Presentation to Webster University Business School on convergence of social, local and mobile platforms.

1. So LO MO What every business needs to know about new marketing Strategy Ralph Sherman @ Madison2main

2. Social-local-mobile Term first coined by John Doerr, famed internet start-up investor at Kleiner Perkins Caufield & Byers. Describes the major levers in building successful businesses in the next decade.

3. Drivers of SO-LO-MO Social Networks: Inter-dependent Communities of Interest Main Street: Local, Shared, Accountable Media Smartphones Instant Empowerment & Scale

4. SOCIAL: Participation Juggernaut 60 seconds of Social Media sharing— constant conversation is changing behavior, “democratizing” brands, consideration and purchasing.

5. Apps Transforming Purchase Behavior—Not just eyeballs but sales

6. Local: New Media is new “point of Sale” Old Media: Awareness (Reach) Attitude (Brand) Action (Push- Not Interactive) New Media: Shared (Targeted) Rated (Trusted) Anywhere (Interactive) “Participating” “Broadcasting”

7. Local: Enablement/Activation tools growing Tech Device Penetration & Expanded Demographics: Smartphones everywhere and people who know how to use them Apps That Make Money: Many more proven models for monetizing search, visits and clicks QR (Quick Response) Codes: Scan for “real-time” info and options (e.g., compare, share, activate) Targeted Data: Sites getting better at capturing, packaging and selling detailed customer data

8. Mobile: More Than just phones

9. Mobile: Usage Behavior is changing

10. Mobile: Everyplace is a Retail storefront Square Credit Card Reader

11. Mobile: FB As Your Virtual Store (And someone is Always There)

12. Mobile: Integration Point For New marketing Strategy

13. Mobile: Superman of Accountable Media

15. “Real-time” is a powerful consumer and seller “button”

16. Referral, testimony remains a powerful driver for B2B and B2C marketing—new media dramatically expands its value

17. Smartphone penetration is rapidly reaching the “tipping point”– content and app innovation is just beginning