4. Mobile Learning, defined
At TELUS, we define
Mobile Learning as
“Learning through
Mobile devices using
Mobile features.”
the courage to
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5. Mobile Learning Opportunities
Sustainability
Application of
Learning
Blended
Format
Mobile Learning Features
Final
Assessments
and Application
of Learning
Communications
Mobile Technology
Implementation
Traditional
Format
the courage to
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6. Mobile Learning in Action
Scanned-released
1
On-demand
Geo-tagged smartphone
Time-released
2
3
7
the courage to
4
Incentive badges
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6
5
7. Understanding Mobile
Likely to be with user
Personal
Universal alerting device
Potential location awareness
Great for short bursts of info
the courage to
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10. Going Mobile
Alignment
with organization’s
business goals
Compelling
business need or
problem
Learning
or performance need that
mobile can support
Context
so mobile technology can
have an impact with users/learners
Content
that fits the use case
the courage to
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11. How to Link Current and Future
Learning Opportunities for Mobile Delivery
Course A
• ———
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• ———
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• ———
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• ———
the courage to
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Course B
• ———
———
• ———
• ———
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• ———
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Course C
• ———
———
• ———
• ———
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• ———
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12. Examples of Current Mobile Learning
Initiatives at TELUS Developed in Partnership
with Klick Learning Solutions
Mobile
Survey Platform
Technician
Mobile
Support Application
Learning Platform
the courage to
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13. Mobile Survey Platform
the courage to
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Goal: Develop a means of
delivering surveys via mobile
devices to increase response
rates, beginning with the TELUS
new hire survey
Solution: Klick Learning
Solutions has built a Mobile
Survey Platform which has
removed access barriers and
allowed for any-time completion
across a variety of mobile
devices (iPhone, Android,
Blackberry, etc.)
14. Technician Support Application
the courage to
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Goal: Provide the more than
1,500 TELUS technicians with an
additional set of tools to improve
service time and customer
satisfaction.
Solution: Through the use of
mobile technologies, Klick
Learning Solutions is putting
essential training content in the
hands of TELUS technicians,
allowing them instant access to
resources and support materials.
15. Mobile Learning Platform
the courage to
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Goal: Develop a mobile learning
platform to enhance the way we
train our in store team members
and increase our content delivery
time.
Solution: Klick Learning Solutions
is working with TELUS to develop
a mobile application for Android
and iPhone platforms that will
instantly deliver product
courseware in a quick and
innovative manner.
16. Considerations for Developing
Your Own Mobile Learning Strategy
Technology
Learning
Text linked to LMS – possibly use
Buzz., Used to send links and
progress reports
New build
Videos linked to LMS – used to
introduce a learning nugget,
provide quick tips & tricks, etc
Existing and new
build
Surveys linked to existing
Learning Management System
(LMS). Used for assessment
purposes.
Possibly existing
but would need
new build or
redevelop
existing
assessments
Audio broadcast. Used to
provide new content, interview
people, hear how a message
sounds (ex. How to respond to a
client complaint using our call
response structure)
the courage to
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New build
Technology
Stories, Scenarios used for
simulations, case studies,
additional reading
Learning
Current class
content or New
build
Geo tagging used for locationpush-based learning nuggets
New build
Time-Based learning nuggets
New build from
existing material
Scanner based learning
nuggets (QR Codes, Bar
Codes)
New build from
existing material
Badging for incentive and
achievement purposes
New build
17. Considerations When Linking
Mobile Strategy to Corporate Goals
Research
Requirements
Governance
Technology
Data
Security
Device
User
experience
Compliance
the courage to
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18. Strategy Challenges
Lack of money
Security concerns
Technology issues
Adaptability
the courage to
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19. The Future of Mobile
•First personal mass media
•Permanently carried medium
•Always-on mass medium
•Built-in payment mechanism
•Available at the point of creative inspiration
•Accurate audience measurement
•Captures the social context of media
consumption
the courage to
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20. The Evolution of Mobile Learning
Everything is a computer
Everything is networked
Location based learning
Augmented reality
Tin Can API
Artificial intelligence
comes of age
the courage to
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22. Key Questions to Consider
1.
What are some of the challenges and considerations that need
to be considered when selling mobile learning?
2.
How does mobile learning fit into our existing curriculum?
3.
