The document outlines 5 predictions for how mobile technology will change in 2012: 1. NFC will start to become mainstream as investment in infrastructure increases and the technology is used for more than just payments. 2. 4G networks will begin trials in the UK and speed up to 100mb, though 4G devices may not be available until 2013. 3. Location-based networking will expand beyond check-ins as retailers and brands utilize it for loyalty programs and social interactions like shopping and ordering food. 4. Issues around privacy, security and regulation of in-app payments on Android will be important, and Android's security problems could pose attacks. 5. Payment wallets will proliferate as

1. 5 Things To Change The Face of
Mobile in 2012
Raymond Lee
@rayleee

2. Me
 15 years in Mobile Industry
 Regular speaker on Mobile Payments and Mobile
Social Media
 Involved with 3 of UK’s leading Mobile Payment
Projects
 Work for Top 3 Mobile Payments Consultancy in
world.
 Had first Mobile in 1987 – Motorola 8500 – aged
26
 It cost £1,200
 My son had his first mobile aged 9yrs, it cost £100.
 Sent first SMS in 1993

3. 5 Key Predictions..and few others
In no particular order...
1. NFC start to become mainstream
2. We feel the need – The need for speed
3. Location Based Networking
4. Privacy, Security and All That Stuff
5. Payments, Wallets, Coupons..
6. Others...

4. 1. NFC becomes Mainstream
 The world finally gets NFC
 Increased Investment in Infrastructure
 More then just “payments”
 Handset shortage

5. 2. We Feel The Need For Speed
 UK 4G LTE trials in UK
 Cornwall – EE
 London – O2
 100mb Download
 4G Spectrum Auction in 2012
 No Handsets until 2013?
 HSPA will be rolled out in 2012 beyond 3.
 EE rumoured to have devices ready

6. 3. Location Based Networking
 More then just a check-in
 This is not a game!
 Retailers and Brands finally get it!
 It’s all about Loyalty
 Social interactions
 Shopping, Ticketing, Food ordering
 Potential Issues with Privacy
 Opt-in/Opt-out becomes key

7. 4. Privacy, Security and all that stuff
 In-App payments will become regulated
 Android still poses a security problem
 Apple fees could be probed
 Privacy will have huge implications
 Payments, Geo-Social, Mall-Tracking...
 Android the attack platform of choice
 Android is the new Windows!

8. 5. Payments, Wallets, Coupons..
 Google Wallet
 UK MNO JV
 Everyone will have a mWallet
 More entrants for Coupons, Vouchers
 Do we care?
 What about Apple?

9. Top 5 Consumer Apps in 2012
70%
60%
50%
40%
30% 2012
2011
20%
10%
0%
LBS NFC Messaging Mobile Deals and
Services Payments Coupons

10. 6. Others
 Personal Clouds
 Prosumers will adopt technology
 HTML 5 will start to replace native apps
 Shift towards OS agnosticism
 Growth for consumer facing apps
 Advent of the Super Phone
 4 Core
 2Ghz
 Mobile as an Identity Token