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8 December 2009




Differentiate
What are you willing to do?




     Roxanne Darling
     @roxannedarling
Fear
Greed
Envy
 Sex
How does
that feel?
People want to
connect, not be
 manipulated
  into buying.
Participate. Listen. Share.
Differentiate
by falling in love with your product.
@comcastcares
Differentiate
  by hanging out in new
     neighborhoods.
See video on www.barefeetstudios.com
       Search for "differentiate."
        Over 4 million channel views

       Will It Blend?
Sold $1M used computers in 6 mos
Differentiate
by understanding the new math.
Mighty J Music
Kevin Kelly 1000 True Fans
Differentiate
by responding to your customers.
    Get big bonus points for humor.
See video on www.barefeetstudios.com
          Search for "differentiate."

David Jones, Blogger vs. $4B Microchip
Differentiate
 by sharing before selling.
ING Direct Café
Podcamp Hawai‘i
@equalman Social Media Revolution
Differentiate
by sharing your insider knowledge.
See video on www.barefeetstudios.com
       Search for "differentiate."

Johnson & Johnson
Differentiate
by supporting audience magnets.
Photo by Hawaii
on Flickr         www.blubrry.com


Todd Cochrane • Blubrry
American Express   Meetup.com
Differentiate
by blogging, podcasting, or YouTubeing.
Find Your New Media Voice
White House Live Stream
See video on www.barefeetstudios.com
          Search for "differentiate."



Gary Vaynerchuck Why wait?
Differentiate
 by engaging with a broader
        community.
Ford on Flickr
See video on www.barefeetstudios.com
          Search for "differentiate."


BeachWalks.tv on USS Nimitz
Differentiate.
Try something new.
  Make mistakes.
  Yes, people are
    watching.
   It's all good.


                     www.BareFeetStudios.com
  Roxanne Darling      www.BeachWalks.tv
  @roxannedarling    www.KnowHowCafe.com

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Using Social Media to Differentate