Presentation 1.1 of Reach Further's Four Weeks on Facebook course. Sign up here to undertake the full course: http://www.reachfurther.com/four-weeks-on-facebook

1. 1.1 Introduction to Facebook for
business
©Reach Further 2012
www.reachfurther.com

2. Why use Facebook for business?
• If Facebook were a country it would be
the 3rd largest in the world!
• One in 3 people you meet are on
Facebook
• Over half of UK pensioners are on
Facebook
Reason #1 – most of your customers will
be using Facebook – be where they are
©Reach Further 2012
www.reachfurther.com

3. Why use Facebook for business?
• People share their lives on Facebook –
they talk about brands – are they
talking about you?
• When a person decides to ‘like’ a
Facebook page of a brand or business,
every update of that page will appear
in their personal ‘home’ feed
• The average Facebook user has 130
friends on Facebook to talk to about
you!
Reason #2 – being on Facebook =
amplification of your message/brand
©Reach Further 2012
www.reachfurther.com

4. Why use Facebook for business?
• Facebook is a very immediate
communication tool – it is a place
people go to talk
• This is excellent if you want to
interact with customers, thanking
them for positive remarks and
dealing with complaints
Reason #3 – it can become a core part of
your customer service
©Reach Further 2012
www.reachfurther.com

5. Why use Facebook for business?
• Facebook is a place people go to have
fun and interact
• Facebook has an informal feel and you
can present the human side of your
business whilst keeping your main
website for professional purposes
Reason #4 – humanise your business
©Reach Further 2012
www.reachfurther.com

6. Why use Facebook for business?
• Having a presence on a social network
boosts your Google ranking
• You can connect your Facebook page
with your website, blog and other
social accounts
Reason #5 – boost your online visibility
©Reach Further 2012
www.reachfurther.com

7. Why use Facebook for business?
• Facebook has built in ‘insights’ for
pages
• You can identify exactly which things
you’ve shared on your page were the
most popular and with which type of
person by location, age and gender!
Reason #6 – measure your ROI
©Reach Further 2012
www.reachfurther.com

8. Reason #7 – it’s FREE!
Advertising and some apps cost money but setting up a Facebook page
and using it to reach your customers is absolutely free.
©Reach Further 2012
www.reachfurther.com

9. These are our top reasons for using Facebook for business:
1. It’s where your customers are
2. Amplify your message – reach more people
3. Use it for customer service
4. Humanise your business
5. Increase your online visibility
6. Measure your ROI
7. It’s FREE!
Jot down now as many reasons as you can for why YOU personally
want to use Facebook for business.
©Reach Further 2012
www.reachfurther.com

10. End of presentation 1.1
©Reach Further 2012
www.reachfurther.com

11. References
• Facebook 3rd largest country:
http://www.techxav.com/2010/03/19/if-
facebook-were-a-country/
• Half of UK pensioners on Facebook:
http://www.digitalspy.co.uk/tech/news/a339137
/more-than-half-of-uk-pensioners-use-facebook-
says-study.html
• 1 in 3 on Facebook & average user has 130
friends:
https://www.facebook.com/press/info.php?statis
tics
©Reach Further 2012
www.reachfurther.com

12. Image acknowledgements
1. Question Mark by Eleaf on Flickr
2. Megaphone by GarryKnight on Flickr
3. Thumbs up by .Reid on Flickr
4. Friends by Marion Doss on Flickr
5. Limited Visibility by I’m George on Flickr
6. Measure by Aussiegall on Flickr
7. Smiley faces by Snap® on Flickr
8. Think by Boetter on Flickr
©Reach Further 2012
www.reachfurther.com