What infrastructure, decisions, need to be examined for mobile
learning requirements?
4.
How can we address adoption challenges?
5.
At what speed are we ready to launch a mobile learning
initiative?
6.
What kinds of financial impact will it have on our organization?
7.
How can we capitalize on mobile learning to leverage the
learning we already have invested in our organization?
the courage to
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Welcome Attendees
Introductions – Robin Yap and Phil Speed
Robin:
This is the learning curriculum as we know it.
Discuss each bucket
The opportunity for Mobile learning exists in all but the face-to-face environment
http://www.cognitivedesignsolutions.com/ELearning/BlendedLearning.htm
Robin:
Mobile learning, defined
Reference: Wang, R., Wiesemes, R., & Gibbons, C. (2012) Developing digital fluency through ubiquitous mobile devices: Findings from a small-scale study. Computers & Education, 58 (1), 570-578. http://dx.doi.org/10.1016/j.compedu.2011.04.013
Robin:
At TELUS, we have three opportunities for incorporate mobile learning technologies:
Traditional format of learning – we can use mobile learning as a method of sustaining the learning between face-to-face classes and before application of the learning
Blended Learning format where mobile learning features can be incorporated throughout the various learning activities up to the application of learning
Communications where mobile technology can be incorporated before implementation of what is being communicated
Robin:
One of the many examples mobile learning can be incorporated into an existing learning program.
Phil:
Phil:
Phil
Phil:
Reference: to content on slide ASTD.com
Identify the real need for implementing mLearning
Assess cultural readiness
Stakeholder commitment/buy-in
Design to suit user’s real context – it is the learner who is mobile
Adopt a strategy that works for your setup (may be trial and error)
Plan some quick wins:
Make mobile site more compatible
Turn on the mobile version of your LMS
Try a small app or blog for sharing updates
Try it with a Sales Team
Phil
Robin:
Phil:
Mobile Survey Platform
The mobile survey platform is being developed to resolve a situation of low response to the new hire surveys by TELUS retail team members. Retail team members had difficulty in responding to the survey as the desktop computers within the retail environments were often behind restrictive firewalls which prevented access to the surveys. The mobile survey solution provides the following advantages:
Potential for greater response from retail team members: remove the barriers preventing access
Ease of access for team members: complete the survey when convenient without being restricted to computer access
Uptake: Has increased by 300% since the survey was implemented.
Technical Specs:
Developed using HTML with a SQL database
Survey is accessible on both desktops and mobile devices
Both surveys are developed in ENG and FRE
Also developed a lite report generator back-end (administrated by KLS) to report completion status
Robin:
Technicians Application:
The Technicians Application was developed to provide installation technicians with an additional set of tools to improve service time and satisfaction while reducing TELUS support requirements. Currently, when technicians encounter a problem with an installation a support call will be made to assist in resolving the issue. The goal of the application is to reduce the number of Tier One and Tier Two support calls required and thereby reduce the service call time.
One stop access to training materials: provide all training materials for loop bonding in a single location.
Ease of access: make it easy for the technician to call up existing training materials and videos while on an installation site.
Improved accuracy of information: Use barcode scanner within the application to call up accurate support information quickly with decreased chance of error.
Reduce call/visit length: With easy access to installation information, issues should be resolved more quickly.
Technical Specs:
Developed using a combination of PhoneGap, HMTL and SQL
Specifically developed for BB Bold and Curve
The camera phone allows the app to link product bar codes (that have been tagged in the app) to associated content
Displays text with images as well as videos and PDFs
Robin
Mobile Learning Platform:
The Mobile Learning Platform was developed a mobile app for Android and iPhone for an audience of 15,000 retail employees. The goal is to push out relevant, time sensitive content
content to channel store employees.
One stop access to
Ease of access
Improved
Technical Specs:
Developed as a cross platform solution using a combination of PhoneGap, AngularJS, HTML, Java and Oracle
The content is pulled from the TELUS PCMS using a web service
Includes custom feedback back feature
Phase 1 displays text-based content, videos and PDFs
For the pilot the login authentication is handled by the server KLS built and is hosting in our offices however once the app is rolled out to everyone in 2014 it will connect to the TELUS environment
Robin:Develop your own mobile learning strategies.
