Better Planet with Big Data and Sensor Networks (for Intelligent Sensor Networks Conference 2014, Philips High Tech Campus, Eindhoven)

  • 1. Designing a Better Planet with Big Data and Sensor Networks ISN Conference 2014, Eindhoven Rainer Sternfeld @rsternfeld Rainer Sternfeld, CE September 2014 November 4, 2014
  • 2. ABB OneCampus (2009-2011) 2 November 2014 ABB Baltic States 2006-2011 Business Development Manager, Baltics (1,300 people, $300M revenue) Business Development • Fast-charging network for electric cars (first nation-wide in the world) • Regional + Local BU strategies • New product rollout and ramp-up • Production management software dev. Corporate Development • OneCampus production facilities • SAP implemented in 3 countries • 5S + COPQ implementation • New operations, processes and policies • Restructuring of operations Statue of Liberty of Estonia (2007-2009) eMobility Estonia (2011) Data buoy for phytoplankton (2008-2011) UGV+manipulator for DoD (2005-2006) About the author | Rainer Sternfeld
  • 3. Swimming in sensors, drowning in data 3 November 2014 Data management will not scale as we know it Sensor data will outgrow social data in 3 years Sensor data is too big to move
  • 4. Trends in industrial machine data 4 November 2014 Current Market Connecting Devices Higher velocities Larger volumes Wider varieties Future Market Automated Industries Real-time Decisions Data & Insight Markets VERACITY VELOCITY
  • 5. 2004 2014 5 November 2014 • Nobody talks about Big Data (really) • No easy and cheap way to scale business • New growth driven by social media • Smartphones “don’t exist” in the public eye • MapReduce was becoming a household name (although Google had already abandoned it) • Data is manageable • “One size fits all” horizontal solutions • Companies invest heavily in Big Data • Amazon S3 has changed how new software is built • Growth driven by connected devices • Hadoop is the de facto data processing engine • HDFS is the de facto storage layer • The semantic web dream is crushed • Companies don’t know what data they have • Domain-specific integrated engines Source: Bryan Cantrill, Joyent CTO, http://www.slideshare.net/bcantrill/velocity2014 A decade of Big Data
  • 6. We love our conscious devices 6 November 2014
  • 7. Map of all devices on the Internet August 2, 2014 7 November 2014
  • 8. What about the real world? Air. Land. Oceans. Space. 8 November 2014
  • 9. Sensor Data Value Chain HARDWARE SENSORS RAW DATA SOFTWARE ANALYTICS 9 November 2014 SATELLITES DRONES CARS BUOYS OIL PLATFORMS SHIPS TRACTORS LIGHTING PHYSICAL CHEMICAL BIOLOGICAL OPTICAL NON-OPTICAL (RF) TIME-SERIES RASTER ARRAYS VECTORS SEISMIC VIDEO ACOUSTIC QA/QA OUTLIER DETECTION MODELING DATA FUSION DATA LOGISTICS VISUALIZATION ENHANCEMENT DERIVATIVES CUSTOMER APPLICATIONS ENERGY WEATHER AGRICULTURE TRANSPORTATION INSURANCE TELECOMMS LIGHTING HEALTHCARE EXCLUSIVITY AND UNIQUE SOLUTIONS ARE KEY
  • 10. Luckily, sensor data is easy. Right… • Poor interoperability, metadata and standards • Legacy formats and protocols • More data, more noise • High barrier of entry (know your market and workflows) • High barrier of entry 2 (know your hardware) • Miscalibration due exposure to the environment • Diverse data acquisition patterns and sampling rates • Irregular updates, whitelists, lost data, lost devices 10 November 2014
  • 11. Robotic ocean-borne sensor platforms increase productivity LIQUID ROBOTICS WAVE GLIDER 11 November 2014
  • 12. 2004 2014 2K 400K n < 10 n > 1000 2D 4D 6 weeks 6 months 12 November 2014 A decade in marine acoustics sensor data summer year-round sample rate # of sensors dimensions time span activity PGS SURVEY VESSEL, 12KM STREAMERS
  • 13. Tomorrow’s offshore oil exploration is unthinkable without integrated data systems USE CASES • MetOcean planning, expertise and monitoring • Fast crisis response • Common Operating Picture • Data vendor delivery, reporting, logs • Helps reduce non-productive time • Full software integration for centralized access to data THE MOST NORTHERN OIL PLATFORM IN THE ARCTIC, LUKOIL (RUSSIA) 13 November 2014
