7. Article
Blog Posts
Landing
Page
Core
Content Group
(White Posts
Paper)
Tweets
Video
Audio
8. Conversions
Sales, offer downloads, etc.
Engagement
Participating and/or listening to conversations
Traffic
Driving traffic to your site, i.e. landing page, hub page AND your office
Branding
Building awareness around your brand/product
14. STEP #1
Define your blogging objectives with
these six questions
1. Do you want to drive foot traffic to your
shop or office?
2. Do you want to increase sales or
generate leads?
3. Do you want to attract prospects in an
area outside of your local area? Do you
want to attract clients from overseas?
15. STEP #1:
Define your blogging objectives with
these six questions
4. Do you want to educate prospects and
customers on what you do?
5. Do you want to update your customers
about what’s going on with your
business?
6. Do you want to build a brand?
16. STEP #2:
Use PeopleBrowsr.com to get inside
your Blog Reader’s Head
RESEARCH IS THE KEY
TO CREATING SOLID
CORE CONTENT
36. STEP #6:
Share Great Photos and Videos
MAKE SURE IT IS THE
RIGHT PHOTO OR VIDEO!
37. STEP #7:
Audit Your Content (frequently)
THINK OF YOUR CONTENT AS A
LIVING THING THAT NEEDS
LONG-TERM CARE RATHER
THAN SOMETHING IN A MUSEUM
THAT COLLECTS DUST.
38. STEP #7:
Audit Your Content (frequently)
1. Check Your Links!
2. Still Pointing to Relevant Pages?
3. Is My Content Redundant,
Outdated, or Trivial?
4. If This Article was read TODAY,
would it come off as you
intended?
39. 3 Tips on How to USE A BLOG
to promote your business
1. Have a HAPPY CLIENT write
a “guest blog post” about
their experience with your
company
40. 3 Tips on How to USE A BLOG
to promote your business
2. Include VIDEO CONTENT that
supports a core value of your
business. (You can create this
or find an existing video on
YouTube)
41. 3 Tips on How to USE A BLOG
to promote your business
3. Talk about and PROMOTE
other businesses that either
you or your clients think are
great (and ask for similar
recognition when appropriate)
43. Dan Fowler
New Media Marketing Specialist
danfowler@redriverpro.com
866-595-1889
FOLLOW ME ON:
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www.linkedin.com/in/danfowler
www.ustream.tv/redriverpro