4. Definition
An event can be defined as “something
that happens at a given time and place.”
It can also be defined as a “consequence,
effect or outcome.”
An event is just that – a planned outcome
or a consequence of planning.
7. Event Clusters
High Cluster – Gauteng, Western Cape &
Kwazulu-Natal
Medium Cluster – Eastern Cape,
Mpumalanga & North West Province
Low Cluster – Free State, Northern Cape &
Limpopo
8. Event Sectors
Sports Political
Professional / Amateur Rallies / Inaugurations
Private Business & Trade
Weddings / Reunions Trade Shows / Exhibitions
Cultural Recreational
Festivals / Parades Sports & games / Fun
Educational Arts & Entertainment
Seminars / Workshops Concerts / Award
Ceremonies
13. Benefits of events
Benefits to the guests:
•Education and information
•Tangible guest experience – all five senses
Benefits to the destination:
•Unique local atmosphere
•Added attraction as a tourist destination
14. Benefits of events
Benefits to the sponsor:
•Fulfillment of sales and marketing objectives
•Face-to-face engagement with customers
Benefits to the event owner:
•Return on investment (ROI) and profit
•Platform for discussion and negotiation
17. Characteristics of an Event Manager
•Organisational ability
•Attention to detail
•Strong character
•Nerves of steel
•Decision-making ability
•Good communication skills
•A people’s person
18. Characteristics of an Event Manager
•Creativity
•Flexibility
•Tact
•Leadership quality
•Good Time Management
19. Summary
• Definition of an event
•Attributes of an event
•Identification of Event Clusters in SA
•Event Sectors
•Benefits to Event Role Players
•Role and Responsibilities of a Manager
•Characteristics of an Event Manager
20. References
• Dimitri Tassiopoulos. 2010. Events
Management: A developmental and
managerial approach. Juta
• Contact Publications:
www.contactpub.co.za/CG/Publication_.htm
allisondumont@gmail.com