  • 14. More data needs powerful tools. Increase the data fluency of your operations. USE CASES • Contextual data streams across sources • SCADA • Weather and environmental data • Drones and other robotic measurement platforms • Satellite imagery • 3D Common Operating Picture • Full software integration for centralized access to data • Event notifications 14 November 2014
  • 15. 15 November 2014 Not so fast… Using data, Maersk proves smart routing pays off MAERSK LINE
  • 16. Image Credit: NASA Statistical weather models don’t work any more. Data-driven forecasting is the only viable way. 16 November 2014
  • 17. 17 November 2014 Prediction models are applied to local sensors and are domain-specific
  • 18. SPIRE, A SAN FRANCISCO STARTUP BUILDING NON-IMAGING LOW-ORBIT NANOSATELLITES USING RF SENSORS Satellites are getting smaller and cheaper. 150 launched since 2011 (3x of the market estimate) 18 November 2014
  • 19. 19 November 2014 Unmanned vehicles are estimated to grow 10x in 10 years Image Credit: Northrop Grumman
  • 20. Image Credit: http://iphonedroneimagery.com/ Precision Agriculture is a $3.7 trillion market 20 November 2014
  • 21. 21 November 2014 Connected cars are the next frontier in consumer markets GOOGLE’S SELF-DRIVING CAR CONCEPT 2014
  • 22. DisSceonvseorry DEantgai ne 22 November 2014
  • 23. From a small buoy to Big Data 2008 2012 2014 Ocean Data Management Analytical Sensor Data Platform 23 November 2014 X-Buoy 450 Market: $2 billion Competitors: 100+ producers Scalability: poor to limited Market: $5 billion Competitors: 25+ Scalability: good but slow Market: $100+ billion Competitors: 15+ Scalability: very scalable & fast if P/M fit
  • 24. One interface to discover local, remote, open and vendor data 24 November 2014
  • 25. Explore, visualize, monitor and build datasets Advanced Data Discovery Raster data / heat map overlays Access with third party applications Raster data / quiver plots Graph Monitor Build custom datasets 25 November 2014
  • 26. Integrate, curate, control access and monitor dataflows Rich browsing experience of existing data Integrate and configure new data channels Roles, authorizations and logs Dataflow Dashboard 26 November 2014
  • 27. Access to vendor and open data Image Credit: NASA OPEN DATA • 42,000+ data streams • 33 organizations • Up to 100 years of historic data • 7,400+ professionals VENDOR DATA • Discover data you didn’t have • Buy single datasets • Instantly subscribe to vendor deliveries • All your vendors in one place 27 November 2014
  • 28. Keep the data where it is. Let us discover and index it. < Dynamic Datasets 28 November 2014 DATA PIPELINE Acquisition Transformation Indexing Storage Configuration Dashboard DATA CURATION DATA DISCOVERY DATA STUDIO Access Control Data Curation Asset Directory Metadata Edit References Audit Logs Query Browse Contextualize Visualize Grouping Bookmark Filter Visualization Data Fusion Monitoring Annotation Collaborate Marketplace Analytics APIs EMBEDDED FEATURES Crawlers LOCAL SOURCES REMOTE SOURCES VENDORS DATA OPEN DATA Crawlers Integration Integration
  • 29. Supported data types and formats 29 29 November 2014 DATA TYPES ARRAYS MODELS VIDEO SONARS (ADCP) SPATIO-TEMPORAL INDEXING TIME-SERIES VECTORS RASTERS INSTRUMENTS SATELLITES IN-SITU DEVICES HF RADARS SEISMIC M M M Metadata-level
  • 30. Image Credit: General Electric Sources http://www.wired.com/images_blogs/beyond_the_beyond/2012/11/ge-industrial.jpg 30 November 2014
  • 31. Image Credit: General Electric Sources http://www.environmentalleader.com/wp-content/uploads/2012/11/GE-industrial-internet.jpg 31 November 2014
  • 32. Image Credit: CISCO 32 November 2014
  • 33. What about security? 33 November 2014 CONFIDENTIALITY INTEGRITY AVAILABILITY STANDARDS
  • 34. There are always the bad guys 34 November 2014
  • 35. Big Data clouds need trust management • Trusted digital certificates to authenticate the identity of devices • Tools to protect software code integrity from being compromised • Protecting a user's private information • Protecting and managing digital content rights 35 November 2014
  • 36. Index the real world 36