Keynote presentation in Computerworld seminar on Data Centres. May 2010

1. Malaysia:The Global Data Centre of Excellence Rob Cayzer, Director – Business and Market Development, MDeC

2. Once Upon a Time, MSC Malaysia was about getting ready for investors

3. Once Upon a Time, MSC Malaysia was about getting ready for investors But that was so 15 years ago

4. World-Leading Malaysian Technology eGov Finance Security Comms

5. Malaysian Creativity:Your Imagination. Our Playground

6. Leadership in Malaysian Outsourcing: Expertise Trusted Globally High ValueService Energy High Tech Finance

7. The SSO wave continues to growRide It USD 2 trillion business opportunity That is RM 6,400,000,000,000

8. What is RM 6,400,000,000,000? Nine timeslarger than Malaysia’s GDP

9. What is RM 6,400,000,000,000? Double the global Islamic finance assets Over a hundred times more employees

10. What is RM 6,400,000,000,000? Three times larger than the computer hardware industry

11. Malaysia is a Recognised Global Leader Top 3 in the World Emerging as Leader Global Data Centres

12. What is Causing this Growth? Global Service Sector Revolution Optimise Cost and Efficiency Commoditisation of Best Practices World Trade Barriers are Cracking

13. Context: Development of Global Outsourcing Industry The Beginning Preconception: The Rise of Japan Effect: Focus on Services Sector and IT Conception: The Rise of Information Technology Effect: The Rise of Outsourcing Awakening: The Rise of Global Telecommunications Effect: The Rise of Offshoring, Tapping “quick-win” talent pools

14. Context: Development of Global Outsourcing Industry Moving into First Gear Moving up: Commoditisation of best practices Effect: Rise of value based sourcing Current Horizon: Commoditisation of IT and communications Effect: Rise of service automation (aca Cloud/web2.0)

15. Context: Development of Global Outsourcing Industry Moving into Second Gear (beyond the Horizon) Mainstream: Global commoditisation of outsourcing SLAs Effect: Blurring of outsourcing and traditional services World is Not Flat: Significant growth in emerging markets Effect: Migration of human capital to the East

16. Context: Development of Global Outsourcing Industry Further On Full Service Automation Obsolescence and Disappearance of the “classic” outsourcing Industry

17. Context: Development of Global Outsourcing Industry Wealth Equitisation Shifting financial and human capital to markets that generate wealth

18. Context: Development of Global Outsourcing Industry Wealth Equitisation in Action Now 1980: General Electric had 405,000 employees, $22.5 bil revenues. Most employees were based in USA.

19. Context: Development of Global Outsourcing Industry Work Rebalancing Moving jobs to markets with more efficient resources

20. Impact for Malaysia As the New Economic Model accelerates, competitiveness pressure will lead to more cost pressure and war for talent and resources

21. Impact for Malaysia Zero sum, Me Too, Domestic Only businessesto be replaced by firms able and willing to be part of regional and global business community

22. Impact for Malaysia Ability and willingness to createBest Practiceswill determine your business’s fate

23. Role of Data Centres The Innovation Sponge

24. Data Centre of Excellence Concept

25. Key Principles Excess or JIT Capacity Infrastructure Support hybrid architectures. Integrate hybrid applications Configurable by business users and customers Data Centre of Excellence Concept Align MIS Architecture with your Business Architecture

26. International Leaders

27. International Leaders

28. International Leaders

29. International Leaders The best HR BPO player in Asia The leader in Asian customer management Some winners of: Asia's Leading e-Fulfilment Solution Provider Top 10 Service Provider in Asia (GS100)

30. Summary Be a player in the Global Innovation Revolution, not its victim Adopt the New Economic Model

31. Summary Employ Global Data Centre of Excellence Concept Create the Ultimate Innovation Sponge

32. Summary Be The Best. Use the Best Look seriously into Malaysian Solutions

33. Go Global! The world is waiting for Malaysian Solutions