2. COMPANY PROFILE……
Mahindra & Mahindra Limited is part of the US $6.7
billion Mahindra Group, an automotive, farm
equipment, financial services, trade and logistics,
automotive components, after-market, IT and
infrastructure conglomerate.
The company was set up in 1945 as Mahindra &
Mohammed. Later, the name was changed from
Mahindra & Mohammed to Mahindra & Mahindra in
1948. M&M's automotive division makes a wide range
of vehicles including MUVs, LCVs and three wheelers.
It offers over 20 models including new generation multi-
utility vehicles like the Scorpio and the Bolero.
3. HISTORY….
The origins of Mahindra Group can be traced back to
October 2, 1945 when Mahindra brothers J.C. Mahindra
& K.C. Mahindra joined hands with Ghulam
Mohammad, and Mahindra & Mohammad was set up as
a franchise for assembling jeeps from Willys, USA. After
India's independence in 1947, Mahindra & Mohammad
changed its name to Mahindra & Mahindra. Ghulam
Mohammad migrated to Pakistan post-partition and
became the first Finance Minister of Pakistan. Since
then, Mahindra Group has gone from strength to
strength and today it has evolved into a giant group.
4. FOUNDERS & PROMOTERS
The enterprising duo K.C. Mahindra and
J.C. Mahindra, inspired by Pandit
Jawaharlal Nehru's vision of a modern,
independent India, dared to set out on a
journey to prove that Indians were
second to none.
K.C. Mahindra J.C. Mahindra
.
Mr. Keshub Mahindra
appointed Chairman of
M&M Ltd., in December
1963
Keshub Mahindra
Pandit Jawaharlal Nehru takes a ride in a Willys jeep brought to
India by M&M.
5. MANAGEMENT
Mr. Anand G. Mahindra, Vice Chairman and
Managing Director of Mahindra Group,
graduated from Harvard College, Cambridge,
Massachusetts, Magna cum Laude (High
Honours). In 1981 he secured an MBA degree from
the Harvard Business School, Boston,
Massachusetts. Mr. Mahindra frequently shares
his views and ideas on Indian economy and
business through his writings in some of India's
leading business magazines.
6. BOARD OF DIRECTORS
Mr. Keshub Mahindra
Chairman
Mr. Anand G. Mahindra
V.C and Managing Director
Deepak Shantilal Parekh
Director
Nadir Burjorji
Director
7. M. M. Murugappan
Director
Bharat Narotam Doshi
Executive Director &Group CFO
Arun Kumar Nanda
Executive Director & Secretary
Narayanan Vaghul
Director
Dr. Ashok Sekhar Ganguly
Director
8. MISSION…………………
“To make Mahindra & Mahindra Limited known world-
wide for the quality of its products and services.”
VISSION…
“To build flagship brands that can sustain through thick &
thin & to become indias most enduring & engaging
company..”
12. PRODUCT CHART…….
GOODS UTILITY FARM
VEHICLES VEHICLES EQUIPMENTS
LCVs
PICK UP
3 WHEELERS SUVs MUVs TRACTORS
VANS
LOAD KING MAXX TRILLING
CHAMPION SEDANS MAJOR
SUPER PICKUP MACHINES
BOLERO BACK HO
ALFA LOGAN INVADER
PICK UP LOADER
SCORPIO MARSHALL ARJUN
BOLERO COMMANDER D3 TURBO
13. MAJOR CLIENTS
Indian Army..
State government departments..
Transporting companys…
Travel operators.
Fruits & Vegetable traders.
Indian Public…
14. ORGANISATIONAL STRUCTURE
CHAIRMAN & M.D
EXECUTIVE
DIRECTOR & CFO
FARM EQUIPMENT AUTOMOTIVE
SECTOR SECTOR
INTERNATION
AL
OPERATIONS ENGINES
HUMAN CAPITAL
CENTRAL
MANUFACTURI
STRATEGIC NG
SOURCING ENGINEERING
R&D AND GLOBAL
PRODUCT
DEVELOPMENT
FINANCE,ACCOUNTS
& IT
16. MAJOR MILE STONES
1945-started business with a franchise
for assembling jeeps from willys u.s.a
1955-went on public & m&m shares were
listed on b.s.e
1979 -received a license from
Automobiles Peugeot, France to
manufacture XDP 4.90 diesel engines
1995-technical collaboration with
mithsubitshi japan for manufacturing
L300 mini vans in india.
2000-utility vehicle bolero launched.
2001-tied up with renault for petrol
17. MAJOR MILE STONES
2002-new generation ,world class suv
SCORPIO launched.
2007- Mahindra Renault, a joint venture
between M&M and Renault of France
launched the Logan in India…………..
18. RECENT NEWS
Ranked among the top 10 Indian
Companies in Global 200:Worlds Best
Corporate Reputation list.
Got the Japan Quality Medal.
Launched Indias first wide body sedan
car LOGAN in cooperation with Renault
France.
Scorpio V Series was introduced with
mHawk Engine and a wide array of smart
features..
19. FUTURE PLANS……
A new SUV called Ingenio is going to be
launched by the end of 2008.
Mahindra is gearing to introduce its scorpio
SUV
In north America.
Mahindra is on the move to acquire
PUNJAB TRACTORS LTD...
Agreement is made with International Truck
& Engine Corporation U.S.A for
manufacturing Heavy Trucks
20. UNIQUENESS……
Third largest tractor manufacturing
company in the world.
Largest manufacturer of MUV”S ,offering
20 models.
Largest manufacturer of tractors in India.
Leaders in utility vehicle sector.
Market leader Farm Equipments…
Plays a major role in Army Vehicles
segment.