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Tapping Networks  to  Bring the Best of the Firm to Clients Network Roundtable – November 6, 2006 Ross Dawson CEO, Advanced Human Technologies Author,  Living Networks  and Developing Knowledge-Based Client Relationships
Key networks in high-value client relationships Firm Client Capabilities Opportunities
Network insights into enhancing revenue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Client relationship team networks
Firm-client interface networks
Accessing the relevant talent of the firm
Performance enhancement at firm level ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Four stages of relationship development Align Broaden Partner Initiate
Evolving network structure as client relationships develop Relationship Stage Objectives Relationship team structure Key actions Initiate Access most relevant capabilities to demonstrate unique value to client. Sales leader with broad internal connections. Small team represents key firm capabilities. Select sales leader and team with relevant capabilities. Support sales team’s access to key firm resources. Align Establish clear communication channels to facilitate access to client. Clearly defined membership of relationship team, covering scope of firm’s relevant capabilities. Establish peer relationships between firm and client executives. Define relationship team roles, responsiblities, communication processes. Potential transition from sales leader to relationship leader. Broaden Bring in new contacts on both firm and client sides. Establish true organizational relationship. Client contact extends beyond core relationship team. Tiered relationship responsibilities. Contact redundancy for key client executives. Monitor and actively support relationship network that links capabilities to client opportunities. Provide tools (social media etc.) to notify extended team of insights into client.  Partner Facilitate joint value creation through open relationship and access. Core relationship leader team on both sides. Direct communication between specialists on most issues.  Support direct client interaction. Monitor effectiveness. Actively build innovation links across organizations.
Interventions to enhance client access to firm capabilities
Performance enhancement at client level ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The path forward ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Tapping Networks to Enhance Revenue Performance

  • 1. Tapping Networks to Bring the Best of the Firm to Clients Network Roundtable – November 6, 2006 Ross Dawson CEO, Advanced Human Technologies Author, Living Networks and Developing Knowledge-Based Client Relationships
  • 2. Key networks in high-value client relationships Firm Client Capabilities Opportunities
  • 3.
  • 6. Accessing the relevant talent of the firm
  • 7.
  • 8. Four stages of relationship development Align Broaden Partner Initiate
  • 9. Evolving network structure as client relationships develop Relationship Stage Objectives Relationship team structure Key actions Initiate Access most relevant capabilities to demonstrate unique value to client. Sales leader with broad internal connections. Small team represents key firm capabilities. Select sales leader and team with relevant capabilities. Support sales team’s access to key firm resources. Align Establish clear communication channels to facilitate access to client. Clearly defined membership of relationship team, covering scope of firm’s relevant capabilities. Establish peer relationships between firm and client executives. Define relationship team roles, responsiblities, communication processes. Potential transition from sales leader to relationship leader. Broaden Bring in new contacts on both firm and client sides. Establish true organizational relationship. Client contact extends beyond core relationship team. Tiered relationship responsibilities. Contact redundancy for key client executives. Monitor and actively support relationship network that links capabilities to client opportunities. Provide tools (social media etc.) to notify extended team of insights into client. Partner Facilitate joint value creation through open relationship and access. Core relationship leader team on both sides. Direct communication between specialists on most issues. Support direct client interaction. Monitor effectiveness. Actively build innovation links across organizations.
  • 10. Interventions to enhance client access to firm capabilities
  • 11.
  • 12.