Core Objective: Build an understanding of Mobile VAS value chain Develop negotiation ability for large deals through a case study close to real life scenario & there by creating a deal structure (with regard to Mobile VAS space) All the session will be interactive; The speaker will motivate students to think wide and deep Speaker will use generic and real life examples for students to relate with the topic Slide notes on the knowledge sharing sessions will be provided Life-time free email support for solving any doubts related to Mobile VAS world Free email & SMS newsletter subscription for all the participants. For more information, contact us at info@iwillstudy.com

1. Understanding
of Mobile VAS
Value Chain &
Negotiation
Ability
Event Proposal
This document proposes “Mobile VAS Value Chain &
Negotiation Ability” Seminar/workshop content
description and methodology used for industry-driven
knowledge impartment by iWillStudy.com.
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Mobile VAS Value Chain & Negotiation Ability - Proposal Document from iWillStudy.com Page 1

2. About iWillStudy.com
iWillStudy.com organizes multiple managerial and technical seminars, workshops, conferences
and training programs in different management and engineering colleges across India. We strive
to bridge the gap between industry and academia. We connect students with industry
professionals and provide exposure and new opportunities by creating an interactive environment
in colleges.
Introduction
With an objective of grooming students through interactive learning; iWillStudy.com proposes a
series of workshops and seminars for your college. This document includes overview of content,
speaker profile and commercials for the workshops.
Speaker Introduction
Mr. Aneesh Shrivastava, (Business Development Manager, Yahoo India)
Aneesh is an experienced Product and Partnership professional. He is currently a part of Yahoo
nd
(this is his 2 tenure with Yahoo) and responsible for content and platform alliances for India.
In his career path he has been responsible for 360 degree product management, partnership
evaluation, negotiations and GTM strategies. His learning and experience graphs includes brands
like Hutch (Product Management); Yahoo (Product Management and Business Development)
and Reliance Big Entertainment (Product Management) . He has also voluntarily helped start ups
in mobile industry in shaping their strategies and business models. He is holding a Diploma in
Electronics from Centre for Electronics Design & Technology of India (an R&D institute under
Govt of India- now Doeacc); Telecom Engineering graduate and an alumni of Symbiosis Institute
of Telecom Management (2003).
Reference: http://in.linkedin.com/in/mailaneesh
Scope of Work
Following is the scope of work entailed in the conduction of the proposed event:
 The entire session will be covered in two parts:
o Knowledge Sharing session
o Interactive and Mentoring session
Mobile VAS Value Chain & Negotiation Ability - Proposal Document from iWillStudy.com Page 2

3. Content
Preface:
Indian Mobile market is the top growing mobile market in the world with 700 Million (approx)
subscribers (next only to China). The market is adding 15-18 Million subscribers every month &
always been in news for multiple reasons always. With the changing regulatory scenario,
technology advancements and declining ARPU (Average Revenue per User) –the business of
value added service is having new game rules and the same shall be further refined to meet the
objective of all players. Mobile phones are going to become preferred access mechanism for
content soon.
The Indian mobile VAS space is pegged to be around 12,000 crores for 2010 (up from Rs 2850
crores in 2006).
Total employment in this sector will be reaching up to 10.3 million in 5 years. Telecommunication
will be amongst the Top 3 growth drivers of the economy by 2015
Core Objective:
 Build an understanding of Mobile VAS value chain
 Develop negotiation ability for large deals through a case study close to real life scenario
& there by creating a deal structure (with regard to Mobile VAS space)
 All the session will be interactive;
 The speaker will motivate students to think wide and deep
 Speaker will use generic and real life examples for students to relate with the topic
 Slide notes on the knowledge sharing sessions will be provided
 Life-time free email support for solving any doubts related to Mobile VAS world
 Free email & SMS newsletter subscription for all the participants.
Mobile VAS Value Chain & Negotiation Ability - Proposal Document from iWillStudy.com Page 3

4. Agenda:
Understanding of mobile VAS chain
 Roles of each entity and Value and alliances formed
 Involved engagement models and typical Revenue splits
Session on negotiations
 Key differences between bargain and negotiation
 Thumb rules and best practices
Case study
The above two sessions will be interactivity based and targeted towards building interest for a
case study close to real life scenario (an MSP and Telecom mobile partner alliance). This will
include entire negotiation between two teams formed and live negotiation carried out under
direction and moderation of the speaker. The session will conclude with arriving of a standard
term sheet of the alliance.
Commercials
Cost & Payment:
There will be a onetime fixed entry fees cost payable by participants. The cost is dependent on
estimated time; addressable participants and other direct expenditures born by
by iWillStudy.com for delivering the scope of work under this proposal. To be discussed.
Mobile VAS Value Chain & Negotiation Ability - Proposal Document from iWillStudy.com Page 4