Polaroid company successes and failures for organization and management styles and different comparisons

2. Polaroid Corporation is an American-based
international consumer electronics and eyewear
company, originally founded in 1937 by Edwin H.
Land. It is most famous for its instant film cameras,
which reached the market in 1948.
- was an American scientist and inventor
- invented Polaroid film
- has patent applications over 500
- established Polaroid Corporation in 1937

3. - Polaroid made a deal with navy.
- By 1942 the wartime economy had tripled
Polaroid's size.
- Polaroid produced a number of other
products for the Armed Forces

5. - About 1 million films
- Polaroid expanded to Japan
- The first color Polaroid film
came into stores in 1963.
- monopoly in the market
-21,000 employees
- sale increase by 20 % and
reached $500 million

6. what is core competency?
Core competency defined as a unique ability that
a company acquires its founders or develops that
cannot be easily imitated.

8. - innovative
- foresight
- creative
- social skills
-Motivation
-…
"An essential aspect of creativity is no
being afraid to fail"
Edwin LAND

9. Gillettes’ Razor&Blades

14. The system couldn’t renew itself. This led them
into bankruptcy.
Polaroid shares decreased from $60 to 28 cent
on the New York Stock Exchange

15. Second bankruptcy (2008)
Polaroid achieved to shine even in the worst
period.It branded LCDs and plasma televisions
and portable DVD players appeared on the
market. So, their brand name survived.

16. -The new holding corporation for Polaroid, PLR IP
Holdings in 2009.
-Completely, they adapted to digital age via Polaroid
PoGo™ and Polaroid Two.

17. -Be quick !
- Focus on values, not products
- Stay creative
- new strategy, same business model