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                               07 March 2010
Project Name: xxxx                                                                                Customer Name: xxxx
  Document Number / Version Number: xxxx




                                          Business Case

  1. Purpose
  A Business Case is used to document the justification for the undertaking of a project, based on the
  estimated costs (of development, implementation and incremental ongoing operations and
  maintenance costs) against the anticipated benefits to be gained and offset by any associated risks.

  The outline Business Case is developed in the Starting up a Project process and refined by the
  Initiating a Project process. The Directing a Project process covers the approval and re-affirmation of
  the Business Case.

  The Business Case is used by the Controlling a Stage process when assessing impacts of issues and
  risks. It is reviewed and updated at the end of each management stage by the Managing a Stage
  Boundary process, and at the end of the project by the Closing a Project process.


  2. Derivation
  The Business Case may be derived from the following:-

               Project mandate and Project Brief – reasons
               Project Plan – costs and timescales
               The Senior User(s) – expected benefits
               The Executive – value for money
               Risk Register/Issue Register


  3. Quality criteria              ( W h a t m a k es a e x c el l e n t B u si n e s s C a s e )

               The reasons for the project must be consistent with the corporate or programme strategy
               The Project Plan and Business Case must be aligned
               The benefits should be clearly identified and justified
               It should be clear how the benefits will be realized
               It should be clear what will define a successful outcome
               It should be clear what the preferred business option is, and why
               Where external procurement is required, it should be clear what the preferred sourcing
               option is, and why
               It should be clear how any necessary funding will be obtained
               The Business Case includes non-financial, as well as financial, criteria
               The Business Case includes operations and maintenance costs and risks, as well as project
               costs and risks
               The Business Case conforms to organizational accounting standards
               The major risks faced by the project are stated, together with any responses


© Your Company UK Limited, 2012                          Issue Date: xxxx
Author: xxxx                                         Document Status: xxxx
                                                                                                                   2
Project Name: xxxx                                                                Customer Name: xxxx
  Document Number / Version Number: xxxx


  4. Tailoring
  It is a principle that a PRINCE2 project tailors the method to suit its needs. Tailoring refers to the
  appropriate use of PRINCE2 on any given project, ensuring that there is the correct amount of
  planning, control, governance and use of the management products.
  You may find it necessary to tailor this template up or down to meet the needs of your project. For
  everyone involved in the project, it should remain clear as to what the purpose of this management
  product is, what it should comprise and what the quality criteria are.
  This template could quite easily be reduced to a 2 or 3 page document if required.




© Your Company UK Limited, 2012                 Issue Date: xxxx
Author: xxxx                                 Document Status: xxxx
                                                                                                     3
Project Name: xxxx                                                                 Customer Name: xxxx
  Document Number / Version Number: xxxx




  5. Executive Summary
  Highlights the key points in the Business Case, which should include important benefits and the
  return on investment (ROI).


  6. Reasons
  The Business Case should explain the reasons why the project is required. Ideally, it should be linked
  to the organizational context and should explain how the project will enable the achievement of
  corporate strategies and objectives. The reasons are likely to be defined in the project mandate. If
  not, clarification should be sought. For example, the reason for relocating an office may be because
  of changing demographics or increasing leasing costs, because the firm has outgrown its current
  office or to meet new legislation, such as disability access.


  7. Business Options
  Analysis and reasoned recommendation for the base business options of:

               do nothing
               do the minimal
               do something

  Do nothing’ should always be the starting option to act as the basis for quantifying the other options
  – the difference between ’do nothing’ and ’do the minimum’/’do something’ is the benefit that the
  investment will buy.

  The analysis of each option provides the Project Board and the project’s stakeholders with sufficient
  information to judge which option presents the best value for the organization. It provides the
  answer to the question: for this level of investment, are the anticipated benefits more desirable,
  viable and achievable than the other options available? The Business Case for the chosen option
  should be continually assessed for desirability, viability and achievability as any new risks and/or
  changes may make one of the other options more justifiable.




© Your Company UK Limited, 2012                 Issue Date: xxxx
Author: xxxx                                 Document Status: xxxx
                                                                                                      4
Project Name: xxxx                                                                Customer Name: xxxx
  Document Number / Version Number: xxxx



  8. Expected Benefits
  The benefits that the project will deliver expressed in measurable terms against the situation as it
  exists prior to the project. Benefits should be both qualitative and quantitative. They should be
  aligned to corporate or programme benefits. Tolerances should be set for each benefit and for the
  aggregated benefit. Any benefits realization requirements should be stated.

  Benefit                             Benefit measurement                 Benefit tolerance +/-




© Your Company UK Limited, 2012                 Issue Date: xxxx
Author: xxxx                                 Document Status: xxxx
                                                                                                     5
Project Name: xxxx                                                               Customer Name: xxxx
  Document Number / Version Number: xxxx



  9. Expected Dis-benefits
  Outcomes perceived as negative by one or more stakeholders. Dis-benefits are actual consequences
  of an activity whereas, by definition, a risk has some uncertainty about whether it will materialize.
  For example, a decision to merge two elements of an organization onto a new site may have benefits
  (e.g. better joint working); costs (e.g. expanding one of the two sites) and disbenefits (e.g. drop in
  productivity during the merger). Dis-benefits need to be valued and incorporated into the investment
  appraisal.

