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BCG Matrix for ITC Ltd

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Ranjan Varma
Ranjan Varma

Project on understanding the BCG Matrix and applying it to ITC Ltd. Segregating the businesses of ITC into Cash Cows, Stars, Question Marks and Dogs.

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BCG Matrix for ITC Ltd. Ranjan Varma http://financexchange.blogspot.com
Structure Learning points and conclusions Action! Act III The BCG matrix Camera! Act II ITC- A Background Lights! Act I
Act –I [Lights!] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Vision & Mission statements ,[object Object],[object Object]
Business Mix of ITC Ltd. ,[object Object]
Business Mix (Cont’d) ,[object Object],[object Object],[object Object]
Business wise Sales data Net revenue Paper & pkg. Agribusiness Hotels FMCG-Others FMCG-Cigarettes Business/ Year 12.99 24.9 4.2 124.1 85.2 8.4 Growth % 11815.04 13349.58 1253.29 1565.31 1708.77 1780.07 257.53 577.25 304.16 563.39 Value (Rs in Crore) 9230.27 10002.54 2004 2005
CAGR during FY 2005-2008 Fast track, decent share. 60.2 % FMCG-Others E-choupal, choupal sagar, 34.3 % Agri business Capacity utilization, value added products 17.2 % Paper Inward traffic, occupancy 22.7% Hotels Pricing power 10.9 % Cigarettes Growth parameters CAGR Category
Market share of ITC Ltd. ,[object Object],[object Object],[object Object],[object Object]
-7.5% 4.4% 20% share of greeting cards market, 'Aashirvaad' atta is No.1 in branded segment FMCG (Others) 5.4% 4.3% ITC Group ranks No.2 Hotels 3.7% 7.0% 1of the largest xporters from India Agri business 10.7% 7.3% Packaging board – No. 1 in Asia Paper & Packg. 87.7% 77.0% 70% share Cigarettes Contribution % Revenue PBIT Dominance Segment
Market attractiveness & Competitive strength is also important. Act 2
Limitations ,[object Object],[object Object],[object Object],[object Object]
The BCG Matrix for ITC Ltd. Dogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Act III - Action- Learning points and conclusions ,[object Object],[object Object],[object Object],[object Object]
Learning points (Cont’d) ,[object Object],[object Object],[object Object]

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BCG Matrix for ITC Ltd

  • 1. BCG Matrix for ITC Ltd. Ranjan Varma http://financexchange.blogspot.com
  • 2. Structure Learning points and conclusions Action! Act III The BCG matrix Camera! Act II ITC- A Background Lights! Act I
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Business wise Sales data Net revenue Paper & pkg. Agribusiness Hotels FMCG-Others FMCG-Cigarettes Business/ Year 12.99 24.9 4.2 124.1 85.2 8.4 Growth % 11815.04 13349.58 1253.29 1565.31 1708.77 1780.07 257.53 577.25 304.16 563.39 Value (Rs in Crore) 9230.27 10002.54 2004 2005
  • 8. CAGR during FY 2005-2008 Fast track, decent share. 60.2 % FMCG-Others E-choupal, choupal sagar, 34.3 % Agri business Capacity utilization, value added products 17.2 % Paper Inward traffic, occupancy 22.7% Hotels Pricing power 10.9 % Cigarettes Growth parameters CAGR Category
  • 9.
  • 10. -7.5% 4.4% 20% share of greeting cards market, 'Aashirvaad' atta is No.1 in branded segment FMCG (Others) 5.4% 4.3% ITC Group ranks No.2 Hotels 3.7% 7.0% 1of the largest xporters from India Agri business 10.7% 7.3% Packaging board – No. 1 in Asia Paper & Packg. 87.7% 77.0% 70% share Cigarettes Contribution % Revenue PBIT Dominance Segment
  • 11. Market attractiveness & Competitive strength is also important. Act 2
  • 12.
  • 13.
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  • 15.