How we're bringing the story of hard-working entrepreneurs who are working their way out of poverty to our supporters.

1. Standing Next to a Mountain: Approaching Poverty with Reuben Thiessen Opportunity International [email_address] @reubenthiessen

2. Poverty's Solution: Transformational Microfinance

3. Problem: Explaining Microfinance can be complicated.

4. Build the Connection Challenge: Connecting donors to the transformational stories that are happening every day in the field.

6. Make it easy to share “ Product” established, now we can extend it to sell Gift Cards.

7. Creative Further Engagement Extending the functionality of Gift Cards, adding a place to share with the world. The Global Opportunity Quilt

8. Takeaways Website drives down the cost of one-to-one interactions with our supporters, doesn’t “replace relationship” Deepens supporter engagement – helps supporters fundraise for us. Storytelling is so important, using technology to unlock these great stories from the field.