1. Blue Oceans Strategy

2. Competition

3. Red Oceans Blue Oceans

6. Value Innovation

7. The reason for appearance Blue Oceans

8. Supply exceeds Demand

9. Globalization

10. Accelerated commoditization of products and services

11. Increasing price wars

12. Shrinking profit margins

13. Brands are becoming more similar

14. BOS Logic: The Core Principles

15. Reconstruct market boundaries

16. Reach beyond existing demand

17. Get the Strategic Sequence right Rethink YES YES YES YES NO NO NO NO

18. The case of Accor's Formule 1

19. The value curve of Formule 1 in the French Low Budget Hotel Industry

20. Thank You Raj Kumar V.