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So lo mo m2m webster oct 6_2011

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Madison2Main
Madison2Main

Presentation to Webster University Business School on convergence of social, local and mobile platforms.

BusinessActualités & Politique
1  sur  15
So LO MO What every business needs to know about new marketing Strategy Ralph Sherman @ Madison2main
Social-local-mobile Term first coined by John Doerr, famed internet start-up investor at Kleiner Perkins Caufield & Byers. Describes the major levers in building successful businesses in the next decade.
Drivers of SO-LO-MO Social Networks: Inter-dependent Communities of Interest Main Street: Local, Shared, Accountable Media Smartphones Instant Empowerment & Scale
SOCIAL: Participation Juggernaut 60 seconds of Social Media sharing— constant conversation is changing behavior, “democratizing” brands, consideration and purchasing.
Apps Transforming Purchase Behavior—Not just eyeballs but sales
Local: New Media is new “point of Sale” Old Media: Awareness (Reach) Attitude (Brand) Action (Push- Not Interactive) New Media: Shared (Targeted) Rated (Trusted) Anywhere (Interactive) “Participating” “Broadcasting”
Local: Enablement/Activation tools growing Tech Device Penetration & Expanded Demographics: Smartphones everywhere and people who know how to use them Apps That Make Money: Many more proven models for monetizing search, visits and clicks QR (Quick Response) Codes: Scan for “real-time” info and options (e.g., compare, share, activate) Targeted Data: Sites getting better at capturing, packaging and selling detailed customer data
Mobile: More Than just phones
Mobile: Usage Behavior is changing
Mobile: Everyplace is a Retail storefront Square Credit Card Reader
Mobile: FB As Your Virtual Store (And someone is Always There)
Mobile: Integration Point For New marketing Strategy
Mobile: Superman of Accountable Media
So-lo-mo: Conclusions ,[object Object]
“Real-time” is a powerful consumer and seller “button”

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So lo mo m2m webster oct 6_2011

  • 1. So LO MO What every business needs to know about new marketing Strategy Ralph Sherman @ Madison2main
  • 2. Social-local-mobile Term first coined by John Doerr, famed internet start-up investor at Kleiner Perkins Caufield & Byers. Describes the major levers in building successful businesses in the next decade.
  • 3. Drivers of SO-LO-MO Social Networks: Inter-dependent Communities of Interest Main Street: Local, Shared, Accountable Media Smartphones Instant Empowerment & Scale
  • 4. SOCIAL: Participation Juggernaut 60 seconds of Social Media sharing— constant conversation is changing behavior, “democratizing” brands, consideration and purchasing.
  • 5. Apps Transforming Purchase Behavior—Not just eyeballs but sales
  • 6. Local: New Media is new “point of Sale” Old Media: Awareness (Reach) Attitude (Brand) Action (Push- Not Interactive) New Media: Shared (Targeted) Rated (Trusted) Anywhere (Interactive) “Participating” “Broadcasting”
  • 7. Local: Enablement/Activation tools growing Tech Device Penetration & Expanded Demographics: Smartphones everywhere and people who know how to use them Apps That Make Money: Many more proven models for monetizing search, visits and clicks QR (Quick Response) Codes: Scan for “real-time” info and options (e.g., compare, share, activate) Targeted Data: Sites getting better at capturing, packaging and selling detailed customer data
  • 8. Mobile: More Than just phones
  • 10. Mobile: Everyplace is a Retail storefront Square Credit Card Reader
  • 11. Mobile: FB As Your Virtual Store (And someone is Always There)
  • 12. Mobile: Integration Point For New marketing Strategy
  • 13. Mobile: Superman of Accountable Media
  • 14.
  • 15. “Real-time” is a powerful consumer and seller “button”
  • 16. Referral, testimony remains a powerful driver for B2B and B2C marketing—new media dramatically expands its value
  • 17. Smartphone penetration is rapidly reaching the “tipping point”– content and app innovation is just beginning
  • 18.