  Dis-Benefit                        Dis-Benefit measurement             Dis-Benefit tolerance +/-




© Your Company UK Limited, 2012                Issue Date: xxxx
Author: xxxx                                Document Status: xxxx
                                                                                                     6
Project Name: xxxx                                                                    Customer Name: xxxx
  Document Number / Version Number: xxxx



  10.          Timescales
  Over which the project will run (summary of the Project Plan) and the period over which the benefits
  will be realized. This information is subsequently used to help timing decisions when planning (Project
  Plan, Stage Plan and Benefits Review Plan).


  11.          Costs
  A summary of the project costs (taken from the Project Plan), the ongoing operations and
  maintenance costs and their funding arrangements.

  Level                           Estimate £               Actual £                  Tolerance +/-

  Overall Project Costs

  Stage 1

  Stage 2

  Stage 3 (if applicable)

  Stage 4 (if applicable)



  12.          Investment appraisal
  Compares the aggregated benefits and dis-benefits to the project costs (extracted from the Project
  Plan) and ongoing incremental operations and maintenance costs. The analysis may use techniques
  such as cash flow statement, ROI, net present value, internal rate of return and payback period. The
  objective is to be able to define the value of a project as an investment. The investment appraisal
  should address how the project will be funded.


  13.          Major Risks
  Risk Id        Description                   Impact                  Probability       Risk Response




© Your Company UK Limited, 2012                   Issue Date: xxxx
Author: xxxx                                   Document Status: xxxx
                                                                                                         7
Project Name: xxxx                                                           Customer Name: xxxx
  Document Number / Version Number: xxxx


  14.          Supporting Information
  [Add here any supporting information, such as comments, charts, tables, documents or diagrams
  that will assist].




© Your Company UK Limited, 2012               Issue Date: xxxx
Author: xxxx                               Document Status: xxxx
                                                                                                  8
Project Name: xxxx                                                       Customer Name: xxxx
  Document Number / Version Number: xxxx



  15.          Business Case Sections Omitted
               [Omitted section]

               [Omitted section]


  16.          Document Distribution
  Name                                Organization                  Role




  17.          Approvals
  Prepared By         __________________________________

  ([Job Title])



  This document requires the following approvals

  Approved By         __________________________________

                      ([Job Title])

                      __________________________________

                      ([Job Title])



  Approval Date __________________________________




© Your Company UK Limited, 2012                Issue Date: xxxx
Author: xxxx                                Document Status: xxxx
                                                                                          9

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Quarter 4- Module 3 Principles of Marketing
 

