The Importance Of Online Marketing

Chi-chi Ekweozor Managing Director RealFresh.TV Ltd www.realfresh.tv [email_address] The Importance of Online Marketing

[object Object],[object Object],[object Object],[object Object],www.realfresh.tv We Will Cover

www.realfresh.tv A Little Bit About Me

[object Object],[object Object],[object Object],[object Object],[object Object],www.realfresh.tv A Brief History

Real Fresh TV www.realfresh.tv ,[object Object],[object Object],[object Object]

www.realfresh.tv Once upon a time…

www.realfresh.tv There was only one way to market…

www.realfresh.tv Along came broadband Internet...

www.realfresh.tv And an incredible shift started to take place…

www.realfresh.tv Institutional Control Consumer Control

www.realfresh.tv The truth is…

www.realfresh.tv The future will only magnify this trend.

www.realfresh.tv The Lesson For Film Makers?

www.realfresh.tv Use the Internet

www.realfresh.tv It is (mostly) free

[object Object],[object Object],[object Object],www.realfresh.tv Chelsey: OMG!

www.realfresh.tv Chelsey: OMG! http://www.bebo.com/chelsey-omg

www.realfresh.tv Our Man Inside http://ourmaninside.com/

[object Object],[object Object],[object Object],www.realfresh.tv Our Man Inside

[object Object],[object Object],[object Object],www.realfresh.tv Gillian Lee Smith

www.realfresh.tv Gillian Lee Smith http://gilflingsdesigns.typepad.com/gilflings_designs/

[object Object],[object Object],[object Object],www.realfresh.tv Stephen Fry

www.realfresh.tv Stephen Fry http://www.stephenfry.com/

[object Object],[object Object],[object Object],www.realfresh.tv Sweet Mandarin

www.realfresh.tv Sweet Mandarin http://www.sweetmandarin.com/

A Beginner’s Guide To Social Media www.realfresh.tv

Social Media....? www.realfresh.tv

This is...a beginner’s guide to... all that? www.realfresh.tv

“ I Want Me Mum!” www.realfresh.tv

Hang on, it’s actually... www.realfresh.tv

That’s right, A... B... C... www.realfresh.tv

A: About You www.realfresh.tv

A: A bout You www.realfresh.tv ,[object Object],[object Object],[object Object]

B: Blog... later www.realfresh.tv

B: B log... later www.realfresh.tv ,[object Object],[object Object],[object Object]

C: Communicate www.realfresh.tv

C: C ommunicate www.realfresh.tv ,[object Object],[object Object],[object Object]

Now for the numbers... www.realfresh.tv

As in...1...2...3... www.realfresh.tv

1: 1 st Listen (then converse) www.realfresh.tv

2: “2” Do List (Make one) www.realfresh.tv

3: 3 Things You Must Avoid www.realfresh.tv ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Getting Started: Free blogging tools – wordpress.com blogger.com www.realfresh.tv Using Social Media

Embrace Web Video: Free video platforms – YouTube.com Vimeo.com www.realfresh.tv Using Social Media

www.realfresh.tv http://www.youtube.com/watch?v=b5AWQ5aBjgE Make An Impression

A Quote from Twitter: “The illiterate of the 21st century will not be those who cannot read & write, but those who cannot learn, unlearn and relearn” - Alvin Toffler posted by: @boris ( http://twitter.com/boris ) www.realfresh.tv

Thank You! http://twitter.com/realfreshtv @realfreshtv www.realfresh.tv

Credits www.realfresh.tv Beginner http://www.flickr.com/photos/tphoangviet/1028692511/ Social Media http://kristinaeichorn.files.wordpress.com/2008/08/social-media.jpg I'm an absolute beginner http://www.flickr.com/photos/horselatitudes/2973095769/ ABC_Godfrey_Crosby_Como http://www.flickr.com/photos/22195069@N03/2404378946/ i'll be your whatever you want http://www.flickr.com/photos/theoperamafia/2424626206/ Megaphone http://www.flickr.com/photos/lukedaduke/482643891/ The Computer Demands A Blog http://www.toothpastefordinner.com/032007/the-computer-demands-a-blog.gif Church Times Blog http://www.churchtimes.co.uk/52385 Who's The Dick Writing Comments On My Blog http://www.flickr.com/photos/laughingsquid/108474388/ Scott Beale / Laughing Squid

Credits www.realfresh.tv Color Addict http://www.flickr.com/photos/rideracelive/2993433094/ 032/365 "Are You Listening?" http://www.flickr.com/photos/elgraceann/2769081919/ The Hand Work Press Logo http://www.flickr.com/photos/mattborghi/339965705/ Free to dance http://www-tc.pbs.org/wnet/freetodance/images/free_dance_mainpic.gif How To Fold A T-Shirt (English)‏ http://www.videojug.com/film/how-to-fold-a-t-shirt-in-2-seconds-explained G enie out of bottle – http://deutsch.istockphoto.com/file_closeup/?id=977005&refnum=605526 Social Media – http://www.dallaswebservices.com/images/blog_images/social-media.jpg http://www.popgadget.net/images/charlottetangye_footprint.jpg

Credits www.realfresh.tv Multi-Platform Marketing – http://gregverdino.typepad.com/greg_verdinos_blog/2007/09/yall-know-that-.html Contagious: http://www.levidepoches.fr/ O pen Up: http://www.dallaswebservices.com/images/blog_images/social-media.jpg Cat watching Cat – http://www.flickr.com/photos/cloudzilla/50257242/

Credits www.realfresh.tv Links to Social Networking Sites on Slide #39 Digg - Social News - http://digg.com Flickr - Photo Sharing - http://flickr.com Twitter - Micro-blogging - http://twitter.com YouTube - Video sharing - http://youtube.com Upcoming - Event sharing - http://upcoming.org Last.fm - Social Music Sharing - http://last.fm Delicious - Social Bookmarking - http://delicious.com MySpace - Social Networking - http://myspace.com Technorati - Blog search & Networking - http://technorati.com Jaiku - Micro-blogging - http://jaiku.com Facebook - Social Networking - http://facebook.com MyBlogLog - Social Networking for Blogs - http://mybloglog.com Slideshare - Sharing PowerPoint Slides - http://slideshare.com

The Importance Of Online Marketing

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The Importance Of Online Marketing