Using Social Media to Differentate

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This was presented in a talk I gave to Sales & Marketing Executives in Honolulu, HI. The topic was "Using Social Media to Differentiate." Visit our web site to get all the links and the full presentation - just search for "differentiate" at www.barefeetstudios.com.

Business Actualités & Politique Technologie

8 December 2009

Differentiate
What are you willing to do?

Roxanne Darling
@roxannedarling

People want to
connect, not be
manipulated
into buying.

Differentiate
by falling in love with your product.

Differentiate
by hanging out in new
neighborhoods.

See video on www.barefeetstudios.com
Search for "differentiate."
Over 4 million channel views

Will It Blend?

Differentiate
by understanding the new math.

Differentiate
by responding to your customers.
Get big bonus points for humor.

See video on www.barefeetstudios.com
Search for "differentiate."

David Jones, Blogger vs. $4B Microchip

Differentiate
by sharing before selling.

Differentiate
by sharing your insider knowledge.

See video on www.barefeetstudios.com
Search for "differentiate."

Johnson & Johnson

Differentiate
by supporting audience magnets.

Photo by Hawaii
on Flickr www.blubrry.com

Todd Cochrane • Blubrry

Differentiate
by blogging, podcasting, or YouTubeing.

See video on www.barefeetstudios.com
Search for "differentiate."

Gary Vaynerchuck Why wait?

Differentiate
by engaging with a broader
community.

See video on www.barefeetstudios.com
Search for "differentiate."

BeachWalks.tv on USS Nimitz

Differentiate.
Try something new.
Make mistakes.
Yes, people are
watching.
It's all good.

www.BareFeetStudios.com
Roxanne Darling www.BeachWalks.tv
@roxannedarling www.KnowHowCafe.com

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Using Social Media to Differentate

1. 8 December 2009 Differentiate What are you willing to do? Roxanne Darling @roxannedarling

2. Fear Greed Envy Sex

3. How does that feel?

4. People want to connect, not be manipulated into buying.

5. Participate. Listen. Share.

6. Differentiate by falling in love with your product.

7. @comcastcares

8. Differentiate by hanging out in new neighborhoods.

9. See video on www.barefeetstudios.com Search for "differentiate." Over 4 million channel views Will It Blend?

10. Sold $1M used computers in 6 mos

11. Differentiate by understanding the new math.

12. Mighty J Music

13. Kevin Kelly 1000 True Fans

14. Differentiate by responding to your customers. Get big bonus points for humor.

15. See video on www.barefeetstudios.com Search for "differentiate." David Jones, Blogger vs. $4B Microchip

16. Differentiate by sharing before selling.

17. ING Direct Café

18. Podcamp Hawai‘i

19. @equalman Social Media Revolution

20. Differentiate by sharing your insider knowledge.

21. See video on www.barefeetstudios.com Search for "differentiate." Johnson & Johnson

22. Differentiate by supporting audience magnets.

23. Photo by Hawaii on Flickr www.blubrry.com Todd Cochrane • Blubrry

24. American Express Meetup.com

25. Differentiate by blogging, podcasting, or YouTubeing.

26. Find Your New Media Voice

27. White House Live Stream

28. See video on www.barefeetstudios.com Search for "differentiate." Gary Vaynerchuck Why wait?

29. Differentiate by engaging with a broader community.

30. Ford on Flickr

31. See video on www.barefeetstudios.com Search for "differentiate." BeachWalks.tv on USS Nimitz

32. Differentiate. Try something new. Make mistakes. Yes, people are watching. It's all good. www.BareFeetStudios.com Roxanne Darling www.BeachWalks.tv @roxannedarling www.KnowHowCafe.com

Using Social Media to Differentate

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