Business case

  • 1. [Type the company name] [Type the document title] [Type the document subtitle] Home 07 March 2010
  • 2. Project Name: xxxx Customer Name: xxxx Document Number / Version Number: xxxx Business Case 1. Purpose A Business Case is used to document the justification for the undertaking of a project, based on the estimated costs (of development, implementation and incremental ongoing operations and maintenance costs) against the anticipated benefits to be gained and offset by any associated risks. The outline Business Case is developed in the Starting up a Project process and refined by the Initiating a Project process. The Directing a Project process covers the approval and re-affirmation of the Business Case. The Business Case is used by the Controlling a Stage process when assessing impacts of issues and risks. It is reviewed and updated at the end of each management stage by the Managing a Stage Boundary process, and at the end of the project by the Closing a Project process. 2. Derivation The Business Case may be derived from the following:- Project mandate and Project Brief – reasons Project Plan – costs and timescales The Senior User(s) – expected benefits The Executive – value for money Risk Register/Issue Register 3. Quality criteria ( W h a t m a k es a e x c el l e n t B u si n e s s C a s e ) The reasons for the project must be consistent with the corporate or programme strategy The Project Plan and Business Case must be aligned The benefits should be clearly identified and justified It should be clear how the benefits will be realized It should be clear what will define a successful outcome It should be clear what the preferred business option is, and why Where external procurement is required, it should be clear what the preferred sourcing option is, and why It should be clear how any necessary funding will be obtained The Business Case includes non-financial, as well as financial, criteria The Business Case includes operations and maintenance costs and risks, as well as project costs and risks The Business Case conforms to organizational accounting standards The major risks faced by the project are stated, together with any responses © Your Company UK Limited, 2012 Issue Date: xxxx Author: xxxx Document Status: xxxx 2
  • 3. Project Name: xxxx Customer Name: xxxx Document Number / Version Number: xxxx 4. Tailoring It is a principle that a PRINCE2 project tailors the method to suit its needs. Tailoring refers to the appropriate use of PRINCE2 on any given project, ensuring that there is the correct amount of planning, control, governance and use of the management products. You may find it necessary to tailor this template up or down to meet the needs of your project. For everyone involved in the project, it should remain clear as to what the purpose of this management product is, what it should comprise and what the quality criteria are. This template could quite easily be reduced to a 2 or 3 page document if required. © Your Company UK Limited, 2012 Issue Date: xxxx Author: xxxx Document Status: xxxx 3
  • 4. Project Name: xxxx Customer Name: xxxx Document Number / Version Number: xxxx 5. Executive Summary Highlights the key points in the Business Case, which should include important benefits and the return on investment (ROI). 6. Reasons The Business Case should explain the reasons why the project is required. Ideally, it should be linked to the organizational context and should explain how the project will enable the achievement of corporate strategies and objectives. The reasons are likely to be defined in the project mandate. If not, clarification should be sought. For example, the reason for relocating an office may be because of changing demographics or increasing leasing costs, because the firm has outgrown its current office or to meet new legislation, such as disability access. 7. Business Options Analysis and reasoned recommendation for the base business options of: do nothing do the minimal do something Do nothing’ should always be the starting option to act as the basis for quantifying the other options – the difference between ’do nothing’ and ’do the minimum’/’do something’ is the benefit that the investment will buy. The analysis of each option provides the Project Board and the project’s stakeholders with sufficient information to judge which option presents the best value for the organization. It provides the answer to the question: for this level of investment, are the anticipated benefits more desirable, viable and achievable than the other options available? The Business Case for the chosen option should be continually assessed for desirability, viability and achievability as any new risks and/or changes may make one of the other options more justifiable. © Your Company UK Limited, 2012 Issue Date: xxxx Author: xxxx Document Status: xxxx 4
  • 5. Project Name: xxxx Customer Name: xxxx Document Number / Version Number: xxxx 8. Expected Benefits The benefits that the project will deliver expressed in measurable terms against the situation as it exists prior to the project. Benefits should be both qualitative and quantitative. They should be aligned to corporate or programme benefits. Tolerances should be set for each benefit and for the aggregated benefit. Any benefits realization requirements should be stated. Benefit Benefit measurement Benefit tolerance +/- © Your Company UK Limited, 2012 Issue Date: xxxx Author: xxxx Document Status: xxxx 5
  • 6. Project Name: xxxx Customer Name: xxxx Document Number / Version Number: xxxx 9. Expected Dis-benefits Outcomes perceived as negative by one or more stakeholders. Dis-benefits are actual consequences of an activity whereas, by definition, a risk has some uncertainty about whether it will materialize. For example, a decision to merge two elements of an organization onto a new site may have benefits (e.g. better joint working); costs (e.g. expanding one of the two sites) and disbenefits (e.g. drop in productivity during the merger). Dis-benefits need to be valued and incorporated into the investment appraisal. Dis-Benefit Dis-Benefit measurement Dis-Benefit tolerance +/- © Your Company UK Limited, 2012 Issue Date: xxxx Author: xxxx Document Status: xxxx 6
  • 7. Project Name: xxxx Customer Name: xxxx Document Number / Version Number: xxxx 10. Timescales Over which the project will run (summary of the Project Plan) and the period over which the benefits will be realized. This information is subsequently used to help timing decisions when planning (Project Plan, Stage Plan and Benefits Review Plan). 11. Costs A summary of the project costs (taken from the Project Plan), the ongoing operations and maintenance costs and their funding arrangements. Level Estimate £ Actual £ Tolerance +/- Overall Project Costs Stage 1 Stage 2 Stage 3 (if applicable) Stage 4 (if applicable) 12. Investment appraisal Compares the aggregated benefits and dis-benefits to the project costs (extracted from the Project Plan) and ongoing incremental operations and maintenance costs. The analysis may use techniques such as cash flow statement, ROI, net present value, internal rate of return and payback period. The objective is to be able to define the value of a project as an investment. The investment appraisal should address how the project will be funded. 13. Major Risks Risk Id Description Impact Probability Risk Response © Your Company UK Limited, 2012 Issue Date: xxxx Author: xxxx Document Status: xxxx 7
  • 8. Project Name: xxxx Customer Name: xxxx Document Number / Version Number: xxxx 14. Supporting Information [Add here any supporting information, such as comments, charts, tables, documents or diagrams that will assist]. © Your Company UK Limited, 2012 Issue Date: xxxx Author: xxxx Document Status: xxxx 8
  • 9. Project Name: xxxx Customer Name: xxxx Document Number / Version Number: xxxx 15. Business Case Sections Omitted [Omitted section] [Omitted section] 16. Document Distribution Name Organization Role 17. Approvals Prepared By __________________________________ ([Job Title]) This document requires the following approvals Approved By __________________________________ ([Job Title]) __________________________________ ([Job Title]) Approval Date __________________________________ © Your Company UK Limited, 2012 Issue Date: xxxx Author: xxxx Document Status: xxxx 9