1. PROPOSAL ON NEW WEB DESIGN:
AUDIO WIRE
By Online
Experience
Ar vid Mukherjee, Co -Director
Robin Jager, Co -Director 23-12-2011
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2. CONTENTS
 Current sales data
 Problem analysis
 Recommendations
 Fur ther improvements
 Expected sales data
 Summar y
 Q&A
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3. CURRENT SALES DATA
Sales Browsing only
23% Returning
customers
49%
One-off customers
17%
User
11% abandonment
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4. PROBLEM ANALYSIS
- High abandonment rate
- Layout and design
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5. ABONDONMENT RATE
- Irritating navigation
- Registration
- Difficult check-out process
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6. LAYOUT AND DESIGN
- Pictures
- Copywriting
- Lack of product information
- Unattractive overall appearance
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7. RECOMMENDATIONS
-
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8. RECOMMENDATIONS
- Fixed navigation buttons
- Improved searching process
- New copywriting with detailed information
- No compusor y registration
- Simplified check-out process
- High-quality pictures
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9. FURTHER IMPROVEMENTS
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10. FURTHER IMPROVEMENTS
- Search Engine Optimization and social media
- Special offers
- Improved usability
- User ratings/recommendations
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11. SEO AND SOCIAL MEDIA
Matt Cutts, web design consultant Online Experience
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12. SEO AND SOCIAL MEDIA
- Implementation of social networks
- Social media will improve SEO
- SEO leads to higher visitor rates
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13. SPECIAL OFFERS
- Premium membership
- Seasonal offers
- Discounts on major orders
- Newsletter
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14. IMPROVED USABILITY
- Different currencies
- Suggestions of alternative products
- Compare function
- Single page check-out
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15. USER RATINGS/RECOMMENDATIONS
- Users are able to rate products
- Users can write recommendations
- DJ/producer reviews
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16. 16

17. EXPECTED SALES DATA
Sales
6%
Returning
customers
34%
One-off
30% customers
Browsing only
Abandonment
rate
30%
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18. SUMMARY
- Simplification
- Social media
- Attractiveness
- Customer relations
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19. THANK YOU FOR YOUR
ATTENTION
Any questions?
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