Social Media 101. Breakfast talk at Sheeba - Business Women's Association AT Hyatt Regency Hotel, Rosebank, Johannesburg

1. SOCIAL EXCHANGE IN A CONNECTED WORLD
http://twitter.com/#!/rickjoubert / http://twitter.com/#!/gloriaruhrmund /
http://twitter.com/#!/YonderMediaZA

2. MAP OF THE CONNECTED WORLD

3. WHY SOCIAL NETWORKING?

4. “In just 5 years— less than a blip in a
blink in human history— social media
has grown from one of the most
reductive, bone-headed inventions to
one of the most critical vessels of
social enlightenment the world has
ever seen. “Malcolm Gladwell

5. http://www.deathandtaxesmag.com/48757/china-bans-the-word-egypt-social-media-grows-up/

6. http://www.wired.co.uk/news/archive/2011-02/01/google-voice-to-tweet-for-egypt

7. WHAT ARE THESE SOCIAL
NETWORKING PLATFORMS?

8. SA
80 000
User Stats
Micro-blogging 14 million
(160 characters)
924 000
Business Networking
Free Instant Chat
3,2 million
Connect & Share
(Personal)
GR

9. WHAT DOES IT MEAN TO US
AS INDIVIDUALS?

10. Personal Brand building:
The Individual as a broadcaster

11. Personal Brand building:
The Power of the Tweet

12. Personal Brand building:
Relevant Channel
Integrated Twitter
Integrated
Integrated Blogs Recommendations
Slideshows

13. WHAT DOES IT MEAN FOR
BUSINESS?

14. Communication
The people formerly known as the Audience
The Dandillion Effect: The audience with audiences
redefines the living room.

15. Reputation
Can be built and
Can be Broken!!
http://www.youtube.com/watch?v=5YGc4zOqozo

16. Research & Development
Your customer
leads Innovation

17. Social Shopping
http://www.youtube.com/watch?v=zZ-rTseVwes

18. What Else does SN do well?
Customer Retention
Reduced cost of
Retention through
conversation
Social = Lead Generation
Trusted
Referrals

19. GO SOCIAL

20. Prepare your Business
for Social Exchange
• Be Proactive, Not Reactive
• Be a Program Manager, Not Evangelist
• Educate Your Business Units
• Be an Enabler
• Transcend Marketing
NB: Social Media is NOT a campaign, it’s a
COMMITMENT!!!

21. Facebook – Social Best Practice

22. Twitter - Social Best Practice
Relevant to
customer buying
patterns

23. YouTube - Social Best Practice
http://www.youtube.com/user/tippexperience

24. THANK YOU
http://www.facebook.com/#!/pages/Yonder-Media/115993698465801
http://twitter.com/#!/YonderMediaZA