28. Field research
• Target group
• Automotive and
Agri
• Food & Packaging,
Electronics
handling industry
29. Field research
• Target group
• Automotive and
Agri
• Food & Packaging,
Electronics
handling industry
• Water, waste water
and Biotech/
Pharmaceuticals
industry
32. Field research
• Structure Trainings
Competition
• ROVC: Focuses more on
theatrical part, low prices
• •
SMC: Less practical
trainings, copy what Festo
does and offer
33. Field research
• Structure Trainings
Competition
• ROVC: Focuses more on
theatrical part, low prices
• •
SMC: Less practical
trainings, copy what Festo
does and offer
• Roxroth Bosch:Offers e-
learning, more information
36. Field research
• Unique about Festo
•
Wide range of trainings with
high quality
•
Concentrate on both
practical and theoretical parts
37. Field research
• Unique about Festo
•
Wide range of trainings with
high quality
•
Concentrate on both
practical and theoretical parts
•
Use of different equipments
as they are leading supplier
38. Field research
• Unique about Festo
•
Wide range of trainings with
high quality
•
Concentrate on both
practical and theoretical parts
•
Use of different equipments
as they are leading supplier
•Steps by the office or home of
the customer.
46. Field research
• Participants go
away
• High Price
• Long duration
training
• Not flexible with
starting date
• Unclear website
47. Field research
• Participants go
away
• High Price
• Long duration
training
• Not flexible with
starting date
• Unclear website
• Not enough
laguage options.
52. Marketing campaign
• Online advertising
• Search engine
optimaization (SEO)
• Online Public Relations
• Newspaper and
magazines in the
Netherlands
53. Marketing campaign
• Online advertising
• Search engine
optimaization (SEO)
• Online Public Relations
• Newspaper and
magazines in the
Netherlands
• Social media
Optimalization
59. Recommendations
• Built brand value
• 80% sales = 20%
customers
• Customer
communications
• Create a event
• Why do customers
leave
60. Recommendations
• Built brand value
• 80% sales = 20%
customers
• Customer
communications
• Create a event
• Why do customers
leave
• Promotion through
social media