The document provides guidance on effectively using social media for business purposes. It discusses developing a social media plan and strategy, choosing appropriate platforms, managing content, building relationships, focusing on quality over quantity, and measuring return on investment. Key recommendations include listening to customers, empowering employees, and making social media an integrated part of the company culture.

1. By : Robin Low SOCIAL MEDIA in a nutshell

11. KNOWLEDGE

14. The “ satisfaction effect ” Source: http://www.churchofthecustomer.com

15. Attention Engagement The new paradigm

16. know what you want to accomplish Develop a social media marketing plan for a specific goal or purpose. This will help you pick which site to use and how to measure success.

17. decide on purpose of social media and company’s position Social media is not a pure sales medium, decide on what you company would want to use it for. Your social media presence is more for online branding, educating your customers and engaging the public.

18. decide on which platform to use There are many different social media platforms to use, which one fits your company best? Find where your niche and audience are located and which platforms they are on and engage them there. Tip: Engage in 3 – 4 platforms. Cross marketing between the platforms creates multiple touch points.

19. decide on how your social media will be managed Who will be in charge of the Twitter account and Facebook Pages? Find out the rules needed for management to be comfortable. Find different roles for people with different comfort levels and skill sets.

20. develop social media policies Decide on what can be said and what can’t be said and integrate it into your HR policies. Set up staff training around your social media policy to create awareness amongst all staff.

23. be consistent Consistency is key. Allocate a few hours a week to monitor your social media progress. Consistently be part of a community, not there only to market products. Participate in conversations and do not leave conversations you started.

25. respect copyright and reference source There are codes and ethics you need for follow, and in social media, there is no exception. Referencing source, adding links adds credibility to your blogs.

35. “ A direct result of not tying activity to an end game, the ability to know what it is we want to measure before we engage. Doing so, allows us to define a strategy and a tactical plan to support activity that helps us reach our goals and objectives.” -- Brian Solis, author and principal of the FurtureWorks agency measuring ROI

37. Participate If you regularly ... your profile is: blog, podcast, tweet Creator write reviews, post replies Critic tag objects, use RSS Collector update your profile Joiner read blogs Spectator do none of the above Inactive

38. Find Comfort Zone Profile Example Goal Tools Creator amplify word of mouth blogs Critic product development wikis Collector market research RSS Joiner public relations social network Spectator canary in the coalmine brand monitoring Inactive getting started search

39. digital footprint Internet users are becoming more aware of their digital footprint Most internet users are not concerned about the amount of information available Most do not take steps to limit that information Fully 60% of internet users say they are not worried about how much information is available about them online Majority of online adults (61%) do not feel compelled to limit the amount of information that can be found about them online. 2008 PEW RESEARCH CENTER

41. why should you be concerned? HR departments, recruiters, universities are searching the Internet when you Interact with them. They're looking to: a) validate what your actual resume said b) learn more about you … in a non office environment In effect, every job seeker of the future will be not unlike a political candidate. Hopefully their closets are squeaky clean, and if not, devise strategies to address it. GOOGLE is a very common tool! In essence, your digital footprint is your resume.

42. why should you be concerned?

49. dynamics of social media (cont) 2. Collapsed Contexts. Connected to this is the collapsing of contexts. In choosing what to say when, we account for both the audience and the context more generally. Social media brings all of these contexts crashing into one another and it's often difficult to figure out what's appropriate, let alone what can be understood. 3. Blurring of Public and Private. Finally, there's the blurring of public and private. These distinctions are normally structured around audience and context with certain places or conversations being "public" or "private." These distinctions are much harder to manage when you have to contend with the shifts in how the environment is organized.

52. making social media part of your work life RSS widgets desktop apps

53. Twitter: dmediaacademy Blog: http:// digitalmediaacademy.blogspot.com / Facebook: http://www.facebook.com/digitalmediaacademy Try out social media There is nothing to be afraid of