Currently these are the considerations learning partners need to take into account when mobile learning is included in their programs
Robin:http://www.networkworld.com/news/tech/2013/080513-mobile-strategy-272519.html
Research: investigation into how mobile is used in the company, industry and user population
Requirements: scenarios describing how mobile technology will integrate into the company and user base; how users will leverage mobile
Governance: who owns the mobile strategy and enforces company standards and processes
Technology: definition, documentation, implementation and testing of IT methodology, processes and deliverables
Data: storage and maintenance of back-end information
Security: protection against data loss, data corruption, security breaches, network downtime and lost or stolen devices
Device: supporting and protecting mobile assets as tools for the organization to help accomplish business goals
User experience: designing intuitive and compelling mobile experiences that are in line with users’ perceptions and needs
Compliance: conforming to legal and regulatory policy
Robin:http://www.astd.org/Publications/Magazines/TD/TD-Archive/2013/08/Growth-in-Mobile-Learning
New ASTD/i4cp report reveals mobile learning trends and strategies.
These days, we all have connections, thanks to the billions of smartphones, tablets, and other mobile devices that take Internet access just about anywhere a signal can go. With mobile-cellular subscriptions nearly totaling the world's population, employers have unprecedented opportunities to connect with their workforces wherever employees may be. That technology has become a driving force, changing organizational learning and challenging learning professionals to reshape both content and delivery for a mobile world.
According to Going Mobile: Creating Practices That Transform Learning, a recent ASTD/Institute for Corporate Productivity (i4cp) study, 31 percent of organizations offer learning via mobile devices, a 3 percent increase from last year. Although many companies furnish at least some employees with smartphones or other devices, significant interest is emerging in BYOD—bring your own device to the workplace. In 2012, 43 percent of responding organizations supported BYOD; that figure leapt to 65 percent in 2013.
Going Mobile is the third collaborative look at mobile learning by ASTD and i4cp, and features interviews with practitioners and survey responses from 287 business and learning leaders representing organizations across varied industries, organizational sizes, and geographic structures.
Most learning professionals choose to develop mobile content internally, seeking input from those with relevant know-how—colleagues in IT (45 percent)—and those who will be recipients of mobile learning content: business leaders, managers, and employees across all organizational levels. That build-it versus buy-it approach correlates strongly with both learning effectiveness and organizational market performance.
What mobile learning content looks like is a core consideration for learning designers, about half of whom said they repurpose existing content for mobile delivery, and with the greatest portion devoted to just-in-time learning and on-the-job support.
Mobile learning is evolving, but barriers impede its progress. Lack of money (55 percent), security concerns (46 percent), and technology issues (37 percent) are the chief culprits. BYOD adds adaptability challenges (31 percent) to the mix, too.
Still, learning professionals are optimistic that mobile technologies will improve their function. To realize that potential, the report explains, they are developing comprehensive mobile learning strategies, resolving technical challenges, and increasing security measures.
Phil:First personal mass media
Permanently carried medium
Only always-on mass medium
Only mass medium with a built-in payment mechanism
Only mass medium available at the point of creative inspiration
Only mass medium with accurate audience measurement
Only mass medium that captures the social context of media consumption
Robin and Phil:
Location based learning: GPS-enabled devices facilitate applications and interactions that incorporate the learner’s location. Learners can be location tracked in relation to other learners, thus facilitating interaction. Awareness of location enables delivery of geographically relevant information and just-in-time learning.
Augmented reality: AR is a technology that merges visual perception of real-world environments and objects with virtual, computer generated content. This happens by overlaying a camera-mediated viewpoint with virtual objects and displaying the result via smartphone displays.
TinCan API: Learning is happening everywhere. Collect the experience that matters.
Robin to set up activity:
These are the questions we have generated through our experience successfully implementing a mobile strategy and designing and delivering many successful mobile projects at TELUS.
What are some of the challenges and considerations that need to be considered when selling mobile learning?
How does mobile learning fit into our existing curriculum?
What infrastructure, decisions, need to be examined for mobile learning requirements?
How can we address adoption challenges?
At what speed are we ready to launch a mobile learning initiative?
What kinds of financial impact will it have on our organization?
How can we capitalize on mobile learning to leverage the learning we already have invested in our organization?
Questions for activity
Thank you. Future questions, please contact robin.yap@telus.com or pspeed@klick.com . Business cards included in swag bag.