Meet Magento UK 2011 50 ways to improve your sales

Roger Willcocks Screen Pages 50 ways to improve your sales with Magento

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About you ,[object Object],[object Object]

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]

But first…measure ,[object Object],[object Object],[object Object]

Whatusersdo & attentionwizard £50 of dynamite

Survey on order confirmation ,[object Object],[object Object],[object Object]

Getting new customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Getting new customers Source of traffic % of visitors Bounce rate Conversion rate Search engines 65.9% 31.9% 2.06% Direct 15.1% 30.2% 3.2% Referrals 11.9% 31.2% 1.7% Email 7.5% 22.1% 3.4% Know us 44%

SEO tips ,[object Object],[object Object],[object Object],[object Object],[object Object],Google: “link building screen pages”

Google Sitemap & Product Search

Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]

How to measure SEO ,[object Object],[object Object],[object Object]

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SEO – the truth ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Where do visitors land? i.e.. not on the home page Landing page % landings bounce% Home page 39% 17% Category page 22% 31% Product page 19% 56%

Engaging customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Special case: category pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Write great copy ,[object Object]

Persuading them to buy ,[object Object]

What makes a good proposition? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Persuading folk to buy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Customer service Source:: E-consultancy

Work on delivery options ,[object Object],[object Object],[object Object],[object Object]

Reviews & ratings Onsite or offsite

Making it simple to purchase ,[object Object],[object Object],[object Object],[object Object]

Making it simple to purchase ,[object Object],[object Object],[object Object],[object Object],[object Object]

Getting them to come back ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Five fundamentals ,[object Object],[object Object],[object Object],[object Object],[object Object],“ A goal without a plan is just a wish”

Planning taps you can turn New customers Returning customers Visits/traffic sources % increase % increase Orders/conversions % increase % increase Average order values % increase % increase

Ling’s Cars £35m ,[object Object]

Questions ,[object Object],[object Object],[object Object]

Meet Magento UK 2011 50 ways to improve your sales

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Meet Magento UK 2011 50 ways to improve your sales